This news made me excited and hungry. (Which is surprising seeing as how I am still so full from Thanksgiving…)

Last year, in an attempt to “globalize” bibimbap– one of my favorite Korean dishes to eat and to prepare- the cast of “Infinity Challenge” set out to place a full page ad in the New York Times to inform New Yorkers about the deliciousness in a bowl that is bibimbap. Since then, they have produced a 30-second commercial which will- wait for it- be aired in NYC’s #1 tourist destination Times Square!

The ad will run on a big screen in Times Square twice daily through December 12th.

For those of you unfamiliar with bibimbap, perhaps this CF will be somewhat informative. Or at least get you hungry enough to go out to your nearest Korean eatery ASAP!

And, for those of you who enjoy dabbling in the kitchen and want to try your hand at preparing bibimbap, Maangchi is a highly useful resource for Korean cuisine- I love her instructional videos and recipes!!


For 4- 6 servings.


Arrange everything on a platter.

  1. Cook rice. You can use a rice cooker or a stainless pot.
  2. Next, you need to prepare a large platter to put all your ingredients on. Rinse your bean sprouts 3 times and put them in a pot with a cup of water. Add 1 ts of salt and cook for 20 minutes. Drain water and mix it with 1 clove of minced garlic, sesame oil and a pinch of salt.
    Put it on the platter.
  3. Put your spinach in a pot of boiling water and stir it for a minute. Then rinse it in cold water a few times and squeeze it lightly. Mix it with a pinch of salt, 1 ts of soy sauce, 1 clove of minced garlic and sesame oil. Put it on the platter
  4. Cut 2 small size zucchinis into thin strips, sprinkle them with a pinch of salt, and then mix them together. A few minutes later, sauté them in a pan over high heat. When it’s cooked, it will look a little translucent. Put it on the platter.
  5. You can buy soaked and cooked “kosari” at a Korean grocery store. Prepare about 2 or 3 cups of kosari for this 4 servings of bibimbap. Cut it into pieces 5-7 cm long and sauté in a heated pan with 1 ts of vegetable oil. Stir and add 1 tbs of soy sauce, 1/2 tbs of sugar, and cook them for 1-2 minutes. Add sesame oil. Put it on the platter.
  6. Slice shitake mushrooms thinly and sauté with 1 ts of vegetable oil. Add 2 ts of soy sauce and 1 or 2 ts of sugar and stir it for 2 minutes. Add some sesame oil, and put it on the platter.
  7. On a heated pan, put some oil and 200 grams of ground beef and stir it. Add 4 cloves of minced garlic, 1 tbs of soy sauce, 1/2  tbs of sugar, a little grounded black pepper, and sesame oil. 
    Put it on the platter
  8. Cut a carrot into strips, sauté it for 30 seconds and put it on the platter.
  9. prepare eggs with sunny side up.
  10. Put your rice In a big bowl, and attractively display all your vegetables and meat t. Place the sunny side up egg on the center.
  11. Serve it with sesame oil and hot pepper paste.
  12. Lastly, mix it up and eat!

I’m all for the globalization of good eats, and bibimbap is definitely good eats. Happy eating and/or cooking!!

(mandumj, maangchi, nate)