Founded in 2008, Seoulbeats has been a platform for reflections on Korean entertainment. We’re interested in the world of Hallyu, but also what it implicates about culture. We love our pop, and we also love analyzing it. The Seoulbeats team is a dedicated group of writers who are interested in the larger picture in pop.

Seoulbeats is an ongoing project of discussion and dissection.  It is also a collection of many authors with many different opinions, united by a love of writing and taking apart and facilitating discussion on a deeper level of everything associated with K-pop. Its purpose is not to evangelize, nor is it to spread hatred, nor is it to pander to an audience. There is no overall agenda. We value freedom of expression above all things, as long as a basic respect of the opinions of others (even if they are different) is maintained.

The opinions expressed are that of our individual writers, and not Seoulbeats as a whole.

If you have a fresh and unique perspective on K-pop that you want to share with our readers, please consider making a Guest Contribution.

For any other inquiries, please email us at 

Young-ji | Founder
Chelsea | Editor-in-Chief
Gaya | Editor-at-Large
Qing | Managing Editor
Pat | Senior Editor
Janine | Editor
Karen | Editor
Aastha | Editor
Rimi | Junior Editor

Get to know the entire staff.

A word on comments

We at Seoulbeats encourage all our writers and readers to share opinions in order to foster thoughtful discussion. We don’t expect consensus, so we welcome opinions that disagree with ours (and honestly, that’s where the fun lies).

We do expect, however, everyone to respect all opinions. We will not tolerate racist, sexist, homophobic or any other vulgar comments that disrespect our writers and our readers. We reserve the right to delete comments that we find inappropriate or that have no relation to the topic being discussed. Constant posting of inappropriate comments will lead to being banned.

A word on reposting

We welcome other bloggers and online writers to repost a portion of our content and material onto another platform as long as Seoulbeats is being credited and there is a link back to the original article. However, we prefer that you do not repost any article in its entirety without first contacting us for our consent.