Zico Provides a Cool Oasis from Stress with “Summer Hate” MV

Zico is once again heating up the charts with his newest MV “Summer Hate.” Featuring Rain, “Summer Hate” expresses annoyance at the summer heat an…

Woodz Merges His Alter Egos in “Love Me Harder”

It seems that 2020 has become a year of solo debuts and comebacks for the Produce 101 boys, and it’s finally Cho Seungyoun’s turn. As some new fan…

AB6IX Kick Off Summer by Looking for “The Answer”

AB6IX made a comeback on June 29th with “The Answer”, after their MV and album release date was pushed back because of the departure of Youngmin a…

Seventeen Lightheartedly Uplifts Youths with “Left & Right”

From the bouncy young boys in "Very Nice" to the reflective young men in "Home", Seventeen manages to constantly construct relatable content. Thei…

Bandage’s “Coloring The Life” is Beautifully Peaceful

Every time I think of Bandage, I'm always awed by the fact that there is a 12 year age gap between the eldest and youngest members, because their …

Stray Kids Cook Up a Dizzying MV with “God’s Menu”

Stray Kids’ newest MV, "God's Menu" is full of metaphors, variety, and symbolism that seem to turn a complete 180 from the recently completed Clé …

VFX Fails Iz One in “Secret Story of the Swan”

K-pop is full of fantastical concepts, so it is no surprise that many K-pop MVs employ visual effects (VFX) to bring their outlandish visions to l…

Seventeen’s “My My” is Laid-back But Delightful

As a marketing strategy, a pre-release single serves two main functions. In an ever-saturated K-pop scene where being out of sight means being out…

E’last Turn Back Time with “Day Dream”

E’last, formerly EBoyz, debuted with a time-bending fantasy concept in the mini-album Day Dream on June 9, 2020 under E Entertainment. With a cine…

N.Flying’s “Oh really.” is Fun, Silly, and Everything You Expect It to Be

I found out about N.Flying at the start of 2018, when I came across a Twitter post with a picture of a potato stuck on a stick and a caption sayin…