Bandage’s “Coloring The Life” is Beautifully Peaceful

Every time I think of Bandage, I'm always awed by the fact that there is a 12 year age gap between the eldest and youngest members, because their …

Stray Kids Cook Up a Dizzying MV with “God’s Menu”

Stray Kids’ newest MV, "God's Menu" is full of metaphors, variety, and symbolism that seem to turn a complete 180 from the recently completed Clé …

VFX Fails Iz One in “Secret Story of the Swan”

K-pop is full of fantastical concepts, so it is no surprise that many K-pop MVs employ visual effects (VFX) to bring their outlandish visions to l…

Seventeen’s “My My” is Laid-back But Delightful

As a marketing strategy, a pre-release single serves two main functions. In an ever-saturated K-pop scene where being out of sight means being out…

E’last Turn Back Time with “Day Dream”

E’last, formerly EBoyz, debuted with a time-bending fantasy concept in the mini-album Day Dream on June 9, 2020 under E Entertainment. With a cine…

N.Flying’s “Oh really.” is Fun, Silly, and Everything You Expect It to Be

I found out about N.Flying at the start of 2018, when I came across a Twitter post with a picture of a potato stuck on a stick and a caption sayin…

Eunkwang Comforts with the Sincere “No One Knows”

As a group that focuses on strong vocal and rap performances, BtoB has managed to establish a unique color and sound in K-pop that appeals to list…

Twice’s “More & More” is a Tropical Fantasy

After a long wait, Twice are back with their first Korean release of 2020, an EP and title track both titled “More & More”. It follows last ye…

Victon’s “Mayday” Frustrates With Unfulfilled Potential

After members Seungwoo and Byungchan participated in Produce X 101, Victon has enjoyed a huge career boost. Their album Time of Sorrow (released i…

Monsta X Focus on Their Dance Performance for “Fantasia”

In their first official comeback without Wonho, Monsta X returns with the energized dance track, “Fantasia.” Although they did release an English …