SB Chat Box #9: SM vs. YG market strategy
This week we start our discussion based around a recently released article on the digital vs. offline strategies of SM and YG Entertainment, and end our discussion with Subi having posters of Yunho on her wall. Go figure.
- SM vs. YG, offline vs. online (1:12)
- Accessibility and aspirations (5:45)
- SM merchandising (14:34)
- SM, YG, JYP strategies (25:23)
- K-pop fan loyalty (33:35)
- K-pop becoming mainstream -> a dirty little secret?? (38:30)
Download the podcast here.
Congrats to Kriscod who got all the songs on the previous chat box. Leave your guesses in the comments section!
As usual, look through our chat box tag for more of our past podcasts.
Until next time…!