• animasaurus

    Nothing against this article personally, but I feel SM is mentioned too much on seoulbeats :/

    • Skittles

      Um why would it not be? It’s a Big Three and it houses two of te biggest acts in the Kpop scene…

      • http://twitter.com/M_Wys Michaela Wylie

        Only two?

    • http://twitter.com/M_Wys Michaela Wylie

      Well, they do have a ton of idols. 

    • http://profile.yahoo.com/YQ53WK5K4DPXQ5DIBKDELB6WPE Camille

      Is it a surprise though? They’re the biggest company with the most number of active artists, many of whom are ridiculously popular. It makes sense that they will get mentioned a lot. It’s not about bias or anything. SM makes up a good chunk of K-pop and that’s just it.

  • Black_Plague

    For autobiographies, I honestly don’t think we’ll see those coming until a decade at the very earliest, when a lot of the CEOs or executive staff of agencies would either be retiring, don’t give a damn or have popped their clogs (i.e. dead). I could come up with a long list of numerous groups whose autobiographies would be worth reading.

    But with their lives and freedoms being so restricted by their agencies, it’s hard to expect an honest story in the form of a book – whether it be online or in a novel. They publish something at this time – and the potential consequences would be frankly, quite dreadful. I think anyone would agree that K-pop has its own dark, dirty and shady side and running into that is the last thing anyone in the industry itself would want. Even if they did release something, it’d still be filtered quite a bit up to the point I may as well call it propaganda and marketed only towards fans. Not the general reader that has a genuine interest towards Kpop as a whole.

    I mean, for example, DBSK and JYJ. You can’t expect either of those five men to come out completely honest until they feel it’s completely safe to do so – which won’t be till a very long time. It’s bad enough SM has JYJ cockblocked over a drama that occurred way back in 2010. Having an autobiography would ultimately bring light on what truly happened and that would be quite detrimental for both sides until time passes.

    Same thing can apply to T-ara. If any of the members (Hwayoung included) wrote an autobiography that’s released in say, 2-4 years that pretty much details every dot of their career and lives as an idol – which would also include that devastating scandal, chances are CCM would not hesitate to pull off something horrendous.

  • http://dvqd92.tumblr.com/ Elizabeth

    love your suggestions Nicholas :)

  • haiitsvi

    I really like your ideas!

    I’ve always enjoyed seeing the SuJu moms whenever they occasionally appear in BTS footage or documentary style programs. Those guys seem very dedicated to their parents (all of them!) especially with Hyuk’s mom’s bakery opening happening so recently.

    I definitely agree with @Black_Plague about the autobiographies, although I would definitely love to read one. There is just so much mystery and intrigue in the Kpop industry that you kind of wonder what actually goes on behind closed doors and during those trainee years.

    However for product placement, idols do enough CFs as it is. I don’t really get why idols are used to market even the simplest of products like – oranges. This was a thought that struck me while sitting in marketing class. Whatever makes you money, I guess. Product placement was used in To the Beautiful You, and a lot. For gosh sakes, the high school was named after that Genie product and I still don’t know what it does. And there was a lot of Nike, if I recall correctly.

    • http://twitter.com/nicholys Nicholas_SB

      IIRC Genie is an SM In-house music service. But gotta agree with you SM and product placement practically go hand in hand. I must have noted Samsung, Lexus, Coca Cola Vitamin Water and New Balance. :D

  • BishieAddict

    I hate those SM MV ads. Especially the Maxstep video was supposed to an ad itself. But I’ve spotted 2 pop ups, and I don’t even remember if there was the actual car they were advertising for.

  • http://profile.yahoo.com/R5BKARJWK7NNOXYOIUSP76YJW4 Aj

    I would buy that Super Junior autobiography the minute it goes on sale, hope SM would do that.