• Applework8

    in the whole scheme of things, SM thinks Kai can rake in more dough than the others, and consequently offer him more publicity. It’s all marketing and profit in the grand scheme of things. Why should a company like SM be concern with morals and ethics? It’s just favouritism after all… 

  • http://www.facebook.com/profile.php?id=100000323162195 Jung Sung Rin

    Well. that’s true that they only focus on kai that’s because he’s so very talented…as we saw his dancing skills I think that he maybe can reach the level dancing of TAEMIN ^^

    • http://twitter.com/exossss exom

      ermm…i think Kai is the best dancer of SME. he’s definitely better than Taemin

  • dottypig

    Who cares?

  • http://www.facebook.com/people/Grace-Shen/100000888923875 Grace Shen

    Ahaha honestly, I’m starting to become irritated with Kai’s continuous appearances simply because everywhere I look related to EXO, Kai is somehow there. It is mildly creepy.

  • orangerange

    Actually although his stage name is ‘Chen’, Chen is a Korean fluent in Mandarin. So I don’t believe in favoritsm for Korean members vs Chinese members. I admit that Kai gets a looot of exposure. I think its because he’s considered as the best dancer of the group. I wish Chanyeol and Lu han get more attention as those 2 are my favorites. However, there is no denying that Kai is extremely talented. In all the mvs I’ve seen his dance really stands out.

  • http://www.facebook.com/profile.php?id=533239200 Emmalee Kay Duncan

    I’m not hating on Kai.  Yes, the boy can dance.  But Shisus.  Give the other members some screen time.  Every time I saw a picture of him, I was like *eye roll* “Oh boy.  Another picture of Kai.  What’s new?”  He was the only member I could recognize during their second “prologue” single “History” because of all the teasers he had.  I can’t bring myself to HATE Kai, but I get annoyed with all his screen time.  I can appreciate his dancing, but… *shrugs*

    I do have a tendency to gravitate towards those members that are overlooked a lot in bands (SNSD’s HyoYeon, SJ-M’s Zhou Mi/Henry, SJ’s SungMin (I don’t care what you say, he’s DEFINITELY overshadowed by other members in more recent stuff.  He had far more lines and screen time in their older stuff back when Han Geng, HeeChul, KangIn, and KiBum were still with the group.)).  So maybe it’s natural (for me) to gravitate towards the “less popular” EXO-M group.  Members that get a lot of over-done screentime (EXO-K’s Kai, SNSD’s Yoona, SHINee’s Minho) tend to annoy me, just because I feel like SM Ent’s making them hog all the screen time.Personally, I’m EXO-M biased when it comes to EXO Planet (I guess because I just like the way the Chinese sounds, and EXO-M has Lay, Kris, and Lu Han *___*).  EXO-K are talented as well, don’t get me wrong.  I understand they’ll be promoted more than their Mandarin counterparts.  I just wish we could have an even distribution of the limelight here. 

  • http://www.facebook.com/profile.php?id=100002493045289 Shein Tu

    EXACTLY!. i got into this group few days ago without seeing the teasers. I heard the company released alot of teasers, 23? i think..so when i watched it today, damn,why is it almost all Kai? i mean, whats the deal?..he can dance we get that BUT why wouldnt they give a fair exposure to the other group members ? whats the ‘group’ for then?

    • vivos

      23 teasers. That’s by far the most promotion done by SM. Even if you take out teasers that featured KAI, each EXO got so much more promotion than any other senior artist in the field. Therefore, it’s wrong to say KAI took away other members coverage. He just earned and added more teasers to EXO.

      More importantly, what was the purpose of those teasers? Are they truely introducing the members? No. Half of them are explaining their “exoplanet universe”; meeting under the eclipse, jumping on the roof etc. It’s introducing the character in that universe setting, not the actual him. It does not go as ‘hey everyone. This is John. I’m is 20 and love jogging. love me.’ They covered up the real them and giving out the made-up-character (people w. supernatural powers who came from exoplanet but lost memory until the eclipse) upfront. For this type of teasers all 12 members got about the same coverage more or less.
      The other ones are visualizing EXO’s music; that is by dancing and martial arts. For martial arts, TAO got them. For dancing, KAI, SEHUN, LAY and LUHAN got the job. KAI got 6-7 solo dance teasers, SEHUN and LAY each got 1 solo teasers, all of combination of 2 out of 4 got the duet teasers. Is this unfair? No, it’s actually being fair. KAI is the best dancer, and if choose top 3, you would add lay and sehun. Top 4, then luhan included. It really would be mocking the talent if you choose 2nd, 3rd and 4th-best over the best. Honestly, just admit it. When it comes to dancing, he is on another level. We can notice just by looking. With so much coreo to handle, KAI’d have had limited time to focus on each one. Yet, he does it to perfection and I cannot think of any other members who could do as par. Even in every duet teasers, Kai is yet better than those who had less coreo to handle.

      This is profession, not some kind of no child should left behind campaign. Maybe in the training days would they have received same lessons. But as they really come out to the pro field, their ability is to measure. In every song, those with better vocal ability get most of the lines. In the performance stage, dancers receive more part. It’s the way it should be and it is. At least, EXO are all good looking that if they excel in any field you’ll get spotlight when it comes to it. (In case of Yesung who is the main vocal of SJ, he didn’t get any air time because he was to stand at the back. So was Eunhyuk or Shindong until they got solo dance part after a year. But EXO was not like that from the start. If you can sing better then your air time is promised. If you can dance better then so are you.)

      During the debut and for the beginning year especially, the center position is held by the one who has leading advantage over other groups. Be it the vocal ability, dancing ability or the looks, the center HAS TO BE on such level that can shake up the ranking at least on that specialty in whole idol world. (They are in the entertainment business. Of course looks do count as ability. Siwon or Yoona is not only best lookers in their groups but their looks are capable of being main visual in any other groups. Taeyeon of SNSD got much center time on stage at debut but her vocal ability will give her main vocal post in any other groups as well. Shinee, for instance, JH was at the center most of the time for his vocal ability, even had solo track in his first year. Taemin was also at the center for his dancing ability and with his young age advantage. Both of them also was not only good in their group, but as good as becoming the main vocal and dancer in any other idol groups. For EXO since they are all good looking, it comes down to vocals or dancing. Vocals of EXO got better through years, but honestly at the time of debut, can you name a vocal who is as good as to make the main vocal even in different group? No, I really can’t. For dancing, on the other hand, Kai at the debut time is still capable of getting the main dancer post in any other groups; hence the center. It’s just simple as that. )

      Show the finest at the beginning, not only the center but the whole group will seem legit to the throne. What we don’t want is to be marked as ‘not much to look at’ or ‘not that special quality’ at the start. That will forever work against the group to step up the others.

      But after that phase, that is when their group secured one of top spots, SM gives center to each members even if they don’t have the on-another-level-edge over the other groups. So really, the centers at the debut are the ones who build up the premium image for the group (and always gets bashed by people who just can’t accept that they are the only ones with the leading edge in that group that work across any other teams). And the ones who did not do much on premium-image-building-department gets to enjoy it once it’s built. Ironic isn’t it? (I am not saying that they don’t work hard. All members do their best on what they can do. But high quality image of the group is mostly built up by the centers. The one who draw in the public eyes to his/her group is the center. And once the image is built up and popularity rise up, which benefits all the members by the way, the center position gets to be rotated. The center of debut has it’s sacrificing aspect.

      Imagine if the centers were not centers. They will be the ones with top fandom. That is the absolute. All because they stand as the center and be the one who are regarded as the name of the group, after learning the name, fans quickly move to the other members without paying more attention to the center. They try hard to find good points of those others member to become their fans. Oww the poor centers… With so much work and responsibility, yet, never gets good words from the so called fans but only hatred and jealousy tat tat

      As I pointed out, in SM, the center position is given to the one who befits the most. And that person usually knows the gravity of the post. As for KAI, he has never shown lack of focus on stage. Not even a slightest second. Even when his back is hurting, he has never let it shown until the stage light is off. When fans ask him, he just says he’s absolutely fine when he was taking pills still. Why? Because that information of EXO’s center under bad condition will overshadow their stage. If he was just normal member, he wouldn’t have to do that. But he isn’t just 2nd youngest member, is he? He’s the one holding the center post of EXO. So, he just takes full responsibility of it; does not complain or whine; does not ask for recognition for what he has done. Of course, to him, improving is the ultimate goal that needs no explanation. He has always been the one who left the practice room late since the training days. Not just late, he has never seen anyone who left later than him (he recently said that so matter-of-factly when asked). He is just that kind of person. So to him, all of those works are natural thing to do to. However, it’s shallow of us to take that effort granted. So-called exo’s fans making fuss over KAI being the favorite. really?.. I mean reeeeally? They have no idea what they are doing are they? Fine. Let KAI be the normally treated one. If he is, then the others shall not even pass the door of SM at the first place. Such a high bar you put, you know? Just give as much applause you can when you see a talent that has been refined. If you do not, you are doing so horrible deed to those others who haven’t shown the refined talent yet and those who may never will; because the truth is, one of a kind talent itself is difficult to have. And to refine it only true devotion can do it. If you are going to bringing down the that refined talent to ground, you would make him just standing on the ground. BUT what about the others? Their value just became none existent. You would actually have to call them some kind of pigs who are just greedy for fame and done nothing to improve. So accept it. There’s no one more fitting than KAI for the center.

  • http://twitter.com/ExoGirl1213 Angela Coleen

    Kai is always shown on the teasers because his power is TELEPORTING, just like in the MAMA MV. Watch Tao’s teasers, they’re all connected with TIME CONTROL while Kris’s teaser is about a dragon learning to take flight, right? So the teasers are mainly based on their powers. :) Don’t hate on Kai. :)) 

    • vivos

      Of course. And the reason he got the teleporting power is because he is that good. So why to hate? He earned the position by his talent.

  • dragonlilly1993

    ok I understand thats it’s very annoying that Kai gets a lot of screen time and has the most teasers but it’s not like Kai is purposely doing it. He does what SM tells him to just like all the other celebrities under them. Please stop saying I hate Kai just because he has the most screen time or way more teasers than the other members. Hate is an extemely strong word and giving it to someone who hasn’t even done anything to you is very rude and cruel. Plus all of them are trying their best, just ignore Kai if you dont like him.

  • http://twitter.com/admireanddesire KAURA♥

    The first teaser was promoted for about 3 days not a whole week. And the reason why LuHan’s teaser got promoted for only one days was because Tao’s teaser was leaked so SM had to released the teaser earlier.

  • http://profile.yahoo.com/36AXZ4OH33WQL3AV5OM2VL7SRY Angel

    he will end like yoona: in the future he will be the object number 1 for haters. I hope he will enjoy it

    • vivos

      So shallow of you. Yoona is not the object number 1 for haters btw.
      Soon or later people understand why she or he is the center. Kai is born to be center. He just is. Go and watch a performance you will know.

  • http://twitter.com/IdaHedaaya Ida Hedaaya

    Now, after they debiuted about 3 months, everything is clear.
    Actually, one week or two after they debut for excactly.
    Why Kai was on most teasers.
    Why there had to be 23 teasers.
    Why there had to be the chant, screamo on the MV…
    Everything was revealed.
    And the whole concept of EXOPLANET and MAMA are relevant with the 23 teasers.

    It’s just some people don’t even bother to learn about it deeply.
    My comment could be put too in other EXO articles here,

     

  • joie santiago

    Kai is in every teaser because of his power of teleporting. Don’t hate him.

    • vivos

      And he got the teleporting power because he is good.

  • Nadia Fadhila

    It’s simple. Bcs I think Kai is the oldest trainee among them. He has been trained since he was 12-13ish. So yeah no wonder why. If you want to see it in a sarcasm way, SM has to keep the the best investment who will give them most money. So yeah they keep the most talented and slave-contracted artists by giving them huge spotlights.

    • Quynh

      Suho’s actually trained the longest, for about 6 years at the least

    • Dinh

      You sure???? Don’t talk that you know everything! Slave contract??? Remember that all members in EXO from rich and educated family. Suho dad’s is a teacher from university. You think they agree for their sons signing to be slaves? And if Kai is not good at dancing, he can’t do anything with his teasers. Suho is the longest trainee.

  • Fighting012

    I’m looking forward to seeing EXO debut before.. But after their debut and everything.. Taemin reveals that Kai is a close friend.. And I was like? Okaaaay…. Then after Shinee won an award EXO members play with Shinee on stage.. So I think that they are close.. But I don’t appreciate Kai.. Revealing friends with Taemin.. What about it? For people it may be just news or nothing special but to me it feels like  “Why do you have to tell? Is it something worth talking about” Haha! A lot of K-pop artist are friends with each other before debut but they don’t tell it out of the blue.. Unlike Taemin and Kai! Tsk! I’m a big fan of SHINEE especially Taemin! But after Taemin revealed the besfriend thingy.. I was like.. Okaaay.. Haha! Anyway.. I’m not a hater it’s just that I don’t appreciate Kai.. I don’t have a problem with the teaser issue with Kai! Not really a fan of EXO(yet?) But a big fan of ONEW and KEY! :)

  • http://www.facebook.com/nana.eena Andréa Fuks

    kai is in every teaser because his power is teleportation. the teasers are not individual teasers supposed to show the boys talent, of course they do that, but the first purpose of the teasers is to tell a story – kai is the first one to see the eclipse and he goes from teaser to teaser to bring the boys together as we can see in the last teasers. he’s the “key” of exo, the one who puts them together, naturally he’s in most of them ! the concept behind exo is really complex and complete but people don’t take it in consideration and they hate on kai without knowing anything, THIS is unfair. but even if we talk about talent, that boy deserves it, he choregraphed his teasers, ALL of them. if this is not talent i don’t know what that is. and if you don’t like seeing kai everywhere, just stop whining and stop watching it already. this is exo’s story, the boy got the teleportation power, deal with it.

    (and wtf to the comment about taemin and kai’s friendship, seriously, what ? we know who is friend with who in the kpop business like.. always. they’re not different.)

  • http://profile.yahoo.com/UZKNLYMYDALLWBRZ6JBV3YRESA danah

    Oh please, it’s not just SM you know, EVERYBODY does it.  Granted SM takes a lot of heat because of their really bad management choices concerning their talents, but let’s not kid ourselves. Promoting one artist or one member of a group over others is not an isolated phenomena that only happens in SM.  Look at B2ST. For a while there, it was all about Kikwang.  And what about ZEA and Kwanghee or Miss A and Suzy not to mention After School and Uee?  The list goes on and on.  The agencies capitalize on the artists that people pay attention to the most because it’s how they make money!  

    Don’t hate on a person because of the company’s actions.  If they’re not your favorites, that’s fine.  And if you’re more for the underdogs that’s ok too.  But rather than complaining about how other people get more screen time and whatnot then why don’t you make an effort to bring attention to your favorite stars in a much more positive way like putting up your own fansite or uploading pictures and videos instead? 

  • http://twitter.com/ohaisaelis Saelis!

    It was like the Twelve Days of Christmas, with each member being one line in it, and Kai was the partridge in the pear tree.

    • MOXCRunner1

      I know I’m way late in replying to this, but this is officially one of my favorite internet comments ever. Seriously.

  • http://www.facebook.com/profile.php?id=66902047 Cristina Marasigan

    I read that Kai choreographed some of those teasers, but whatever. This article made me laugh while thinking that I felt the same way as you did. Then I saw Kai live and I was like, What the! This kid can really dance. He’s supposed to be the center, the visual, right? But what makes him different besides the fact that it seems he’s a bit 4D (which is intriguing enough) is that he is talented visual when most aren’t aka Yoona of SNSD, and being a rookie with that much swag on the dance floor is pretty darn cool. There are dance machines, and there are dance machines. And it seems Kai may be a choreographer’s dream. I don’t know how he memorized that many dances! With that said, I am glad that EXO has some great vocal talent to back up the hype along with their exceptional dancers. Usually a group has one main vocalist, but EXO-K alone has like 2 and boy can they sing! And it’s nice to hear voices that are a bit deeper in pitch. After hearing their R&B ballad What is Love you appreciate their vocal talents even more. Could you call their main vocalist a crooner? Are there crooners in KPop? Whatever the case, EXO’s got dancers and vocalists with a lot of potential, let’s hope SM knows how to showcase them and not be too controlling of their talents.

  • http://twitter.com/GarPop Garie Kpawp

    I gotta admit Kai really IS GOOD at dancing. But he’s a part of a group. Duh. -.- If he was THAT good then SM should’ve made him debut as a SOLO. But they didn’t. Why? ‘Coz he can’t sing that well. We all know that. –, I’m writing in 2013 so I think I know enough about them and their capabilities. SM really is unfair. I totally think SM should at least hear out what we, fans, have to say. Especially the international ones ‘coz frankly speaking, we are a big part of their success (and all the money they get).
    Just like what you guys said, A LOT of foreigners LOVE Sooyoung and Hyoyeon but sadly, they don’t really get as much attention as Yoona. :((( (I’m Yoona and Tiffany biased by the way keke) To be honest, KAI IS HOT. But not really good looking. I once showed EXO pics and vids to my friends, and they totally fell in love with Sehun and Baekhyun. They were all annoyed why KAI had SOOO MUCH face time and Sehun got like 2 seconds? Ridiculous. -.- Anyway… I really hope the best for their comeback. I HOPE SM READS THIS ARTICLE AND ALL OF THE COMMENTS. xD

    P.S. My biases are Kai and Sehun and Lay. BUT I totally agree with this article. :))

    • Dinh

      I totally agree with you that Kai can’t sing. Haha, I hope he can improve his voice because his voice is good, I love his bass voice but he is just a naughty kid. He said that he is not interested in singing.
      Anyway, I think SM did well and equally with EXO. I mean they are trying to make all people in this group popular. If you see in all variety show, Lay can shine well and you can see that Kai respect him a lot. Then, Xiumin had a lot of chances for being DJ and MC. Xiumin’s dance now improved a lot too. Maybe Sehun didn’t go to shows or radio because he has some difficulties in talking.
      Actually, I think SM did wll with SM. They gave all members many chances to shine. Then, it depends on themselves to take their chances or not.

    • vivos

      If you are referring to the music, then ask Sehun to be better.
      If he becomes better dancer than KAI or becomes better singer than Beakhyun, he will get as much facetime on stage like KAI and Beakhyun.
      Or just relax and wait a little. When the group gets famous. SM make different members to be the center on stage so at some point sehun will get the center. SM, compared to other entertainment companies, gives fair amount of part to everyone. Even though they have center, it’s not as much as others.

      About the looks. EXO are all good looking. You do know SM never allows the beginning center to be not good looking ones. In case of KAI, he got the looks and he got the dance skills that is one of a kind. We can see how rare that is by SM going against their tradition and really put a focus on him on stage. Do think anyone else could pull off like he did? Especially MAMA. I don’t think you can name anyone for the job he did.

  • jihan

    lol kai is the main dancer and has the screen presence to pull off a trailer on his own which some members lacked,so sm used kai for support for other idols filling screen .and chen ,luhan r meant for chinese market sm dont gain much by promoting them much like exo k which they prefer to make more popular among k pop fans n not c-pop

  • vannzbill

    I think Kai has the charisma that other members on stage. And his looks is quite different with sexy tanned skin and considered as tall body. I got it why SM always puts him in the center. so don’t hate him.

  • Guest

    i can’t say no more this is how i felt back them aand this is how i still feel ‘m a hater but i just can’t be a fan of kai i don’t know if my feelings will change or maybe not but i’ll just shut up and keep it inside so that i won’t hurt the other fans knowing that they will be all hating and so disgusted with me so i’ll just sit and cheer and support them

  • amel cherkaoui

    i can’t say no more this is how i felt back them and this is how i still feel i’m not a hater but i just can’t be a fan of kai i don’t know if my feelings will change or maybe not but i’ll just shut up and keep it inside so that i won’t hurt the other fans knowing that they will be all hating and so disgusted with me so i’ll just sit and cheer and support them

  • Princess

    Ummm, Chen is not Chinese.

  • ahpplesoo

    Just wanna ask, are they discriminating the other nationality?

  • Cheska Fuentebella

    SEEING ALL THESE HATE COMMENTS ABOUT KAI AND ALL I CAN SAY NOW IS… “IN YOUR FACE!’ HAHAHA EXO IS VERY POPULAR NOW THANKS TO SM’s STRATEGY OF MAKING KAI THE FACE OF THE GROUP… A LOT OF EXO FANS BECAME EXO FANS BECAUSE OF KAI IN THE FIRST PLACE.. AND AS THEY KNEW OF THE OTHER MEMBERS, THEY GREW TO LIKE THEM MORE AND MORE.. SM DID IT ON PURPOSE TO INCREASE EXCITEMENT AND THE MYSTERY OF OTHER MEMBERS ABILITY.. IN YOUR EFFIN FACE HATERS!!!!!!!!! HAHA

  • cupz

    it’s about 2yrs ago lol but just wanna say, this is what SM wanted. so that u all could be so curious about other members of exo and u would end up watching them. I guess so.

  • vivos

    23 teasers. That’s by far the most promotion done by SM. Even if you take out teasers that featured KAI, each EXO got so much more promotion than any other senior artist in the field.

    It’s wrong to say KAI took away other members coverage. He earned and added more teasers.

    More importantly, what was the purpose of those teasers? Take a look at them and think! Some of them are to explain their “exoplanet universe; meeting under the eclipse, jumping on the roof etc. It’s not introducing you the actual member, it’s telling you the character in that universe setting only. For this type of teasers everyone got about the same coverage. The others are visualizing EXO’s music by body movements; that is dancing and martial arts. For martial arts, TAO got them. For dancing KAI, SEHUN, LAY and LUHAN got the job. KAI 7 solo dance teasers, SEHUN and LAY got 1 of each solo teasers, all of combination of 2 out of 4 got duet teasers. Is this unfair? No, it’s actually being fair. KAI is the best dancer, and if choose top 3, you would add lay and sehun. Top 4, then luhan included. It really would be disgracing the talent if you choose 2nd, 3rd and 4th best over THE best. Honestly, just admit it. When it comes to dancing, he is on another level. Should I point out? With so much coreo to handle, KAI’d had limited time to focus on each one. Yet, he does it to perfection and I cannot name any other member who could do as par. Just looking at every duet teasers. Kai is yet better than those who had less coreo to handle.

    This is profession, not some kind of no child should left behind campaign. Maybe in the training days would they have received same lessons. But as they really come out to the pro field, their ability is to measure. In every song, those with better vocal ability get most of the lines, in the performance stage, dancers receive more part. It’s the way it should be and it is. At least, EXO are all good looking that if they excel in any field you’ll get spotlight when it comes to that field. (In case of Yesung who is the main vocal of SJ, he didn’t get any air time because he was to stand at the back. So was Eunhyuk or Shindong until they got solo dance part later one. But EXO was not like that from the start. If you can sing better then your air time is promised. If you can dance better then so are you.)