• http://twitter.com/PhanTheHotness Jenny

    kinda like taemin when he first debuted
    i really don’t see anything special with kai so i’m confuzzled with SM’s favoritism

  • Anima

    They could have at least shown his dancing abilities in a better light imo, there is nothing special about this tbh and it’s too choreographed. It’s typical boyband standard…
    proof: http://www.youtube.com/watch?v=x8KteF4x5hQ

    I actually feel bad for Kai because he seems like a genuinely shy and nice person but what little excitement I had for this group is starting to fade with the declining quality kai-overloaded teasers and dub-step horrors for exo songs they keep using as background music :/

  • Lindsey

    Its a marketing strategy. Its gets people talking and wondering. Everyone is super anxious about their debut now and why they’re seeing an excess of Kai. SM just wants people talking about EXO. It also might make the other members more popular in the end. SM is brilliant when it comes to marketing and exposure. They haven’t even debuted yet, but look at how many articles there are about them. No other soon to debut or even newly debuted groups are getting this type of publicity. Way to go SM PR team…… you’ve got everyone talking.

    • Dinh

      Totally agree, poor Kai, he is a kid with his passion but he need to practice and endure all things from someone who are not his fan.

  • eboy07

    This group got some nice moves and special water effect here and there.
    But not any better compared to Justin Bieber.

  • Anonymous

    the same as how people are spazzing over EXO saying they love them so much and they are fans when they haven’t fucking debuted yet. how can you call yourself a fan of a group you barely even know about? *facepalm* 

    • ggoma

      idols=faces. ha.

  • Skye

    I get the strategy, but the only thing they’ve accomplished with me is 1) I’m no longer excited about this and 2) I’m already tired of Kai and they haven’t even debuted. Idk, boy can dance but the dancing in the teasers… I don’t really love it, and there’s nothing new about them. And I kind of like to know if someone can sing in this group – so far I only know about Chen in the M subunit and Jino in the K subunit, and none of them is bc of the teasers so :| I don’t know why I still put up with SM’s shit as a fan, tbh.

    • http://tulipbiscuit.tumblr.com/ Emma

      HOLY SHIT this thing includes Jino?!?!

      I just got excited again.

      Maybe SM should just go away. Maybe all the SM groups should move to JYP or YG or one of the small yet deserving and CREATIVE companies, like the one that’s doing the amazing CHAOS. I’m more excited for CHAOS than I am for this EXO-SHIT.

  • Anonymous

    Hmmm…. reminds me of American politics right now. The mainstream media pretty much telling everyone which establishment Republican candidate they want us to support (I won’t name names, it’s pretty obvious…) through biased reporting, instead of giving us even coverage and letting the people make informed decisions for themselves. Ahhh, sheeple.

    But I digress. Good for Kai, but I feel kind of sorry for him since I kind of already see a Yoona-type backlash forming against him even though it’s not necessarily his fault.

  • SHINee52911

    Thanks for answering my question and I like ur article. Kai is probably going 2 b a person who gonna b over exposed and annoying very soon

  • nhoki

    great article! 
    these slow mo made me laugh so much, so kitsch

    • Guillgaiete20

      really?!?! with the shirt that dude was wearing, it was the slomo that mad you laugh! fringe was in his eyeeeees lol

      • Anonymous

        loool and the shirt! SM should change their stylists (look at Shinee outfits! TVXQ! omg). 
        I don’t know why people say that he’s hot (he probably is tho :s), we can’t even see his face

  • VeryCuticle

    not a fan of his dancing been dere seen dat already actually have seen better waaaaaay better

    if this is what sm is trying to push on me im very dissapointed :( but it’s not like SM’s been pushin out super quality stuff n e way but it’s just a teaser sooo w.e

    is that dub-step????? im sorry but as much as i love me some skrillex and he’s become super pop. i was hoping no one would hop on the dub-step bandwagon b/c at the end of the day it all starts to sound the same….

  • http://tulipbiscuit.tumblr.com/ Emma

    Honestly I’m pissed at SM for this EXO stuff, but I also want to THANK them for the flood of boy bands and girl groups in the past few years; they’ve inspired small companies with various flavors to debut their own more mainstream groups so that there’s more variety in ‘idol’ music, and you’ll notice that the faces of new idols are getting a little more diverse. They don’t really look like weak little girls anymore with thin wails for vocals; I mean, look at this:

    And that’s from Norazo’s company.

    I would not have previously expected them to debut a boy band. But it’s actually pretty good.

  • joak

    sm is building hype on kai’s mediocre dancing. i bet he sucks at singing

    • vivos

      Poor the others. If kai is mediocre to you, every others will seem wiggling.
      With that super high standards applied to singing, I wonders who are the mediocre in singing. Most of main vocals of groups won’t make it
      Well, at least KAI is in your mediocre dance list.
      Ah, almost all of artist in industry won’t even make one of your sing and dancw mediocre lists. AWWWWWWWWW Poor them

  • Anonymous

    Maybe their group won´t be EXo or whatever but “Kai and his boys”. TBH the promotion is little bit unfair but it´s too early to judge his appeal or talents, or those other guys for that matter.

  • Kpop Fan

    On the surface, it looks like Kai is SM’s favourite. But if we look at their youtube teasers’ hits, Tao won big time (over 700,0000 views, compared to around 100,000 for 3 Kai’s teasers combined & Luhan’s 12,000).

    If SM is trying hard to push Kai in our faces, well it’s not working..

    • Anonymous

      No wonder.

      Tao is good-looking and he looks cool. I like his smile, a bit playful and mischievous.

      This Kai boy looks kinda bland personality-wise, and his photos and videos just capture this, “I’m in deep melancholy” look, like he’s not exactly happy and sure with what he’s doing.

      • vivos

        More like he knows exactly what he’s doing. He really has air of ruler. You can not see fear or awkwardness in him. In the situation where everything is so new, he doesn’t seems to pretend anything ; he just be.

    • vivos

      Now if you look at it. Tao’s teaser was favored by some of frantic effort to rising the view since Kai has the most views.

      SM is not trying to make Kai a no 1 famdom. They are building up a premium image for EXO and Kai is the best choice to do that. SM already knows well that whoever becomes the center it does no good for that person’s individual fandom. But the better the front man, the more people are drawn in.

  • Jeni

    Kai, the new poster boy of SM or Exo.

  • Sophia miles

    Wait there’s more than four of them in the group? What the heck SM? As an ELF i already have beef with SM but this is so stupid – i know its a irrational but SM are making me start to dislike Kai, that ain’t a good start. 

    • Anonymous

      Read somewhere that there are 12 members of EXO (K+M). Not sure if it’s already confirmed or just a rumor though. 

  • Anonymous

    A part of me believes that SM has lost its mind. These teasers make no sense whatsoever. Now, I’ve never been around to see SM debut a group before and this might be their MO but their strategy is downright odd. There isn’t anything cohesive about these teasers.  
     
    How many members are there again? When are they going to actually debut? How is this supposed to excite the consumers if there is no anticipated debut date? Are the other members going to receive the same treatment, because favoritism is a pet peeve for a lot of people?
     
    If they don’t have their shit together yet, which is what is seems like, then they shouldn’t try to debut them. If you’re not ready, you’re not ready. SMH… I was intrigued at one point, now I’m just fed up.  

  • Anonymous

    I think that you are a little bit over-analyzed the scenarios. It is too early to say that SM favors Kai over other members. I guess you have to wait when the group debuts.

    • Bren Qhlim

      You must be pretty blind…

      • Anonymous

        Calling me blind isn’t that too hasty. Kai may be appeared in most of the teasers, but that does not mean SM favors him over other. One way we can see is that SM may not want to give everything out and make us anxiously wait for other. If SM displays everything, then it would not be calling a teaser. That is why I want to wait for the group to debut, and then, I will decide whether it is true or not. It is too early to claim that statement.

  • Issy

    I must be weird, but when it comes to music, I couldn’t care less how well anyone dances.  I’m actually kind of bored by the endless synchronized dancing in nearly every KPop video.

    • Anonymous

      I don’t really care about synchronization, but I do care about whether the dancing is pleasing to my eyes, and when someone seems like he’s being pushed as the dancer of the group, I kinda expect to see what the hype is all about.

      The dancing in Kai’s teasers do not impress me. Something about the moves look way too technical and unnatural. He doesn’t look the way Eunhyuk or Taeyang dance: effortless and fluid, but still remaining crisp in their moves as the result of proper training.

      Of course, not everyone can be as good as other idols known for their dancing, but the slow-mo just highlights the areas where Kai needs improvement and where he actually “flounders” when he’s trying to dance…

      • hatersgottahate

        As if you can dance better than him.

      • vivos

        Actually no. Kai is a great dancer. If you feel that way I don’t think you can tell who is good.

        He is one of best dancers in the industry. No one can deny that.

        • Akane

          I’ve read all your comments and all of it points to the important
          things you want to say!! You’re just awesome… Can I be your friend? :D

          By the way, Kai is really awesome in dancing. His moves are all smooth, graceful and if need in some songs, powerful. And although I’d dislike him because of his somewhat cocky face the first time I saw him, I already have my heart on him the first time I saw him on EXO’s Showtime :3

          The more I read your comment, the more I fall in love with this awesome kid. Hope he grows into an amazing man ♥

          • stranger

            i fell in love with him when i realized that he was the total opposite of his stage self. he’s a real cutie off stage. he’s def one of a kind <3

  • guest

    Looks like the poster boy replacement for Jaejoong…but can dance better…..

    • Issy

      I was thinking the same thing. LOL.  I wonder when they’ll “encourage” him to sharpen his nose a little too.

      • Issy

        Just for the record, I think he looks fine the way he is.

        • guest

           They always look fine….SM is the one who is not satisfied. After all, a little imperfection makes them perfectly human

  • jolyn

    i would like to believe that the reason behind all these hype over kai is simply because he of his relevance to taemin. don’t people realize that most of the “OMG I LOVE KAI BABY” people are shawol? well apparently they look alike, are bffs even before debut and now that they’ve performed together once, ‘taekai’ has become an otp that lots of people ship. too bad the other members don’t have such ‘interactions’. i bet sm caught onto this really fast or perhaps predicted this and that’s why they are so eagerly promoting him and shit

    • Anonymous

      They are bffs before debut? That’s new for me. 

    • http://gabidubu.tumblr.com Gabi

      omg you can’t be serious, there’s already an otp?? taekai?? oh why shawols why! 

  • Anonymous

    Well he is a mixture of Jaejoong and Shinee… 2 of the most successful “faces” they have had, especially in Japan…. of course they are gonna focus on him..

  • Anonymous

    Oh SM, the minute I saw Kai’s first teaser with the slow-mo matrix cam and waters everywhere, I was immediately turned off. 

    Back to Kai, I think the boy is talented in dancing. But SM should have known better than pushing him as the face of the group (so it seems). Haven’t they got the memo that fans start getting tired with their marketing strategy? Pointless teasers, cheap camera tricks, etc etc?

    Oh wait, they have. But they just don’t care.

    • ahpplesoo

      are you a korean?

  • http://twitter.com/Cintaoftheworld Jacinta Scruggs

    Well this is my first time seeing the vids but the song was pretty smooth, I really liked it. Only thing that peeved me was the fact that he is getting promoted more than the others and it’s just the debut. Not to say I don’t like what I’m seeing from this Kai kid (because I do) I just think it’d put a better taste in my mouth if they advertised all the guys with the same amount of zest, including EXO-M, that is if they haven’t already.

  • Anonymous

    Not sure about his dancing…it looks stiff and like he’s trying too hard.

    Something about his face doesn’t make me take to him. It’s like he has puppy eyes, but the rest of his face has a “smug”, hard look. Eh.

    I just found out that SME released another teaser…and you guessed it, it’s Kai (freaking again).

    Sorry, Kai. You’re cute, but I’m not impressed, and SME’s marketing strategy with regards to you and your group are starting to turn a lot of people off. You might get disliked even before you get to debut. 

  • Anonymous

    “SNSD’s Hyoyeon is frequently shoved to the back while her bandmate Yoona enjoys special treatment and extra exposure.”

    I don’t know; it’s no news that not all idol group members are created equal. That’s the basic premises of idol groups. Look at DBSK, without knowing much I’d say Jaejoong is the obvious favorite for all and most people would objectively say he’s the best looking, etc. The entertainment business is essentially a giant popularity contest. Some people are bound to be more popular than other, thus receiving more favors.

    • Anonymous

      Jaejoong seems to be popular with international fans, and the amount of praise he gets online leads many to believe he’s the favorite, most popular etc.

      But he’s not.

      The most popular member of DBSK (back when they were 5) was Junsu. He had the largest fan base in Korea, followed by Yoochun. Yunho was the most popular among K-Cassies.

      In Japan and China, it was Jaejoong as most popular, but I don’t think he was the favorite in SME. He was put in the center because he catches your eye immediately.

      I think it’s more Yunho as the favorite, honestly. You don’t see it because Jaejoong got promoted more, but I think Yunho has always had the support of SME and Junsu was the one assigned as the lead vocals until Jaejoong developed his voice and his sound.

      Now as JYJ, I think Jaejoong is popular, but not that much compared to Junsu and Yoochun. The other 2 both have big fan bases and Yoochun has his ahjumma army supporting him. LOL.

      • Anonymous

        If we base it on statistics, at that time, Yoochun was the most popular among Korean Cassies. He has the most members on his fan cafe.

      • Anonymous


        Jaejoong seems to be popular with international fans…”
        “But he’s not….”

        No. He is. 
        your’e right about YC and Junsu being the most popular in SK.. but Jaejoong is really  that popular internationally.. He maybe not so popular in SK but in china, japan, and international.. he has pretty good number of fans.. he wins in every South American, European, Asian polls compared to YC and Junsu..^_~ .. and he gained more new fans because of his PTB.. 

        i think those 3 balances their fanbases so well when they are together  as JYJ.. one may not be popular in this country but the other is..so just well blended .. 

        anyway..this is off topic.. LOL. gotta go.. :D

    • http://www.facebook.com/profile.php?id=100000555937917 Crystal Wong

      Though Jaejoong IS indeed the the favorite everywhere else, in Korea, Jaejoong would be considered 3rd in terms of popularity within DBSK. First/second would be YooChun/Junsu.

    • lady

      In Korea, i think it’s either Chun or Junsu. but Jae is really popular among international fans.

      • Anonymous

        international .. its JAE.. he was even compared to Rob Patt by some italian magazine remember? that figures..

        in SK.. back on year 2010.. Junsu’s fanclub even make it to top 5 in daum for registered members.. (TVXQ, BB, Xiah, SNSD, 2pm) really, there was even this time that he surpasses SNSD.. with members 300K+++.. and YC is also not far behind. but after SKKS.. i guess YC garnered a lot of ahjumma fans.. so i guess they are tie..

  • Namjamx

    LOL theres a new one uploaded 
    of kai xD

  • http://gabidubu.tumblr.com Gabi

    Oops, I think someone was pushed to be the new Yoona of their group. I don’t like the comparison, but it just popped up in my mind (and I’m guessing in other minds as well). AND SM just released a few minutes ago a new teaser featuring…wait for it…yes…KAI! (of course, dancing). SM definitely knows their PR, and like some of you have been saying, we’re writing articles and commenting and what not, when they haven’t even debuted. For us, it might not be a good thing because the attention is directed solely to this boy, but SM is jumping up and down that we are talking about how it’s not fair for the others, creating even more hype. It’s just how it works for them. Now, let’s see if they prove to be better than their rookie counterparts; which, personally, I would love to be blown away, but I’m also staying real. 

  • MsTurn21

    Hmmm… Sorry for his fans… but I don’t think he is that handsome – he isn’t even handsome at the very least to me… I’ve seen people who dance better than him… and well…. unless he sings as good as JYJ junsu, I won’t even look at him…

    However, I like EXO’s choreography… Why can’t SM give Suju something like this?

    • http://twitter.com/MassMinority Tamar Linger

      i think mostly because collectively theyre not great dancers and i dont think they would all be able to keep up. and besides the 60% that doesnt excell in dancing would just stand crouching in the back if there was a dancepart coming up e__e

    • Anonymous

      i think his nose looks uber weird! lu han looks so much cuter ~

    • vivos

      You’re yawn for better choreo. yet does not know how good Kai is. It’s because of KAI that you think their choreo is better. EXO and Suju have got same choreographers. Seriously if you can’t see how good kai is then I don’t think you have eyes for telling who is good.

      And Kai is good looking. Maybe he is not your preference, but can you name anyone from SM who was the center of the group and yet not good looking? I don’t think so. It’s because he has the looks and the superb skills that this is the first time ever for SM to put their center this much focus. It just tells you how rare to find a person with the center looks and has the ability to be either the best vocal or best dancer

  • http://pulse.yahoo.com/_ORSXPERTNAEPCKZBGEZMP7A3NU Bianca

    That Kai looks blah and dances with no personality whatsoever. Water thing was cool though.
    On a side note, SM needs to get better clothes.

    • http://twitter.com/exossss exom

      I think he looks amazingly handsome especially when he dances. he’s the best dancer i’ve seen since mj.

  • Anonymous

    Lol yeah. Pussy cat boys much

  • JW

    Well SM needs ro realize that fans who like Kai’s face can just google-image Taemin and there you have it. No need to put out no more teasers of Kai cuz that will only make me believe that he is a soloist and the rest of EXO are backup dancers. But I guess in a way SM achieved their goal promoting this dude – afterall he gets him own article on Seoulbeats…..before his debut! ;)

    • JW

      His own* (I blame auto correct)

  • http://twitter.com/kaylanurul Nurul Rochayati

    Just a split second ago, SM peaked its favoritism game by launching “yet” another Kai teaser. I have no idea why they keep on doing this. I mean, lets face it, if SM means to have kai as the poster face, why don’t they just launch him as a  soloist. Done deal! you got the single, you got the shot. We already know that this boy resemble Taemin and we know he can dance. So what?? I certainly do not want another Exo’s Yoona in any heck teaser. Plus, SM teaser doesn’t guarantee that the actual final product is even as good

  • Anonymous

    I dont know if SM realizes this, but by continuously realeasing Kai’s teasers, they are creating antifan for him -.- People want to see the other members, not the same one again and again. 

  • lady

    no hating on Kai but i seriously need at least a SOLO TEASER FOR LUHAN means he is ALONE  dancing or singing doesnt matter. SERIOUSLY SME PLEASE?

  • Yoonafan18

    but but but  kai looks like taemin and jaejoong together its so good i always fall for the center

  • seri-park

    Yeah, I totally agree.  Hyoyeon is the only member of SNSD that I like, because SHE CAN DANCE, whereas I do not understand what the big deal about Yoona, who has a plain face and is not that talented.  SM really does have strange preferences. 

    • vivos

      Then you must love KAI :) He sure can dance
      He earned that ultimate center position by that super dance talent

  • seri-park

    SM should let the viewers decide whom they like, instead of shoving SM’s preference down our throats.  For example, I’m noticing that Americans tend to prefer Hyoyeon (much more over Yoona)… so SM’s promotions often do not translate well in the US.

    • http://twitter.com/MassMinority Tamar Linger

      yeeesss exactly. a lot of international fans love sooyoung & hyoyeon(taeyeon too but who doesnt haha)

  • whatthefrell

    LOL! 
    “Kai got a week’s worth of promotions and a bus ride around Seoul…”

    Damn that Kai… 
    a bus ride around Seoul.
    You have got to be kidding me!

  • Anonymous

    u know what i just notice that international kpop fans tend to be more vocal/harsh when it comes to a woman being the favor one compare to a guy being the favor one.

    example tia from chocolate, i couldn’t count how many times someone said they hated tia for being promoted as the face of the group but looking at kai articles, its more like…. oh its kai again comments… a lot more tamer if u ask me.

  • http://randomizm.tumblr.com Chiara Popalopa

    Tbh I’ve read about this Kai thing but never realized it, until I read about it here and saw the other members name. 

    It’s pretty obvious.

  • guest

    Usually that’s how most kpop idol groups start off. They base the whole group based on who’s the best looking (in their opinions) whether its snsd yoona, kara hara, shinee taemin, 2pm nickhun, chocolat syndrome, super junior siwon etc etc. And this is none of their fault, so I don’t understand people who hate on them. But anyways then as time goes by they are usually push aside a little bit cause people get tired of seeing the same people in the front for every comeback. And if lucky, the rest of the group is able to shine and receive some limelight. But that is only if the group becomes successful at the end. For example even till genie, yoona was always in the front for the chorus, but for hoot her limelight definately decreased and when the boys came out you barely saw her. And as time passed by other members such as hyoyeon, seohyun were able to receive much more love. Also for super junior, unless you were a serious hardcore elf, you mostly knew about siwon, donghae, heechul. I’m not saying that you didnt know the rest of the members, but you mostly saw those three the most on tv. But now ryeowook, yesung, kyuhyun are able to receive much more love. But yes this favoritism is extremely strong for sm groups. and you see usually the larger the group, theres usually 1  person that everyone knows and the rest of the members are just a blob. Because as the limelight leans more toward one person that means that the limelight of nother member is disappearing….

  • Anonymous

    K so this is the first article i am reading from this site, and damn, i am impressed.
    Everything written is absolutely true ~
    I am honestly starting to feel resentment towards Kai due to this OBVIOUS favoritism (which is why i kinda dislike yoona…)

  • Anonymous

    K so this is the first article i am reading from this site, and damn, i am impressed.
    Everything written is absolutely true ~
    I am honestly starting to feel resentment towards Kai due to this OBVIOUS favoritism (which is why i kinda dislike yoona…)

  • http://pulse.yahoo.com/_YQYGAOWP73OS7PGH4U7XLEPQVY Petit Orenji

    Ahhh SM… playing your little games again. They brainwash us more often than the government!

  • Anonymous

    When I watched Kai’s teaser of him dancing I wasn’t all that impressed. When sm shoves something that doesn’t impress me down my throat the indifference may lead to dislike. Strangely enough the sm stuff I am fond if( the grace, trax, zhang liyin) always takes the back seat. Sm is really good at finding some real talent and neglecting it. Kai feels like another yoona. And don’t like yoona.

  • http://twitter.com/kuchiki6 Cassandra

    I was wondering why Kai kept on showing up. Thought there’s 12 members and 3 video teaser has Kai solo already. Why not just have him as a solo artist then? This is not a good marketing strategy. 

  • Keymerr(:

    The more teasers I see of Kai, the more I start to dislike him. I mean, HELLO SM? You have about 12 members in EXO and ONE already has THREE for himself PLUS the other few members that are in teasers have to SHARE their teasers with HIM? SM really pisses me off with the way they run things. Honestly, I don’t see whats so fascinating about Kai. I’ve heard he can’t sing as well as the others, and his dancing isn’t all that great. He’s not the best looking either. In my opinion, I think Se Hun is, and I wouldn’t even want him to get the favorite-treatment like that. I don’t want to see anymore of Kai for a while. Show us some new faces please. l:
    EXO’s Kai is losing fans, and creating anti-fans. Seriously, think about what you’re doing.

    • http://twitter.com/exossss exom

      I love Kai. I can see why SM shown favourtism to him.

  • NrdyNnja

    I agree that Kai is shown a lot of favoritism, but I also think he’s really talented. And if you think about it, it’s not really his fault. He’s doing the best he can, and is just following what sm tells him to do. It’s not like he’s doing this on purpose, so don’t hate him for it. Just think about his role in this as an artist, not as this person that’s trying to steal attention from the rest of the group, as you guys seem to make him out to be.

    And for all of you that say that Kai cant dance, or that he’s just mediocre, shut the hell up. I’m a 14 year old guy and I take hip hop, ballet, and jazz; so I know from experience what dancing is like. I can tell you straight up that his dancing is definitely not mediocre. As if it’s not obvious enough, dancing is a lot harder than it looks. If you disagree try standing up and dancing to any one of Kai’s teasers. If you can manage to do that, and I mean to do the dance justice, then I applaud you. If not sit back down and listen to me when I say “I told you so”. And anyways as the article says, on their debut stage Kai did a great job dancing alongside dancing legends like Taemin and Eunhyuk, especially for a rookie. An overall, the performance was well done by all three.

    • GoGoSuju!

      OH HERP DERP, YOU’RE 14 YEARS OLD AND YOU TAKE DANCE. How is that anyway relevant to Kai? We’re talking about Kai, not you.

      • Flonn Soren

        The 14 year old is trying to make the point that as an experienced dancer, he or she can TELL that Kai knows his shit. Not to show off the fact that he or she takes dance. So calm your tits.

      • vivos

        Because of her/his experience in dancing, s/he can tell a great talent when s/he sees one.
        How can you not get it?

    • vivos

      About 2 years ago. people can be so unfair to an 18-year-boy, aren’t they? He is actually mature and responsible of what his doing than many of you here.

      23 teasers.
      That’s by far the most promotion done by SM. Even if you take out teasers that featured KAI, each EXO got so much more promotion than any other senior artists in this field. Therefore, it’s wrong to say KAI took away other members coverage. He just earned and added more teasers to EXO.

      More importantly, what was the purpose of those teasers? Are they truly introducing the members? No. Half of them are explaining their “exoplanet universe”; meeting under the eclipse, jumping off the roof etc. It’s introducing the characters in that universe setting, not the actual them. It does not go as ‘hey everyone. This is John. I’m 20 and love jogging. love me.’ They covered up the real them and giving out the made-up-characters (with supernatural powers who came from exoplanet but lost memory until the eclipse) upfront. For this type of teasers all 12 members got about the same coverage more or less.
      The other ones are visualizing EXO’s music; that is by dancing and martial arts. For martial arts, TAO got them. For dancing, KAI, SEHUN, LAY and LUHAN got the job. KAI got 6-7 solo dance teasers, SEHUN and LAY each got 1 solo teasers, all of combination of 2 out of 4 got the duet teasers. Is this unfair? No, it’s actually being fair. KAI is the best dancer, and if choose top 3, you would add lay and sehun. Top 4, then luhan included. It really would be mocking the talent if you choose 2nd, 3rd and 4th-best over the best. Honestly, just admit it. When it comes to dancing, he is on another level. We can notice just by looking. With so much coreo to handle, KAI’d have had limited time to focus on each one. Yet, he does it to perfection and I cannot think of any other members who could do as par. Even in every duet teasers, Kai is yet better than those who had less coreo to handle.

      This is profession, not some kind of no child should left behind campaign. Maybe in the training days would they have received same lessons. But as they really come out to the pro field, their ability is to measure. In every song, those with better vocal ability get most of the lines. In the performance stage, dancers receive more part. It’s the way it should be and it is. At least, EXO are all good looking that if they excel in any field you’ll get spotlight when it comes to it. (In case of Yesung who is the main vocal of SJ, he didn’t get any air time because he was to stand at the back. So was Eunhyuk or Shindong until they got solo dance part after a year. But EXO was not like that from the start. If you can sing better then your air time is promised. If you can dance better then so are you.)

      During the debut and for the beginning year especially, the center position is held by the one who has leading advantage over other groups. Be it the vocal ability, dancing ability or the looks, the center HAS TO BE on such level that can shake up the ranking at least on that specialty in whole idol world. (They are in the entertainment business. Of course looks do count as ability. Siwon or Yoona is not only best lookers in their groups but their looks are capable of being main visual in any other groups. Taeyeon of SNSD got much center time on stage at debut but her vocal ability will give her main vocal post in any other groups as well. Shinee, for instance, JH was at the center most of the time for his vocal ability, even had solo track in his first year. Taemin was also at the center for his dancing ability and with his young age advantage. Both of them also was not only good in their group, but as good as becoming the main vocal and dancer in any other idol groups. For EXO since they are all good looking, it comes down to vocals or dancing. Vocals of EXO got better through years, but honestly at the time of debut, can you name a vocal who is as good as to make the main vocal even in different group? No, I really can’t. For dancing, on the other hand, Kai at the debut time is still capable of getting the main dancer post in any other groups; hence the center. It’s just simple as that. )

      Show the finest at the beginning, not only the center but the whole group will seem legit to the throne. What we don’t want is to be marked as ‘not much to look at’ or ‘not that special quality’ at the start. That will forever work against the group to step up the others.

      But after that phase, that is when their group secured one of top spots, SM gives center to each members even if they don’t have the on-another-level-edge over the other groups. So really, the centers at the debut are the ones who build up the premium image for the group (and always gets bashed by people who just can’t accept that they are the only ones with the leading edge in that group that work across any other teams). And the ones who did not do much on premium-image-building-department gets to enjoy it once it’s built. Ironic isn’t it? (I am not saying that they don’t work hard. All members do their best on what they can do. But high quality image of the group is mostly built up by the centers. The one who draw in the public eyes to his/her group is the center. And once the image is built up and popularity rise up, which benefits all the members by the way, the center position gets to be rotated. The center of debut has it’s sacrificing aspect.

      Imagine if the centers were not centers. They will be the ones with top fandom. That is the absolute. All because they stand as the center and be the one who are regarded as the name of the group, after learning the name, fans quickly move to the other members without paying more attention to the center. They try hard to find good points of those others member to become their fans. Oww the poor centers… With so much work and responsibility, yet, never gets good words from the so called fans but only hatred and jealousy tat tat

      As I pointed out, in SM, the center position is given to the one who befits the most. And that person usually knows the gravity of the post. As for KAI, he has never shown lack of focus on stage. Not even a slightest second. Even when his back is hurting, he has never let it shown until the stage light is off. When fans ask him, he just says he’s absolutely fine when he was taking pills still. Why? Because that information of EXO’s center under bad condition will overshadow their stage. If he was just normal member, he wouldn’t have to do that. But he isn’t just 2nd youngest member, is he? He’s the one holding the center post of EXO. So, he just takes full responsibility of it; does not complain or whine; does not ask for recognition for what he has done. Of course, to him, improving is the ultimate goal that needs no explanation. He has always been the one who left the practice room late since the training days. Not just late, he has never seen anyone who left later than him (he recently said that so matter-of-factly when asked). He is just that kind of person. So to him, all of those works are natural thing to do to. However, it’s shallow of us to take that effort granted. So-called exo’s fans making fuss over KAI being the favorite. really?.. I mean reeeeally? They have no idea what they are doing are they? Fine. Let KAI be the normally treated one. If he is, then the others shall not even pass the door of SM at the first place. Such a high bar you put, you know? Just give as much applause you can when you see a talent that has been refined. If you do not, you are doing so horrible deed to those others who haven’t shown the refined talent yet and those who may never will; because the truth is, one of a kind talent itself is difficult to have. And to refine it only true devotion can do it. If you are going to bringing down the that refined talent to ground, you would make him just standing on the ground. BUT what about the others? Their value just became none existent. You would actually have to call them some kind of pigs who are just greedy for fame and done nothing to improve. So accept it. There’s no one more fitting than KAI for the center.

  • Black_rose45000

    LOL I had no idea about this group till I saw Gayo Dejun. And by the looks of it, 12 members, subgroup targeting Mandarin-speaking fanbase? Are they manufacturing the new SJ? Should we expect a 13th member? lol. The way you put it, the Chinese members are definitely disfavored. It got me thinking before too, if you look at the 3 Chinese members from SJ and the way they are/were treated. Will never know if it’s just a coincidence though. 
    I’m extremely bothered when I see this shit happening, and I’m not even an EXO fan. But favoritism burns. And like you said, look at The Grace and TRAX – I dare say there’re more valuable groups than a couple or so of their idol groups but they don’t get nearly as much affection as the others do. 
    SM, shm. tsk.

  • Applework8

    in the whole scheme of things, SM thinks Kai can rake in more dough than the others, and consequently offer him more publicity. It’s all marketing and profit in the grand scheme of things. Why should a company like SM be concern with morals and ethics? It’s just favouritism after all… 

  • http://www.facebook.com/profile.php?id=100000323162195 Jung Sung Rin

    Well. that’s true that they only focus on kai that’s because he’s so very talented…as we saw his dancing skills I think that he maybe can reach the level dancing of TAEMIN ^^

    • http://twitter.com/exossss exom

      ermm…i think Kai is the best dancer of SME. he’s definitely better than Taemin

  • dottypig

    Who cares?

  • http://www.facebook.com/people/Grace-Shen/100000888923875 Grace Shen

    Ahaha honestly, I’m starting to become irritated with Kai’s continuous appearances simply because everywhere I look related to EXO, Kai is somehow there. It is mildly creepy.

  • orangerange

    Actually although his stage name is ‘Chen’, Chen is a Korean fluent in Mandarin. So I don’t believe in favoritsm for Korean members vs Chinese members. I admit that Kai gets a looot of exposure. I think its because he’s considered as the best dancer of the group. I wish Chanyeol and Lu han get more attention as those 2 are my favorites. However, there is no denying that Kai is extremely talented. In all the mvs I’ve seen his dance really stands out.

  • http://www.facebook.com/profile.php?id=533239200 Emmalee Kay Duncan

    I’m not hating on Kai.  Yes, the boy can dance.  But Shisus.  Give the other members some screen time.  Every time I saw a picture of him, I was like *eye roll* “Oh boy.  Another picture of Kai.  What’s new?”  He was the only member I could recognize during their second “prologue” single “History” because of all the teasers he had.  I can’t bring myself to HATE Kai, but I get annoyed with all his screen time.  I can appreciate his dancing, but… *shrugs*

    I do have a tendency to gravitate towards those members that are overlooked a lot in bands (SNSD’s HyoYeon, SJ-M’s Zhou Mi/Henry, SJ’s SungMin (I don’t care what you say, he’s DEFINITELY overshadowed by other members in more recent stuff.  He had far more lines and screen time in their older stuff back when Han Geng, HeeChul, KangIn, and KiBum were still with the group.)).  So maybe it’s natural (for me) to gravitate towards the “less popular” EXO-M group.  Members that get a lot of over-done screentime (EXO-K’s Kai, SNSD’s Yoona, SHINee’s Minho) tend to annoy me, just because I feel like SM Ent’s making them hog all the screen time.Personally, I’m EXO-M biased when it comes to EXO Planet (I guess because I just like the way the Chinese sounds, and EXO-M has Lay, Kris, and Lu Han *___*).  EXO-K are talented as well, don’t get me wrong.  I understand they’ll be promoted more than their Mandarin counterparts.  I just wish we could have an even distribution of the limelight here. 

  • http://www.facebook.com/profile.php?id=100002493045289 Shein Tu

    EXACTLY!. i got into this group few days ago without seeing the teasers. I heard the company released alot of teasers, 23? i think..so when i watched it today, damn,why is it almost all Kai? i mean, whats the deal?..he can dance we get that BUT why wouldnt they give a fair exposure to the other group members ? whats the ‘group’ for then?

    • vivos

      23 teasers. That’s by far the most promotion done by SM. Even if you take out teasers that featured KAI, each EXO got so much more promotion than any other senior artist in the field. Therefore, it’s wrong to say KAI took away other members coverage. He just earned and added more teasers to EXO.

      More importantly, what was the purpose of those teasers? Are they truely introducing the members? No. Half of them are explaining their “exoplanet universe”; meeting under the eclipse, jumping on the roof etc. It’s introducing the character in that universe setting, not the actual him. It does not go as ‘hey everyone. This is John. I’m is 20 and love jogging. love me.’ They covered up the real them and giving out the made-up-character (people w. supernatural powers who came from exoplanet but lost memory until the eclipse) upfront. For this type of teasers all 12 members got about the same coverage more or less.
      The other ones are visualizing EXO’s music; that is by dancing and martial arts. For martial arts, TAO got them. For dancing, KAI, SEHUN, LAY and LUHAN got the job. KAI got 6-7 solo dance teasers, SEHUN and LAY each got 1 solo teasers, all of combination of 2 out of 4 got the duet teasers. Is this unfair? No, it’s actually being fair. KAI is the best dancer, and if choose top 3, you would add lay and sehun. Top 4, then luhan included. It really would be mocking the talent if you choose 2nd, 3rd and 4th-best over the best. Honestly, just admit it. When it comes to dancing, he is on another level. We can notice just by looking. With so much coreo to handle, KAI’d have had limited time to focus on each one. Yet, he does it to perfection and I cannot think of any other members who could do as par. Even in every duet teasers, Kai is yet better than those who had less coreo to handle.

      This is profession, not some kind of no child should left behind campaign. Maybe in the training days would they have received same lessons. But as they really come out to the pro field, their ability is to measure. In every song, those with better vocal ability get most of the lines. In the performance stage, dancers receive more part. It’s the way it should be and it is. At least, EXO are all good looking that if they excel in any field you’ll get spotlight when it comes to it. (In case of Yesung who is the main vocal of SJ, he didn’t get any air time because he was to stand at the back. So was Eunhyuk or Shindong until they got solo dance part after a year. But EXO was not like that from the start. If you can sing better then your air time is promised. If you can dance better then so are you.)

      During the debut and for the beginning year especially, the center position is held by the one who has leading advantage over other groups. Be it the vocal ability, dancing ability or the looks, the center HAS TO BE on such level that can shake up the ranking at least on that specialty in whole idol world. (They are in the entertainment business. Of course looks do count as ability. Siwon or Yoona is not only best lookers in their groups but their looks are capable of being main visual in any other groups. Taeyeon of SNSD got much center time on stage at debut but her vocal ability will give her main vocal post in any other groups as well. Shinee, for instance, JH was at the center most of the time for his vocal ability, even had solo track in his first year. Taemin was also at the center for his dancing ability and with his young age advantage. Both of them also was not only good in their group, but as good as becoming the main vocal and dancer in any other idol groups. For EXO since they are all good looking, it comes down to vocals or dancing. Vocals of EXO got better through years, but honestly at the time of debut, can you name a vocal who is as good as to make the main vocal even in different group? No, I really can’t. For dancing, on the other hand, Kai at the debut time is still capable of getting the main dancer post in any other groups; hence the center. It’s just simple as that. )

      Show the finest at the beginning, not only the center but the whole group will seem legit to the throne. What we don’t want is to be marked as ‘not much to look at’ or ‘not that special quality’ at the start. That will forever work against the group to step up the others.

      But after that phase, that is when their group secured one of top spots, SM gives center to each members even if they don’t have the on-another-level-edge over the other groups. So really, the centers at the debut are the ones who build up the premium image for the group (and always gets bashed by people who just can’t accept that they are the only ones with the leading edge in that group that work across any other teams). And the ones who did not do much on premium-image-building-department gets to enjoy it once it’s built. Ironic isn’t it? (I am not saying that they don’t work hard. All members do their best on what they can do. But high quality image of the group is mostly built up by the centers. The one who draw in the public eyes to his/her group is the center. And once the image is built up and popularity rise up, which benefits all the members by the way, the center position gets to be rotated. The center of debut has it’s sacrificing aspect.

      Imagine if the centers were not centers. They will be the ones with top fandom. That is the absolute. All because they stand as the center and be the one who are regarded as the name of the group, after learning the name, fans quickly move to the other members without paying more attention to the center. They try hard to find good points of those others member to become their fans. Oww the poor centers… With so much work and responsibility, yet, never gets good words from the so called fans but only hatred and jealousy tat tat

      As I pointed out, in SM, the center position is given to the one who befits the most. And that person usually knows the gravity of the post. As for KAI, he has never shown lack of focus on stage. Not even a slightest second. Even when his back is hurting, he has never let it shown until the stage light is off. When fans ask him, he just says he’s absolutely fine when he was taking pills still. Why? Because that information of EXO’s center under bad condition will overshadow their stage. If he was just normal member, he wouldn’t have to do that. But he isn’t just 2nd youngest member, is he? He’s the one holding the center post of EXO. So, he just takes full responsibility of it; does not complain or whine; does not ask for recognition for what he has done. Of course, to him, improving is the ultimate goal that needs no explanation. He has always been the one who left the practice room late since the training days. Not just late, he has never seen anyone who left later than him (he recently said that so matter-of-factly when asked). He is just that kind of person. So to him, all of those works are natural thing to do to. However, it’s shallow of us to take that effort granted. So-called exo’s fans making fuss over KAI being the favorite. really?.. I mean reeeeally? They have no idea what they are doing are they? Fine. Let KAI be the normally treated one. If he is, then the others shall not even pass the door of SM at the first place. Such a high bar you put, you know? Just give as much applause you can when you see a talent that has been refined. If you do not, you are doing so horrible deed to those others who haven’t shown the refined talent yet and those who may never will; because the truth is, one of a kind talent itself is difficult to have. And to refine it only true devotion can do it. If you are going to bringing down the that refined talent to ground, you would make him just standing on the ground. BUT what about the others? Their value just became none existent. You would actually have to call them some kind of pigs who are just greedy for fame and done nothing to improve. So accept it. There’s no one more fitting than KAI for the center.

  • http://twitter.com/ExoGirl1213 Angela Coleen

    Kai is always shown on the teasers because his power is TELEPORTING, just like in the MAMA MV. Watch Tao’s teasers, they’re all connected with TIME CONTROL while Kris’s teaser is about a dragon learning to take flight, right? So the teasers are mainly based on their powers. :) Don’t hate on Kai. :)) 

    • vivos

      Of course. And the reason he got the teleporting power is because he is that good. So why to hate? He earned the position by his talent.

  • dragonlilly1993

    ok I understand thats it’s very annoying that Kai gets a lot of screen time and has the most teasers but it’s not like Kai is purposely doing it. He does what SM tells him to just like all the other celebrities under them. Please stop saying I hate Kai just because he has the most screen time or way more teasers than the other members. Hate is an extemely strong word and giving it to someone who hasn’t even done anything to you is very rude and cruel. Plus all of them are trying their best, just ignore Kai if you dont like him.

  • http://twitter.com/admireanddesire KAURA♥

    The first teaser was promoted for about 3 days not a whole week. And the reason why LuHan’s teaser got promoted for only one days was because Tao’s teaser was leaked so SM had to released the teaser earlier.

  • http://profile.yahoo.com/36AXZ4OH33WQL3AV5OM2VL7SRY Angel

    he will end like yoona: in the future he will be the object number 1 for haters. I hope he will enjoy it

    • vivos

      So shallow of you. Yoona is not the object number 1 for haters btw.
      Soon or later people understand why she or he is the center. Kai is born to be center. He just is. Go and watch a performance you will know.

  • http://twitter.com/IdaHedaaya Ida Hedaaya

    Now, after they debiuted about 3 months, everything is clear.
    Actually, one week or two after they debut for excactly.
    Why Kai was on most teasers.
    Why there had to be 23 teasers.
    Why there had to be the chant, screamo on the MV…
    Everything was revealed.
    And the whole concept of EXOPLANET and MAMA are relevant with the 23 teasers.

    It’s just some people don’t even bother to learn about it deeply.
    My comment could be put too in other EXO articles here,

     

  • joie santiago

    Kai is in every teaser because of his power of teleporting. Don’t hate him.

    • vivos

      And he got the teleporting power because he is good.

  • Nadia Fadhila

    It’s simple. Bcs I think Kai is the oldest trainee among them. He has been trained since he was 12-13ish. So yeah no wonder why. If you want to see it in a sarcasm way, SM has to keep the the best investment who will give them most money. So yeah they keep the most talented and slave-contracted artists by giving them huge spotlights.

    • Quynh

      Suho’s actually trained the longest, for about 6 years at the least

    • Dinh

      You sure???? Don’t talk that you know everything! Slave contract??? Remember that all members in EXO from rich and educated family. Suho dad’s is a teacher from university. You think they agree for their sons signing to be slaves? And if Kai is not good at dancing, he can’t do anything with his teasers. Suho is the longest trainee.

  • Fighting012

    I’m looking forward to seeing EXO debut before.. But after their debut and everything.. Taemin reveals that Kai is a close friend.. And I was like? Okaaaay…. Then after Shinee won an award EXO members play with Shinee on stage.. So I think that they are close.. But I don’t appreciate Kai.. Revealing friends with Taemin.. What about it? For people it may be just news or nothing special but to me it feels like  “Why do you have to tell? Is it something worth talking about” Haha! A lot of K-pop artist are friends with each other before debut but they don’t tell it out of the blue.. Unlike Taemin and Kai! Tsk! I’m a big fan of SHINEE especially Taemin! But after Taemin revealed the besfriend thingy.. I was like.. Okaaay.. Haha! Anyway.. I’m not a hater it’s just that I don’t appreciate Kai.. I don’t have a problem with the teaser issue with Kai! Not really a fan of EXO(yet?) But a big fan of ONEW and KEY! :)

  • http://www.facebook.com/nana.eena Andréa Fuks

    kai is in every teaser because his power is teleportation. the teasers are not individual teasers supposed to show the boys talent, of course they do that, but the first purpose of the teasers is to tell a story – kai is the first one to see the eclipse and he goes from teaser to teaser to bring the boys together as we can see in the last teasers. he’s the “key” of exo, the one who puts them together, naturally he’s in most of them ! the concept behind exo is really complex and complete but people don’t take it in consideration and they hate on kai without knowing anything, THIS is unfair. but even if we talk about talent, that boy deserves it, he choregraphed his teasers, ALL of them. if this is not talent i don’t know what that is. and if you don’t like seeing kai everywhere, just stop whining and stop watching it already. this is exo’s story, the boy got the teleportation power, deal with it.

    (and wtf to the comment about taemin and kai’s friendship, seriously, what ? we know who is friend with who in the kpop business like.. always. they’re not different.)

  • http://profile.yahoo.com/UZKNLYMYDALLWBRZ6JBV3YRESA danah

    Oh please, it’s not just SM you know, EVERYBODY does it.  Granted SM takes a lot of heat because of their really bad management choices concerning their talents, but let’s not kid ourselves. Promoting one artist or one member of a group over others is not an isolated phenomena that only happens in SM.  Look at B2ST. For a while there, it was all about Kikwang.  And what about ZEA and Kwanghee or Miss A and Suzy not to mention After School and Uee?  The list goes on and on.  The agencies capitalize on the artists that people pay attention to the most because it’s how they make money!  

    Don’t hate on a person because of the company’s actions.  If they’re not your favorites, that’s fine.  And if you’re more for the underdogs that’s ok too.  But rather than complaining about how other people get more screen time and whatnot then why don’t you make an effort to bring attention to your favorite stars in a much more positive way like putting up your own fansite or uploading pictures and videos instead? 

  • http://twitter.com/ohaisaelis Saelis!

    It was like the Twelve Days of Christmas, with each member being one line in it, and Kai was the partridge in the pear tree.

    • MOXCRunner1

      I know I’m way late in replying to this, but this is officially one of my favorite internet comments ever. Seriously.

  • http://www.facebook.com/profile.php?id=66902047 Cristina Marasigan

    I read that Kai choreographed some of those teasers, but whatever. This article made me laugh while thinking that I felt the same way as you did. Then I saw Kai live and I was like, What the! This kid can really dance. He’s supposed to be the center, the visual, right? But what makes him different besides the fact that it seems he’s a bit 4D (which is intriguing enough) is that he is talented visual when most aren’t aka Yoona of SNSD, and being a rookie with that much swag on the dance floor is pretty darn cool. There are dance machines, and there are dance machines. And it seems Kai may be a choreographer’s dream. I don’t know how he memorized that many dances! With that said, I am glad that EXO has some great vocal talent to back up the hype along with their exceptional dancers. Usually a group has one main vocalist, but EXO-K alone has like 2 and boy can they sing! And it’s nice to hear voices that are a bit deeper in pitch. After hearing their R&B ballad What is Love you appreciate their vocal talents even more. Could you call their main vocalist a crooner? Are there crooners in KPop? Whatever the case, EXO’s got dancers and vocalists with a lot of potential, let’s hope SM knows how to showcase them and not be too controlling of their talents.

  • http://twitter.com/GarPop Garie Kpawp

    I gotta admit Kai really IS GOOD at dancing. But he’s a part of a group. Duh. -.- If he was THAT good then SM should’ve made him debut as a SOLO. But they didn’t. Why? ‘Coz he can’t sing that well. We all know that. –, I’m writing in 2013 so I think I know enough about them and their capabilities. SM really is unfair. I totally think SM should at least hear out what we, fans, have to say. Especially the international ones ‘coz frankly speaking, we are a big part of their success (and all the money they get).
    Just like what you guys said, A LOT of foreigners LOVE Sooyoung and Hyoyeon but sadly, they don’t really get as much attention as Yoona. :((( (I’m Yoona and Tiffany biased by the way keke) To be honest, KAI IS HOT. But not really good looking. I once showed EXO pics and vids to my friends, and they totally fell in love with Sehun and Baekhyun. They were all annoyed why KAI had SOOO MUCH face time and Sehun got like 2 seconds? Ridiculous. -.- Anyway… I really hope the best for their comeback. I HOPE SM READS THIS ARTICLE AND ALL OF THE COMMENTS. xD

    P.S. My biases are Kai and Sehun and Lay. BUT I totally agree with this article. :))

    • Dinh

      I totally agree with you that Kai can’t sing. Haha, I hope he can improve his voice because his voice is good, I love his bass voice but he is just a naughty kid. He said that he is not interested in singing.
      Anyway, I think SM did well and equally with EXO. I mean they are trying to make all people in this group popular. If you see in all variety show, Lay can shine well and you can see that Kai respect him a lot. Then, Xiumin had a lot of chances for being DJ and MC. Xiumin’s dance now improved a lot too. Maybe Sehun didn’t go to shows or radio because he has some difficulties in talking.
      Actually, I think SM did wll with SM. They gave all members many chances to shine. Then, it depends on themselves to take their chances or not.

    • vivos

      If you are referring to the music, then ask Sehun to be better.
      If he becomes better dancer than KAI or becomes better singer than Beakhyun, he will get as much facetime on stage like KAI and Beakhyun.
      Or just relax and wait a little. When the group gets famous. SM make different members to be the center on stage so at some point sehun will get the center. SM, compared to other entertainment companies, gives fair amount of part to everyone. Even though they have center, it’s not as much as others.

      About the looks. EXO are all good looking. You do know SM never allows the beginning center to be not good looking ones. In case of KAI, he got the looks and he got the dance skills that is one of a kind. We can see how rare that is by SM going against their tradition and really put a focus on him on stage. Do think anyone else could pull off like he did? Especially MAMA. I don’t think you can name anyone for the job he did.

  • jihan

    lol kai is the main dancer and has the screen presence to pull off a trailer on his own which some members lacked,so sm used kai for support for other idols filling screen .and chen ,luhan r meant for chinese market sm dont gain much by promoting them much like exo k which they prefer to make more popular among k pop fans n not c-pop

  • vannzbill

    I think Kai has the charisma that other members on stage. And his looks is quite different with sexy tanned skin and considered as tall body. I got it why SM always puts him in the center. so don’t hate him.

  • Guest

    i can’t say no more this is how i felt back them aand this is how i still feel ‘m a hater but i just can’t be a fan of kai i don’t know if my feelings will change or maybe not but i’ll just shut up and keep it inside so that i won’t hurt the other fans knowing that they will be all hating and so disgusted with me so i’ll just sit and cheer and support them

  • amel cherkaoui

    i can’t say no more this is how i felt back them and this is how i still feel i’m not a hater but i just can’t be a fan of kai i don’t know if my feelings will change or maybe not but i’ll just shut up and keep it inside so that i won’t hurt the other fans knowing that they will be all hating and so disgusted with me so i’ll just sit and cheer and support them

  • Princess

    Ummm, Chen is not Chinese.

  • ahpplesoo

    Just wanna ask, are they discriminating the other nationality?

  • Cheska Fuentebella

    SEEING ALL THESE HATE COMMENTS ABOUT KAI AND ALL I CAN SAY NOW IS… “IN YOUR FACE!’ HAHAHA EXO IS VERY POPULAR NOW THANKS TO SM’s STRATEGY OF MAKING KAI THE FACE OF THE GROUP… A LOT OF EXO FANS BECAME EXO FANS BECAUSE OF KAI IN THE FIRST PLACE.. AND AS THEY KNEW OF THE OTHER MEMBERS, THEY GREW TO LIKE THEM MORE AND MORE.. SM DID IT ON PURPOSE TO INCREASE EXCITEMENT AND THE MYSTERY OF OTHER MEMBERS ABILITY.. IN YOUR EFFIN FACE HATERS!!!!!!!!! HAHA

  • cupz

    it’s about 2yrs ago lol but just wanna say, this is what SM wanted. so that u all could be so curious about other members of exo and u would end up watching them. I guess so.

  • vivos

    23 teasers. That’s by far the most promotion done by SM. Even if you take out teasers that featured KAI, each EXO got so much more promotion than any other senior artist in the field.

    It’s wrong to say KAI took away other members coverage. He earned and added more teasers.

    More importantly, what was the purpose of those teasers? Take a look at them and think! Some of them are to explain their “exoplanet universe; meeting under the eclipse, jumping on the roof etc. It’s not introducing you the actual member, it’s telling you the character in that universe setting only. For this type of teasers everyone got about the same coverage. The others are visualizing EXO’s music by body movements; that is dancing and martial arts. For martial arts, TAO got them. For dancing KAI, SEHUN, LAY and LUHAN got the job. KAI 7 solo dance teasers, SEHUN and LAY got 1 of each solo teasers, all of combination of 2 out of 4 got duet teasers. Is this unfair? No, it’s actually being fair. KAI is the best dancer, and if choose top 3, you would add lay and sehun. Top 4, then luhan included. It really would be disgracing the talent if you choose 2nd, 3rd and 4th best over THE best. Honestly, just admit it. When it comes to dancing, he is on another level. Should I point out? With so much coreo to handle, KAI’d had limited time to focus on each one. Yet, he does it to perfection and I cannot name any other member who could do as par. Just looking at every duet teasers. Kai is yet better than those who had less coreo to handle.

    This is profession, not some kind of no child should left behind campaign. Maybe in the training days would they have received same lessons. But as they really come out to the pro field, their ability is to measure. In every song, those with better vocal ability get most of the lines, in the performance stage, dancers receive more part. It’s the way it should be and it is. At least, EXO are all good looking that if they excel in any field you’ll get spotlight when it comes to that field. (In case of Yesung who is the main vocal of SJ, he didn’t get any air time because he was to stand at the back. So was Eunhyuk or Shindong until they got solo dance part later one. But EXO was not like that from the start. If you can sing better then your air time is promised. If you can dance better then so are you.)

  • jhwan3972

    Kai’s a really great dancer..wow. I’m not a big fan of SME dancers, especially since people say Yunho, Eunhyuk, and Taemin are so good when I never thought they were great to be honest. But Kai is amazing really and he works really hard too.