Welcome back to another instalment of For Your Viewing Pleasure, where we take time out of the week to curate a set of photos from the K-pop landscape.

With each pictorial they release, Korean stars reintroduce themselves to the world. So while extravagant and fantastical photo concepts are eye-catching, sometimes all you need is a simple portrait to pull a viewer in. IU and the jewelry brand J.ESTINA go for a bright and casually flawless theme, allowing the star to show off her short hair and her youthfulness. Ateez‘s Yeosang, on the other hand, leans into his handsomeness but with a bad boy edge. The strong shadows, bold sunglasses, and an arm slung effortlessly behind his head solidify this image and its message.

(Images via Harper’s Bazaar, GQ, W Korea, Vogue, J.ESTINA, Cosmopolitan, and MEN Noblesse.)