A few months after their last Japanese music video, Infinite has returned with yet another one, this time a remake of their old single, “She’s Back.” Compared to most Korean-turned-Japanese songs, “She’s Back” isn’t too bad, and their Japanese is understandable and doesn’t sound rush or jumbled. In contrast to most of their other MVs, this video had no dancing, instead showing the boys in a relaxed and happy setting, playing at the beach.
Opening with a bright blue sky and the boys piled into a white truck, the lively, summery atmosphere continues throughout the video as the boys jovially sing in a grassy field and go biking, swimming, and surfing. There is no message to be told or lesson to be learned from this PV; it’s entire purpose is to provide plenty of cuteness and fan service for Inspirits everywhere while also focusing on the boys’ charming qualities, like their flawless faces and Dongwoo’s never ending cuteness. Fan service comes in the form of Hoya swimming, wet clothing, and the boys interacting cutely, Sunggyu mussing up Sungjong’s hair, Myungsoo and Sungyeol playing with a toy helicopter.Performance-wise, the boys did fine. Their interactions and acting didn’t feel contrived at all, and the entire PV had a very natural feel to it.
The cinematography was beautiful. Clean and sharp, the video also made great use of focusing in and out on the members, causing them to go from blurry to clear. This effectively gave the PV a more dream-like feel. Aside from that, the PV had many cute little touches to it, such as “She’s back” and “Infinite” written on the boy’s hands at the end, and Dongwoo doodling on his surf board. The setting was also gorgeous. The PV played into the season by creating a summery atmosphere of the boys playing at the beach and having fun, doing things people would normally be associated with doing during July.
Compared to the older Korean version of “She’s Back,” the camera work is much more clean. The Korean version was a bit too shaky, with more up-close shots on the boys playing football on the beach, and the setting was much brighter. The MVs are primarily the same, both involving pools and beaches and messing around, but the Japanese version is far more gorgeous and, if possible, cute. Not only that, but the styling, hair and clothing-wise, is better in the Japanese PV. The boys wear loose white clothing, sort of typical of soft MVs, but effective in emphasizing the casual atmosphere. The Korean version had brighter clothing, largely consisting of colorful jerseys and shorts. The clothing made the boys seem more like teenage boys in the Korean version, which they were, for the most part. The Japanese version’s style choices are more muted and mature, showing the boys as young adults rather than rowdy teenagers.
Beautiful and sweet, Infinite’s “She’s Back” PV may not have any emotional depth but it does a good job at entertaining. Though not fast-paced or possessing any choreography, the slow, smile-inducing PV doesn’t bore you at all. For its beauty and simplicity, this PV gets a 4/5.
(Woollim Entertainment)
