• Joseph O’Sullivan

    you take yourself and this song farrr too seriously.

    • Risa Sinn

      And you’re taking the song and it’s pathetic message way too lightly.

      • hapacalgirl

        Its a mindless kpop song, its not supposed political or taken seriously. It is meant to be fun, catchy, and pop and that is exactly what it is. If you want a serious political message, you don’t go to managed to a T kpop group.

      • Josh Chinnery

        No offence, but if you want a politically charged message through pop music, you should be looking at Sunny Hill or the Brown Eyed Girls. Not Girl’s Day. When I heard the title and saw the concept photos, I knew this song was not going to be *all* about female empowerment. Anyone who thought otherwise really needs to get a reality check.

        And there are more damaging songs out there like Dal Shabet’s “Be Ambitious”. Where was the negative review about that? The lyrics are saying that they want men to think less of their girlfriends and to be more forceful -_-

        • Risa Sinn

          I’m actually a fan of both SunnyHill and BEG, and like you said, I wasn’t really expecting G’sD to pull off the wittiness of ‘When is the White Horse Coming?’ or the boldness of ‘Sixth Sense.’ I would argue that ‘Be Ambitious’ wasn’t actually worse, but I guess it’s all a matter of perspective. Both songs are equally embarrassing.
          What pisses me off so much about ‘Female President’ is that they took such a revolutionary event, turned it into a powerful title to market the song, and gave us the EXACT opposite of what it promised. I wouldn’t even bitch if they at least tried and fell flat on their faces (tbh I’m not particularly pissed about the lyrics like the writer was because my expectation weren’t that high.) But when I saw that girl dancing in a suit that obviously looks like she has no clothes on and the camera purposely zooming in on the girl’s asses when they bend over, all in attempt to tell us how ’empowering’ the song is meant to be in the name of a powerful political event, that’s where my limit breaks and anger rises. Other girls sold sex before, but at least they honestly labeled it off as a sexy-concept.
          While I understand that it was all a marketing strategy, in my eyes G’sD’s management pretty much belittled and laughed at Korea’s first Female President, just further emphasizing just how sexist S Korea can be. They not only used the event to sell sex, they used it to sell sex in an overly open, vulgar way that just reek of women objectification. Keep in mind that this is all just my opinion. Not yours.

      • ShootAnonymous

        Pop music, and variety shows and comedic sitcoms, are like instant noodles. You don’t go looking for nutritional content in instant noodles, you just don’t. Sure there are purported “healthy” instant noodles out there, but the additional nutritional content is a bonus, not a requirement. Are you seriously going to criticize a cup of instant noodles for being unhealthy? Like seriously.

        In the same vein, pop music is generally inane. If it has a supposedly ‘deep’ meaning, more power to them! But Girl’s Day has never marketed itself as being deep or thoughtful, so why are you expecting so much?

        Instant noodles. Eat and then forget about it. Pop music. Listen and then forget about it.

        • http://www.facebook.com/lucaswoodstock Lucas Oliveira Dantas

          your instant noodles metaphor is pitch PERFECT!

          i have nothing else to add on the stupid arguments this article proposes.

        • Sylarah

          Your metaphor depends on a very narrow definition of pop music and it’s functions, as well as people’s experiences of music.

          Not everyone considers pop music to be “generally inane”, something to be forgotten, or something we shouldn’t demand better from. They CAN make great, fun, catchy, silly pop music with some depth and/or emotional intensity, so why shouldn’t we demand that?

  • danahz

    I agree. What I am afraid of is that this image currently is selling well and Girl’s Day is just one of the groups hopping onto this bandwagon.

  • ok

    I’m trying to understand how a woman who was compared to Sarah Palin in terms of her politics and how she speaks (misusing terminology during debates) could in any way initiate gender equality? The lyrics to this song have nothing to do with her, so I’m confused by it but PGH isn’t in any way progressive for women just because she’s a woman

  • Daryl Stephenson

    I read this site daily and there are genuinely a lot of well written, well thought out articles with real passion for their subject matter. But you guys really need to chill out sometimes.

    Yeah, this song title had the potential to really make a point, but it’s just a pop song. A Girl’s Day song, at that. These songs are just supposed to be exactly what they are – mindless pop music that requires zero thought to enjoy.

    If you want something to help you wake up in the morning you drink coffee, not beer. If you want a revolution, you listen to Rage Against The Machine, not Girl’s Day. You’re looking for something that just isn’t going to be there and its getting in the way of the fact that this is just a fun, catchy song – and thats okay because that’s all its meant to be.

    • hapacalgirl

      I wish I could add to this but you pretty my explained my exact issue with this article. If this wasn’t a kpop girl group , or a kpop idol group that is managed to a T by companies for that matter, than I would understand why the writer felt to write what she did. But this is kpop fluff and meant to be kpop fluff so on that point it served it’s purpose.

      • mangochic

        I honestly don’t get this logic, so because idol groups are managed to a T by companies, one should not have high expectations. They should just be grateful for what they get and just be content?

    • danahz

      But media affects people and pop culture as well. Kpop is for the masses and that includes children. Imagine trying to stand up for equality while everyone around is listening and digesting music that states that women’s job are only to please men.
      According to the material released lately by female artists that are admired and loved in Korea, it doesn’t really make a difference if it is a female president in charge of South Korea. The masses buy into this pop culture message and no matter what we say about pop culture being only for entertainment, it’s not.

    • Sylarah

      I really don’t like it when people use the “It’s just a pop song” excuse in discussions about music. By saying that it’s “just” a pop song, you are insinuating that pop is not only something less that other types of music, but that pop is stagnant and incapable of improving, and that we SHOULDN’T demand more or better from it.

      Fun, catchy, gimmicky and lighthearted pop music is great, and shouldn’t be condemned just because it lacks “depth”. But on the other hand, that doesn’t mean pop music should get a free pass when discussing more serious issues.

      • Gaya_SB

        Nor should they be cheapening said serious issues.

        I’m all for Girl’s Day and Dream Tea entertainment putting out whatever sexy concept and music they like, but the least they could do is not trivialise what is, regardless of one’s feelings on the current president of the ROK and her governance, a landmark achievement.

  • gb

    your understanding of feminism, especially as related to the music industry, is so incredibly warped, and this article is just as harmful to the cause of women as you claim this music video is. it just highlights the double standard that exists in kpop fandom and ESPECIALLY on seoulbeats.

    you know what? i want equal pay and abortion rights and harsher legislation for violence against women and equal rights under the law for women. i want all of those things and more.

    but i also want a society where four beautiful young girls can dress however they want to and dance however they want to and they aren’t seen as an ‘affront to feminism’. TRUE feminism doesn’t seek to bash femininity in favor of more reserved (coded: masculine) traits. true feminism doesn’t trash women who are sexually liberated and play into patriarchal standards of virginal ideals. guess what? it IS important that girls feel empowered to kiss their boyfriends first. it IS important that girls realize that they have power over their own bodies, and that they, and only they, control their sexual lives. these are lessons that, when applied and internalized, only serve to empower women further – to understand what consent is, to fight against violence against women, to fight for equal pay, to fight for control of their reproductive rights. if you don’t see the connection, then you aren’t looking hard enough.

    • Josh Chinnery


    • mangochic

      The writer isn’t against feminism, she just thinks the song should have been about breaking the glass ceiling and addressing social issues since its entitled ‘Female President.’ It looks like a copious.

    • Pundit38

      I’m agree with you, besides I think the tittle “female president” is a metaphor of empowerment and not meant to be political

    • find_nothing_here

      Except this video does nothing to suggest that a women can be both feminine and empowered. The video seriously clashed with the lyrics. If it’s so empowering, why is it still the masculine figure that is controlling the relationship?

      And why do I think this song was obviously written by men?

  • MangoMagic

    It’s KPOP. Not KPolitical Correctness. The song was never meant to be about female empowerment. Was anyone really expecting it to be? No offense to them, but it’s a fluff song. Yura nearly baring her ass half way through the video and Hyeri’s forced cuteness are pretty big indicators that this is not a serious song–despite the title. Girl’s Day is just another idol girl group struggling to claw their way up the totem pole of success, which means they’ll sing and dance about just about anything to get people’s attention.

    If the newest trend became being politically aware and/or being a responsible citizen, I’d bet you every penny I own that every idol group will immediately jump ship and start cawing at the top of their lungs about voting and political activism–anything to make a buck and stay in the game.

    This “female empowerment” schtick is just another idol concept.

    The article offers a thoughtful and engaging perspective on the song that, as some have already mentioned, is laying it on just a wee too thick for a KPOP song. And while I cannot agree with the article, I enjoyed reading it and appreciate it for what it was: the writer’s opinion.

  • Josh Chinnery

    I think you’re making this song out to be something that it clearly was never meant to be. Upon looking at the teasers, you’ll see that this is Girl’s Day just following up on their sexy concept. And I think this song is leagues ahead of Dal Shabet’s “Be Ambitious”. I kind of liked that one at first, but then I read the lyrics and they made me a little uneasy; they’re basically telling boys to think less with their brain (aka respecting them) and to think more with their genitals. Anybody written a heated editorial/review about that one? Nope -_-

    • Noona

      MTE. It’s a shame that people are reacting better to the atrocity of the lyrics of “Be ambitious” than to “Female President”. I was seriously expecting a SB article.
      Thanks God at least Asian Junkie wrote about it.

      • Josh Chinnery

        Asian Junkie is actually where common sense showed up and slapped me silly for liking “Be Ambitious”. I know that a song titled “Female President” will have people buzzing about the content of the song, but people really do need to realize that this is pop music; anytime you find political messages in a pop song, it’s because said person/company is capitalizing on a trend.

        • Noona

          Specially idol’s music. They always play it safe and stay away from controversial topics (politics, sexism, war, homosexuality, abortion, racism, rape, eating disorders etc.). And yes, I would like hearing them adressing common social problems but let’s get real, it’s highly unlikely to happen.

          Not that I disagree with the article, but the author was really expecting too much from Girl’s Day. Specially if she has ever checked any of their past singles.

          • Josh Chinnery

            Can you imagine an idol song about homosexuality? Not a song with homoerotic overtones (we have enough of those *glares holes into SuJu’s face*), but a song that full on acknowledges it? Good God, that would cause one heck of a scandal >_> I already know that GLAM did one about liking who you please (and after me fighting it for a few months, it had taken over my mind the same time “I Like That” did), and they got enough crap for it; I can’t imagine a well known idol group talking about it and saying that it’s a good thing.

          • http://www.facebook.com/lucaswoodstock Lucas Oliveira Dantas

            and that will NEVER happen!

            k-pop is a product from a capitalist system and it will contribute to keep things quietly as they are: conservatorship.

            so like you said on you original comment, until those social issues you mentioned become a trend to be capitalized they will never be OPENLY showed on k-pop products.

          • Josh Chinnery

            Exactly. And I’m a-ok with that. I listen to pop music (K-pop in particular), because it’s rarely supposed to be taken seriously.

        • http://www.facebook.com/lucaswoodstock Lucas Oliveira Dantas

          “anytime you find political messages in a pop song, it’s because said person/company is capitalizing on a trend.”

          OMG YES!

          now here, i stopped reading asian junkie as well because they’re just as delusional as seoulbeats on overthinking k-pop and they never do the exact thing you wrote that i quoted.

          • Josh Chinnery

            Asian Junkie is no better or worst than SeoulBeats, imo; Asian Junkie’s writers just have more a trolling side, which I can appreciate every once in a while.

            Also, do remember we all have moments of overthinking K-Pop. It’s the reason why sites like this and Asian Junkie thrive so easily :3

        • mangochic

          But for a trend to start, someone has to be a pioneer.

          • Josh Chinnery

            I agree, but I don’t think Girl’s Day or Dream Tea Entertainment have the power to really start that trend. It’d have to be someone from the big three, and they’d have to be dedicated to that message. And I mean *really* dedicated.

  • Lili Little

    Why is it that abortion is seen as a right for women and that allowing it is seen as progressive? There’s nothing progressive about taking life. There should be more of a focus on educating people so that they can avoid unwanted pregnancy while still being aware that no birth control is 100% effective and that pregnancy is always a possibility. The choices are made before you get pregnant and except for a few circumstances (such as the mother’s life being at risk) people need to accept the consequence. If more effort were put into promoting that as well as other issues such as equal pay for men and women, I think we could call that progress. We can both agree that this song does not contribute to women’s empowerment though, so we’ve got that in common.

    • jaefuma

      People also need to agree that what a woman does with her cluster of cells is her business. You have every right to think it’s terrible and “taking a life,” but you shouldn’t feel right trying to force other women into your beliefs. A woman’s body and cells are hers to do with as she pleases.

  • Lianna

    EXO doing the butt dance is just precious

  • El

    Sigh, I guess the song’s title makes one expect them singing about something a little more idunno ..progressive? than who can kiss who first and so on.
    If it had had a more generic title I don’t think anyone would’ve taken issue with it. As it is, it’s kind of a let down.

    • ok

      Again, I ask why you and Dana would think that having this title or an actual female president in any way would mean “progressive”? PGH isn’t a progressive woman by any means (can we highlight the CONSERVATIVE in her party name) and this song is exactly the same way. We’re not looking at a Hilary Clinton type of situation here. If GD had an actually progressive female president, whoever wrote their lyrics (probably a man) would have more palpable reasons why women can take steps forward with their head of office. Until I hear about PGH doing something that has helped women at large this song is just as stagnant as their president. Iirc PGH is part of the party that helped BAN abortion, so being a woman means absolutely nothing for gender quality if she doesn’t aim to actually help women and people with uteruses get safe abortions, change sexual violence laws, equal pay, etc. There are plenty of women who would like to get ahead but still kick the stepping stones from under other women if they don’t share the same ideals.

      • El

        I actually very much agree with your comments on Park. And yeah, a female president does unfortunately not always equal a progressive stance on women’s rights. -.-

        When I saw the songs title, however, I wasn’t thinking that the female president in the title necessarily referred to Park (though yeah, thinking back it’s kind of obvious) and pictured an empowerment message more in the style of “I don’t need a man” by miss A. Something about being in a leader position, about taking control and being assertive and not having your life revolve around a man and relationship… I think I just misunderstood the concept and pictured them in suits singing about how they were about to take office (lol) and when it turned out to be the typical schlock I felt kinda disappointed with the song. Such is life I guess.

        • http://www.facebook.com/lucaswoodstock Lucas Oliveira Dantas

          but wait a minute, miss a’s “i don’t need a man” might be a step forward towards women empowerment in society, but it’s based only on material matters and social status by consumerist status – something like “i don’t need a man to buy me things because i earn my money.”

          and, based on the info about gender inequality of social status and even wage written on this text, even miss a’s song is totally unrealistic, and actually offensive to assume that a woman’s just independent because she can buy things on her own.

          just like the song this concept homages [destiny’s child’s independent women part i] it is sooooo 20th century! and after the great crisis the world economy is suffering it is simply a fantasy that by all means should actually be taken seriously or as a social example.

  • ShootAnonymous

    Since when did kpop become srs bzns?

  • katchi

    People need to understand that while this song was being produced, it was never meant to have a strong feminist meaning. While girls day were releasing their teasers for female president, their agency gave out a statment that this song originally had several potential song titles which included “You go first” along with “female president”. So that pretty much sums it up. Just because this is the title of the song, it doesnt mean you have to interpret it in such a political way. Girls day are just a pop group, their not politicians and female president has just been used metaphorically.

  • SJ

    Sunny Hill’s Is The White Horse Coming? was pretty darn awesome in the sense of women empowerment!

  • TrickedOut

    I am so fed up with people saying SB or other people of the like ‘overthink things’ ‘over-analyze’ or are ‘too-serious’ simply because they point out things that may lay below the surface for some (although this song in particular was a slap in the face). What the hell is wrong with society? Is this generation really brain-dead and brain-less? …sigh… I know I am coming on strong here, and will probably flooded with people disagreeing with me. But Hello???? like seriously, why should we excusers a pop song because it’s a pop song? How is it empowering for women to center their whole lives around the actions of men? Why should Girl’s Day not be held responsible for their actions when they know full well the message they are sending to little girls out there? I really don’t get it. This is blatant, and rhetorical questions, that we should all be able to answer the same. People saying that fan girls who over criticize girl groups for their sexy concepts but not guy groups are being sexist and feeding into a double standard are mostly wrong. You can’t look at sexual objectification outside of the context of gender inequality. Oppression is the big picture, and objectification is a only a piece of the puzzle. Inversely, male objectification doesn’t cater to their oppression. To some extent, it even feeds to their celebration and prioritization. There is nothing wrong with female expression of sexuality, however the public must learn to differentiate between true female expression and male-orchestrated or oriented female expression of sexuality (going back to the debate between HyunA’s Ice Cream and GaIn’s Bloom MV). But I digress. The real issue with Girl’s Day video is in the mismatch of the title and the MV. Why should there be a connection between female presidency and scantly clad girls shaking their ass in front of a camera? It’s ridiculous. ….My rant is now done, I’m ready to be lynched. :-)

    • mangochic

      *standing ovation* I don’t get it either. If they don’t want to be more demanding of a groups music and wanting them to be better (which would ultimate benefit the group) that’s their problem. If they are already content with what’s being put out why should they be so up in arms when there is a segment of the groups fanbase who want them to do better?

    • Jon

      I agree with a lot of what you’re saying, but of course, there are things I disagree with :P

      Yes, pop songs CAN send positive messages. But more often than not, they don’t, and people don’t care. People will buy music and see concerts because at the end of the day, the song is an item fed to consumers. Girl’s Day can’t even be held responsible for the message of their song because they likely have very little to do with its production, if anything at all. The pop music industry is a business, the Girl’s Day members get a song, are taught a dance, and then perform it. The oppas out there aren’t all gentlemen and tough guys; the unnies aren’t all sluts and sweethearts. What would really be dumb would be if people believed that idols’ personalities in music videos and variety shows are 100% genuine. So what, you see a girl perform a sexy concept without being slutty, so by default she’s classy or empowering?

      It may be sad, but I don’t foresee powerful messages totally overtaking charts in the future. Instead of blaming the performers, who are really more like puppets, as much as we’d like to believe otherwise, we need to teach people to take things with a grain of salt. Blaming the industries and insiders won’t get you anywhere. Do you see the sexy concepts disappearing any time soon? Because we can’t easily change the system, we should at least learn to tailor our opinions carefully.

      But I digress as well. I’m pretty sure the only thing that prompted this author’s rant was the title of the song. Though I’d say you’re jumping the gun a bit by asking why there should be a connection between female presidency and scantily-clad girls; the female president part is mentioned in the song to show that women have come so far as to being elected president but heaven forbid they make the first move when it comes to romance. I think at face value, the song is actually not bad. Someone probably sat down and wrote it in an hour anyway.

      Also, there are WAY worse people that fans could be emulating than Girl’s Day (or any kpop idols, really) :P

      Sorry for the long post. This turned out to be less addressed to you and moreso to the overarching conflict at hand.

  • Sassychan808

    I don’t like this song or their sexy concept in general. But since I’m not a male kpop fan, my guess is they aren’t dancing around to appeal to me.

  • http://www.facebook.com/lucaswoodstock Lucas Oliveira Dantas

    OMFG! everytime i fail my will power to never read so-called social analysis on seoulbeats i get even more mad at myself. seriously!

    some commenter asked what is wrong with society. looking for seriousness – just to mention this case – where it should and will never exist is what is wrong!

    you people NEED to stop believing in unicorns! STOP trying to find social responsability on products made by such hungry-for-money INDUSTRY!

    nowadays only 13-yr-old people BELIEVE on messages by popstars and their work. this is not the 60’s or the 70’s anymore; or to be optimistic these k-pop girls ARE NOT MADONNA!

    actually none of the current popstars are! or do you really believe beyoncé saying that girls run the world with lucious legs and all those sexy faces and move is female empowerment?


    as supposed cultural analysers seoulbeats should read and study more the frankfurt school’s social theories on culture and cultural industry. it’s basic knowledge that this same industry, based on capitalist practices, cooptates the social movements and transform them on products to be sold and consumed without reflection and questioning.

    it’s one thing to criticize these products as part of this sick system based on making money on anything and keeping society tamed. now to EXPECT that a genuine product of this system should question that logic is simply stupid!

    it’s like believing that the spice girls were real feminists! HAHAHA

    and for the average k-pop to think of that can be taken as naive. but for supposed cultural writers and analysers that’s utterly dumb and it makes me sick to my stomach that i wasted my time on this.

    • mangochic

      So I guess what you are saying is to NEVER have high expectations, ok gotcha! If you do you are dumb. Just go with the flow.

      • http://www.facebook.com/lucaswoodstock Lucas Oliveira Dantas

        OMG! can you both up here read? i never said that you shouldn’t gave expectations towards pop music.

        i said that you should KNOW WHAT TO expect from each thing. if verbal jint who is an outstanding korean rapper, musician and lyricist had released a song like “female president”, THAT would be a disappointment!

        now this is girl’s day! their intention was never to make social comentary on anything! like a commenter here bellow wrote they come from an industry that takes social trends and capitalize.

        my high expectations for girl’s day new song was great sexiness, a fun dance song and genius and imitable choreography. from that point of view this is almost a 5 stars release!

    • Chocho268

      I understand where you’re coming from but you’re forgetting the fact that the products of the so called money-hungry industry are only a reflection of people’s tastes. Sex sells, but who buys it?

      If (the majority of) people would actually care about pop music having some substance, if people had expectations, if people wouldn’t place substance over style and looks, then 95% of the kpop we see today wouldn’t exist.

      So, in a way, to expect music not to be limited to basic tunes and colorful MV’s where girls are shaking their asses just may not be that dumb, right?

      • http://www.facebook.com/lucaswoodstock Lucas Oliveira Dantas

        well if the products are ONLY reflection of what people like and want, the problem here is not girl’s day lack of political consciousness but well, the public! so what’s the point of this whole article?

        can mainstream pop music offer something else than sheer and mindless fun? yes! i believe it can. but don’t base your life around it because it’s mainly a bonus.

        and this preposterous article is hardly decent journalism let alone social and cultural commentary. but hey, it’s sunday and i have nothing better to do, so let’s go!

  • Alisa_Jd

    Ok. So when something racist (like.. i don’t know… t-ara’s MV with indians costumes) or domestic violence happens in kpop everyone freaks out like hell, because kpop doesn’t respect, but having influence on young minds they should. And when happens Girl’s Day MV everyone “kpop is not serious bisness”. Double standarts, no?

    And yes, when I looked on song’s title I waited for song with strong lyric and not video with girls dressed up like hookers while shaking up their asses.

    Sorry for maybe bad english.

  • jay-nics

    I don think they mean for “Female President” to represent a political leader . I think it’s meant for a woman to be fierce in anything she does. The girls look fierce in the MV with their dance moves and they sounded pretty fierce when they were singing. And haven’t most female acts strip behind a dark screen sometime in their career?? Britney Spears has done it and so has Christina aguilera and most of them do it on live national television. Yoona from you’re fav girl group striped behind a dark screen before during a performance of Santa Baby so I guess she isn’t original as well. I feel like you read into it to much especially for a song title. Just my opinion.

    I think the song as a whole had a great beat to it especially yura’s rap. As a non Korean I don’t understand what they’re saying so I’m drawn to songs that have a great beat and this one did it for me. I will say the wardrobe was a little off and so was minah’s and heyri’s “chemistry” but if those things disturb you just watch the dance version, it’s a lot more pg… Well pg 13 if you don’t like the amount of skin they are showing.

    • Alisa_Jd

      In my opinion dance behind dark screen – it’s not the problem. Black dresses (the one with stoks) and nude thing are. Dance behind screen just absolutly unoriginal and uncreative. Because, yeah, everyone did it.

  • XDWendyXP

    Very interesting article. I do agree that the MV was quite disappointing and didn’t convey any sense of a “female president.” Girl’s Day has yet to impress me. IMO they just seem to be another “cute” girl group.

  • Chelsea

    omg thank you. That is exactly what I was thinking too!

  • http://www.lilcipe.co.uk/ FrozenSone

    This article is once again, utter trash. Who takes K-Pop songs that literally? Look at how many silly titles and lyrics we’ve had in the past that don’t address anything about the topic of the song title, yet are still fun and exciting songs to listen to.

    Your dislike of Girl’s Day is just jumping out of the words at me and honestly, it’s hilariously stupid.

    • Sylarah

      Really? You think this article is utter trash? Why? Whether you agree with the author or not, she articulates clearly her reasons for being disappointed in the song.

      At no point does the author say that the song itself is unlistenable, that silly titles/lyrics make a song bad or that k-pop songs should be taken literally. She merely points out that Girl’s Day and their company could (and should) have handled the concept of female empowerment in a better way.

  • Hannah

    Honestly I didn’t allow myself to get too excited about the “female president” title. I found it very hard to believe that a group like Girl’s Day would all of the sudden turn 180 degrees and start empowering women. Girl’s Day is–and always will be– a group crafted for the male gaze.

  • destined2bebossy

    I don’t understand why people are trying to say “its just pop” or “come on, its girl’s day, don’t take it too seriously.”
    If pop music is just this non-substance genre that should not be taken seriously then i’m going to need it to not try to tell me what I as a woman have the right to do in society. If they are going to “try” to make some sort of statement to the public then they should fully be held to what they are saying and how they are going about it. I can see if this was just another fluff song about a breakup, but they are trying (in their own way) to send a message so damn straight the message they are trying to send and how they are going about it should be critiqued.
    Anyway, I completely agree with Dana. They seriously contradict themselves in the video. I don’t mind the lyrics personally but I can see how they had the potential to say more but bombed.

  • Jon

    There are a few things I take issue with in this article, though I see where you’re coming from.

    For one thing, nobody claimed this song would be revolutionary. To me, it seems like you saw the title and assumed it’d be full of social commentary. Do you know kpop? I hope you don’t take every song title literally. In reality, somebody probably wrote it in an hour or less then handed it over to the next step of the kpop assembly line.

    You write, “I’m sorry, is this supposed to be different from some of the other drivel that K-pop has fed us related to a woman’s place in a relationship?” Did anyone say it would be? Some words I saw describing it pre-release were “confident,” “sexy,” and “charismatic,” but maybe you saw other articles predating its release. You continue on to say, “Are we supposed to watch this and nod with approval, turning to our fellow ladies and saying, ‘Now, this is how you do it’?” …Does anyone react to kpop videos like this? Maybe it’s just me, but there are very few kpop videos that I think have profoundly affected the way I view my own gender.

    Finally, I think you contradict yourself a lot in this. You note the particularly striking gender inequality issues in South Korea, which I agree are totally problematic and real. It would be noble and great for kpop to tackle these issues, definitely, but to me, it sounds like a one way ticket to idol group hell on a bus full of netizens, ESPECIALLY for a lower-tier girl group. You can’t forget that kpop is a business, after all.

  • qwerty

    maybe this song wont spark so much debate if the girls wasn’t make to dress in so little cloth. They could easily pull this off wearing long pants and suit or something more covered up. Their expression during the performance definitely pull off the fierce and confident feel imo…

    • Gaya_SB

      I don’t think the problem was the clothing so much as the shallowness of the lyrics

      • qwerty

        not sure about you all but as a non-korean i don’t really care about the lyrics nor even bother to find out about them…