• kelliusmaximus

    “The live DVD of their Japanese tour sales totaled over 1 million yen, a figure which Oricon revealed was something not previously achieved by any other artist for DVD sales in the past.”

    Hmm? That’s dead wrong, plenty of DVD sales beat that. I can’t remember the article but I’m fairly sure they meant for that /quarter/ no other artist had achieved that.

    • http://twitter.com/M_Wys Michaela Wylie

      What I heard was TVXQ and AKB48 were the only groups with over a billion yen this year? o_O

  • kpopfan6

    I feel like Shinee is all over the place when they should be focusing on Korea the most. They’ve done well since debut and Lucifer was a hit. But after that album they kinda disappeared for almost 2 years. Then they finally come out with Sherlock (which was good but not as good as their previous stuff imo) but leave for Japan after just a few weeks of promotions. 

    I think Shinee’s doing too much by trying to reach Korea, Japan AND China. SM should really make a better marketing/career strategy for them.

    • muggle87

      tbh, i don’t blame them for focusing on japan a lot more. japan has one of the largest music market in the world. kpop groups can make a lot money in japan so until korea becomes a stronger music market then kpop groups will always go to japan.

  • http://profile.yahoo.com/PXJOWIYC26MDT52XS4YICM3X4E chua

    read your article, then I saw that SJ-KRY just released their teaser for their Japanese single (which is set to be released in Jan 2013!!??!!). That makes me wonder if SM is planning to send SJ-KRY down the same path as Shinee in 2013?

    • Salmonsushi

      Imo, it’s because KRY is more loved in Japan. Korea seem to have little interest in them, sadly :(

      • http://twitter.com/lillian23910 Sharon

        This is true, KRY did not do that well in Korea, even though international fans like them. In fact, none of their sub groups do that well, so it’s actually better if the sub groups promote outside Korea.

        • http://twitter.com/veria10 Veria

          To be fair though KRY is probably the only subgroup who SM seriously tried to market in Korea. M is obvioursly for China and I’ve always seen T and H to be merely side projects to keep Suju’s relevancy in Korea while M was over in China. I mean, neither T or H have released anything new in years (minus Tok Tok Tok which was for their Super Show 3) and the members of both those groups are also the older half of Suju who’ll be going into the army soon if they aren’t already. However like it’s been said KRY sadly aren’t that popular in Korea so I think SM’s shipping them off to Japan because they’re crazy popular over there compared to their homeland.

          • http://profile.yahoo.com/R5BKARJWK7NNOXYOIUSP76YJW4 Aj

            The Japanese love KRY I dont know maybe necause they sing ballads.I think Yesung is the most popular there. I’m glad they are doing well in Japan lately, since Yesung’s going to be in the army next year.

  • Streby

    They are going to become irrelevant in Korea if they don’t show up from time to time, the industry has such an influx of groups and it is easy to be replaced, even if you’re SM’s pet project.

     I understand what SM’s rationale is with them, to promote them in other countries which can be a larger source of revenue (because of Japan’s currency), but the reason they are able to achieve any success in Japan is because of their initial Korean material (some can argue but I think it is fundamentally this). 

    • http://profile.yahoo.com/YQ53WK5K4DPXQ5DIBKDELB6WPE Camille

      THIS. I commend them for focusing on Japan more than other groups, but there are a lot of good new groups out there that they can lose fans to. When SNSD debuted in Japan, they made sure to still have Korean promotions in 2010 and 2011, while SHINee spent 2011 away from Korea, focusing on their Japanese debut. Commendable because they did produce better results than most idol groups debuting in Japan, but they need to be visible in Korea. They need to stay at least half a year in Korea. Do full 3-month promotions even, plus lots of variety show appearances.

      It was JYP’s mistake to have Wonder Girls gone for so long, something SM was quick to learn to avoid for SNSD. It’s time SM apply it to SHINee, too. They’re not stable enough to be gone for long periods of time like DBSK can.

      • Streby

        JYP must be cutting himself in his bathroom thinking of all the lost opportunities with the Wonder Girls; poor guy. 

        • ahnobitok gonkla

           LMAO. I was thinking the same thing. Hahahahahaha

        • Haibara Christie

          The Wonder Girls are actually releasing quality stuff, but are being entirely unrecognized. Sad. JYP really shot himself in the foot with that one.  

          • Streby

            ‘Like This’  was so refreshing and fun and it really didn’t get the recognition it deserved, ‘Like Money’, and ‘The DJ is mine’ on the other hand….

          • Haibara Christie

            I was referring to their Korean releases, not their English ones, which were kind of an atrocity.  Then again, I wasn’t much of a fan of “Be My Baby,” but I can’t argue against the quality of “Wonder World” and “Wonder Party” albums.

        • Anon

          I actually wonder if it’s just the way he manages things, maybe I’m wrong but it seems like he spends extended periods of time concentrating on one or two of his groups, then ships them off to another country or puts them on the backburner while he focuses on another group.  I mean 2pm hasn’t been back in like a year and at first it seemed like he was focusing on miss A and then his new debut groups (sidenote: when is jj project going to make a comeback).  However, I’m relatively new to kpop so maybe I’m just mistaken about this.

          • Streby

            I don’t really know about his managing methods because I don’t really know him in real life but he sure is messing up big time. 2PM, one of my favourite boy groups is completely losing relevancy because of his mismanagement of these boys.

            I understand that there must be some refractory period for Nickhun to repent for his DUI (look at the disaster ‘Sexy Love’ turned out to be for T-ARA), but they have gone completely incognito in their own country, I dont care if they release solo tracks for their concert, I want a proper comeback!

            I love Miss A, but as lyrically inspiring as ‘I don’t need a man’ was, it failed to really catch on with the tune, but still, I like that he keeps making them new music. I want JJ project to comeback too but 2PM first!

            Other countries provide more income and are alluring but if you dont have a strong fan base at home, it really cant promise you lasting results abroad (with the exception of a few groups). 

    • find_nothing_here

      From what I’ve seen, a lot of the problem was that EMI (and to a smaller extent SM) wasn’t really promoting the right way in Japan.  They kept releasing Japanese remakes, while not attempting to actually promote SHINee on variety shows etc, and didn’t really concentrate on them learning Japanese.

      I don’t really think going to Japan puts their relevance in Korea in danger, as long as it’s handled the right way.  (Sherlock did great; especially digitally, which is unusual.)  The frustrating thing is when they disappear after their Korean promotions and SM ships them off to random concerts left and right which don’t do much to promote them and tire them out anyways.

      IMO, SM needs to block out their time so they concentrate on Japan or on Korea for a good amount of time.  It saves them all the flying back and forth (which besides making the artists tired, costs money), and allows the fans in both countries to feel spoiled for a while, followed by the building anticipation toward their next release.

      • Streby

        Going to Japan really puts a toll on these boys because SM simply cannot afford to keep them there forever and at the same time, they want to make money in Japan with these boys. They want returns but cannot afford to invest enough time and apparently good music for them either; ‘Kiss Kiss Kiss’and  bits of ‘The First’ was better than all these lousy singles they are releasing. And EMI sucks, they dont even put up proper music videos and they block anyone who tries to, which means they are just limiting their own income. 

        SM needs to decide if they want to risk their home fanbase for greater monetary gains in Japan or if they want to keep what they already have at home. Kpop in Japan has become like a little club, not even close to the general population listens to it, only a select niche crowd, (my friend there looks at them with disdain even), and no matter how large sales look there, they really aren’t too significant. But in any country, CFs and non-music material is what really brings the income so this isn’t such a good argument.

        Right now, they are neither here nor there, which is just tiring the boys and not really settling the issue at hand. Personally, I want them to spend some time in Korea, do some reality show like Yunhanam/ Hello Baby to remind people they exist and have a proper comeback, promote for 3 months and then they can go on a world tour/ promote in Timbuktu or any other locale they choose, etcetera. 
         

  • http://profile.yahoo.com/YQ53WK5K4DPXQ5DIBKDELB6WPE Camille

    It’s funny that SHINee’s even doing Japanese activities when I think SM’s original plan was China. Jonghyun was made to sing with Zhang Liyin before his debut. Minho was taught Mandarin, even listing it down as one of his specialties in his debut profile. Fast forward 3 years after debut and SHINee’s debuting in Japan like most of their SM sunbaes. I think they should just focus on Japan and Korea now, and leave China to EXO.

  • lokifairy

    It’s understandable because Korea isn’t profitable but Japan is. But SM should really promote them in China, Thailand etc. more because the fans especially the Chinese fans = which means more money for SHINee and SM but I also don’t want it because like I said the Chinese fans are CRAZY….

    • http://twitter.com/babycokes K-popping Dem Pills

      LOOL how are they crazy? I’m intrigued…

      • lokifairy

         …are you new to KPOP?

        • http://twitter.com/babycokes K-popping Dem Pills

          pretty much :(

    • idontknoe

      China has a piracy rate of 99.999999999999….%, and Thailand isn’t much better. The money they can obtain in China and Thailand are only concerts, digital sales, and advertisements.

    • idontknoe

      China has a piracy rate of 99.999999999999….%, and Thailand isn’t much better. The money they can obtain in China and Thailand are only concerts, digital sales, and advertisements.

      • lokifairy

         well with more fans they would also sell more concert tickets and advertisements ôo but they are doing ery well in Japan and they still can sell out concerts in China, so everything is ok

  • CJux

    “The live DVD of their Japanese tour sales totaled over 1 million yen, a figure which Oricon revealed was something not previously achieved by any other artist for DVD sales in the past.”

    Lol be careful with internet articles based on Korean news sources. I mean, Arashi made 10 billion yen with just 2 DVDs of their tour in 2011, so that info can’t be right.

    I really can’t find any good translated source on the internet, but what I think Oricon said was that AKB48 and DBSK were the only ones making more than 1 billion yen (not 1 million) in DVD sales for the third quarter of 2012, and that comparing those results with the same period of the previous year (third quarter of 2011) there was no one else that sold as high on DVDs.

    • http://twitter.com/M_Wys Michaela Wylie

      That’s what I heard about the DVD sales, although I think it was all of 2012, not just the third quarter.

      • CJux

        That doesn’t make sense either. Arashi released another Tour DVD on March this year, which sold +500k copies in the first week, so at the very least 2 billion yen was grossed from that. 

        Unless…they were just talking about Blu-ray Disc sales and not DVDs. Yeah, I’d wait for Oricon’s final chart at the end of the year before trusting ‘translated’ sources.

    • lokifairy

       I guess they mean for korean artist not domestic artist.

  • http://profile.yahoo.com/R5BKARJWK7NNOXYOIUSP76YJW4 Aj

    I only recently paid attention to Shinee, and I’m surprised that as talented as they are they’re not as I guess as popular as I’d expected them to be. SM should do something about these boys in Korea.Not complaining about them being marketed in Japan though because they are doing well.