Socio-Cultural
20120224_seoulbeats_dbsk_yunho

SM Global Audition NYC: The Road to K-pop Stardom

21

I feel like the title of the post could pass for the title for a Disney Channel special — which, in many ways, says a lot about this whole SM audition shindig already.

SM Entertainment is holding another round of global auditions this year, hitting up locations in Korea, China, Japan, Canada, and the United States. Auditions in North America kicked off last Saturday in New York City, and yours truly was there to see it.

You heard that correctly. I participated in the SM Entertainment 2012 Global Audition. No, you will not be seeing this on my resume. Ever.

But you do get this snazzy fanaccount of my experience, though.

 

According to the global audition website, auditionees were required to register via email at least one day before the actual audition. After registering, auditionees received an email with the audition location and an assigned audition time. Mine was at 1:30pm.

I arrived outside NYU’s Wasserman Center at around 12:45pm, a good 45 minutes before my assigned time. But lo and behold, a line that extended halfway down the block had already materialized. The audition was running late. And so we waited, watching and craning our necks in the hopes of seeing the revolving door to the building start to turn, indicating that the line was ten or fifteen people shorter, and that we were ten or fifteen people closer to getting out of the cold and into the door.

Yes, it was really that dramatic an affair.

There were two guys with SM staff badges hanging around their necks who were constantly running in and out of the building, trying to figure out if the judges were ready to take more people into the building. You would think that they would have walkie-talkies for this, but no — it seemed as if there were only a few English-speaking staff members at hand who were then delegated to run around and basically do anything in the audition process that involved speaking English. Which was just about everything. Hope they were paid enough for their jobs. Heh.

At around 3:15, about fifteen of us were let into the building and told to proceed to the second floor (as directed by the pink signs, in true SM tradition), where we would find a “registration” table. The table was manned by one very harried-looking young woman who thrusted forms at anyone within a five-foot radius of her. The forms really didn’t ask for much — name, age, ethnicity, height, weight, prior experience…as well as your school and grade. Admittedly, I was feeling pretty old as I sheepishly filled in the name of my university and year.

I guess it’s a little bit sad that the defining point of my audition was that I spent half the time reflecting on my old-ness…and the fact that I’m not even that old (old enough to be in college, but not old enough to be Taemin’s noona) made things all the more pathetic. Every other girl I saw still had braces. I was practically a senior citizen by comparison.

After returning the form, we were each given a numbered sticker to wear. The numbers divided the auditionees into two groups — an “A” group and a “B” group. There was no specific differentiation between the two groups; apparently, there were two audition rooms with two sets of judges, and splitting the auditionees into two groups was a way to make the audition process all the more efficient. Wouldn’t expect anything less from you, SM.

We were then ushered into a holding room that was filled — filled! – with about seventy or eighty other auditionees. The fact that this only constituted only a fraction of all the audition participants in New York kind of blew my mind, and despite the way that we were herded from location to location, I couldn’t help but be impressed with SM’s ability to accomodate so many people with such ease.

There was another guy standing at the front of the room, mic in hand, rambling off announcement after announcement like a human PA system. Take a seat if you have a number. Sing only thirty seconds of your song, and only the climax. When you are done, please leave immediately. Audition results will be disclosed via email, et cetera, et cetera, et cetera. The audition ran from 11am to about 7pm, and I would be surprised if this guy didn’t hate his life after spending eight hours repeating the same four sentences over and over again to an otherwise inattentive crowd. He should’ve collected tips.

The holding room was decked out in posters of every SM artist you could possibly imagine, and there was a projector set up that was playing SM music videos, presumably in chronological order — from “Hoot” to “Mr. Simple” to “Hot Summer” to…every single EXO teaser that SM has released to date. Ell-oh-flipping-ell.

Numbers were called up in groups of ten to fifteen, at which time we were ushered out of the holding room and into a lobby, where we were instructed to line up in number order in front of the audition room doors. Two groups of ten were called to line up at a time, which made sense once the doors to the audition room were opened. The first group of ten was called to line up against a wall in front of the judges, while the second group of ten sat in chairs by the side, waiting and watching.

As expected, the actual audition was fairly systematic and uneventful. There were two judges — both of whom seemed to only speak Korean — and one camera-guy-slash-English-translator. First, they called out all of the dance auditionees, put on thirty seconds of “Moves Like Jagger,” and told them to dance freestyle. After that, the dance auditionees left.

They went down the line, and each person was given approximately thirty seconds to sing a portion of their audition piece. Originally, the website said that each person would be allotted two minutes, but because of time restraints, the time allotment was shaved down to thirty seconds. However, it seemed that the judges were pretty lenient with timing — they only asked for the climax to be sung, and only cut people off if it was clear that the auditionee was planning on crooning through the entirety of their song.

All of the auditions were videotaped, to the point where we were explicitly told to look at the camera and not at the judges. It seemed to me that the judges weren’t really there to scrutinize over every audition, but rather pick out the auditions that were worth a second look via the video recording. They could’ve been a little more subtle about this, though; as each auditionee performed, the judges would skim over the auditionee’s registration form, and after the auditionee finished, the judge would put the form in either one of two piles — face down on a pile at the front of the table, or face up on a folder in front of her. You can probably guess which one was which.

After our group was finished, we were told to gather up our belongings and head out the door. And that was it. Unlike past auditions, there was no “rhythm test” or freestyle dance portion for the singers. Anti-climactic? Well, yes — if you were expecting a climax of any sort to begin with. It’s really hard for me to draw any conclusions based on this audition experience due to the fact that a) the actual audition lasted about five minutes; b) there was very little interaction between the auditionees and the staff; and c) this was the first K-pop audition I’ve ever attended.

What’s interesting to note is that most of the auditionees I encountered weren’t necessarily hardcore K-pop fans. The crowd at the audition was very different from, say, the crowd at a K-pop concert — and I found this to be somewhat expected. As mentioned in a previous article about SM’s global auditions published a few months back, the ideal audience of a K-pop audition is very different from the ideal audience of a K-pop concert, in that SM isn’t necessarily looking for fans as much as they are looking for future singing-and-dancing commodities. There was a decent amount of Korean-Americans, a handful of Asian-Americans of other ethnicities, and a surprisingly large chunk of Caucasians, African-Americans and Hispanics. Most auditionees sang Korean songs, regardless of their nationality.

And as for me? I sang “Listen” from Dreamgirls, mostly because I was too lazy to memorize Korean lyrics…and because it’s become my default song for any auditions that involve singing. And though my general knowledge of the audition process probably doesn’t exceed far beyond what I’ve disclosed above, feel free to ask any questions in the comments below.

I am also taking suggestions for fanclub names and balloon colors. Just so you know.

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  • http://twitter.com/jakefirey jake xerri

    I was there too!! They told me to arrive at 2:30 but I didn’t even get into the building until 4:00. I don’t think I was chosen (I have like no actual talent in singing. I went because I was really curious), but I didn’t notice the paper thing.The auditionees that the judge were interested in, though, were asked to stand in front of the camera, then turn to the side so the camera could get a profile shot, which again made it pretty obvious I think. There were many people, though, who seemed really intent on getting chosen. I think I saw one girl leave the place crying. I think there were actually a lot of older people, or at least people older than me, I think. I’m a senior in high school, but I’m only 16, which wasn’t terrible, until I began talking to the girl behind me and learned that she was only 13. I also noticed a lot of non-Asian auditionees, and by the time I got to the audition room, it was pretty clear that my judge wasn’t even interested in them.

    • Anonymous

      Because they weren´t Asian?

  • http://twitter.com/GabbyBoramii Gabriele Hong

    Haha, I like the display picture of this article with the fire and everything (I’m aware that it’s from KYHD), it just pops an image of hell and countless impossible, tarzan-like exercises SM would want you to complete in their auditions;D It must have been truly an experience, it’s Sm of all companies, you never know what they’re looking for, I don’t think it’s necessarily talent of all things. Anyway, haven’t the stories of DBSK and slave contracts frightened you the slightest? I mean, think about it, you could be chosen, you never know what they want, and then… Why would you go? Is your passion that big (didn’t seem like it from the article)? It’d be cool if you actually answered that. I was as actually surprised that one of SB writers entered, I always thought that you guys where especially critical of  k-pop and found the fact of idols being ‘puppet dolls’ of companies and some of it’s acts cringe worthy. Anyway it was a great read, really interesting, first time actually getting into an article like that from this site, even though i read frequently :) i guess it rang a bell with me.

    • Anonymous

      Well if I had the opportunity to audition for SM, I wouldn’t do it because it’s my dream to become a kpop idol, but just because it would be interesting to see for myself what the audition process is like. Plus being a SB writer, she probably wanted to be able to share that kind of experience.

      I agree that they’re probably not just looking for talent (although the ones chosen from the global auditions that I know of – Amber and henry-, chock full of talent) but what they’re going to “create” as a concept later on. Maybe they were looking for a beautiful tomboy!

    • Anonymous

      I was wondering about that as well… Do the K-pop fans that go to the audiences wonder about their future, if they were chosen? The extremely intense labor in exchange of ridiculously small salaries? Would they still call that a dream fulfilled?

      Though I think Patricia went there more out of curiosity/to enrich her experiences instead with the fully motivation and hopes of being chosen by SM, and as a result, she gave us a very interesting article indeed.

      However I’m also curious about what would be Patricia’s decision if she happened to be chosen…

    • kagero tanaka

      I completely agree with you this was a really interesting read. I appreciate this article because it’s obvious that the author isn’t a crazy-otaku like K-pop fangirl…who went to the auditions just to see her favorite bias but rather give a rational account of what a K-pop audition is like. 

      Thank you for writing and posting this article because I totally agree with Gabriele Hong, I don’t understand why so many non-Korean and non-Asian International K-pop fans are hell-bent on trying to become a K-pop idol. Let’s be real here, many if not all the people who actually make it pass the audition stage are going to be all Korean sprinkled with a few others who are Asian but not Korean who make pass the audition process. I’m sorry I’m not trying to damper anyone’s dream. But fans should understand that at the end of the day K-pop is still a business and they are going pick and choose people who are appealing to their target audience the Korean audience. Overseas Koreans those not born in Korea but parents were are automatically granted F4 visas so there is less legality issues with bringing over overseas Koreans. Whereas non-Korean people have to apply and get special types of visas which various according to their country etc…

      Then there is the language barrier that they have to overcome. Then there are the Korean netizens that can either make your life a living hell or love you these guys make or break your career as we have seen they have shattered some stellar careers. I cannot understand why someone would want to live under the constant scrutiny of netizens hell if I know. I would highly suggest that they actually go and visit Korea. Because I can tell you first hand that no amount of dramas, movies or K-pop songs can prepare you with effects of cultural shock. I experienced it and it lasted for awhile too. I was there for a year during my junior year in college. 

      Sorry for the rant but the point I’m trying to make is that it really doesn’t seem like the K-pop scene is ready to accept a non-Asian person into their music scene at this time. Just look at people like Pumashock she was recognized by Girl’s Generation and was on Star King and did a few cf’s but that was the extent of her venture into the K-pop world and yet she has the looks and charisma and talent and I believe speaks a decent amount of Korean and look where it has gotten her. 

      Just saying…someday hopefully in the future will get to see a non-Asian person dominating the K-pop scene.

      • http://twitter.com/denzelwynter アシュリ// 애쉴리 (Ashley)

        PREACH! Those who aren’t Asian aren’t really a part of the image that SM and K-pop is trying to sell. LOL.

    • http://www.callmepatricia.com Patricia

      (This is in response to the comment above as well as all comment replies in this thread that were posted prior to my comment.)

      I listed my main reasons for auditioning as a reply to a comment above. I don’t really hold much desire to become a K-pop idol of any sort. Sure, I’d love to stand on a stage and sing in front of an audience…once. But to make a career out of it? That’s a scary thought…because it entails me selling my soul and life to an entertainment company, yes, but also because I don’t want to ruin something that I truly love doing.

      The idea of an audition, particularly from a company that’s as pegged to instantaneous success as SM, is really appealing to young people who love to sing, love to dance, and want nothing more than to stand on a stage one day. I think a lot of people have that dream, and a lot of people are passionate enough about their love of performing to seriously consider it as a career. The SM auditions make this dream one (big) step more accessible than most would ever think possible. For those who are serious about this audition, their motive doesn’t lie behind the desire to become a K-pop star as much as it lies in the desire to chase after a dream — a dream that is crowned in spotlight and wrapped in song and dance. It’s a beautiful dream, but unfortunately, reality will always play its ugly counterpart.

      Honestly, I don’t know what I would do if I were chosen. And let’s face it — I could’ve walked into that room as Beyonce incarnate and still be rejected because of my age and my current status as a full-time student. In that sense, I haven’t really thought about what I would do if I were accepted because that’s not really in my current frame of reality, ha. But if I were accepted, I would probably refuse to start any idol-related training activity until I received my college diploma. The biggest pitfall of many current young idols is their lack of education, which oftentimes results in them not having any other sustainable career opportunity outside of idoldom thus trapping them the idol industry for good. And because dropping out of university after working my butt off for so long would be really, really dumb.

      (But if SM wants to offer me a position working as a member of their management staff, that’s an entirely different story.)

  • http://twitter.com/beguileiota Julie Chen

    Hey, thanks for posting your experience! I was also there at the audition – my time as 12:30 – and I finished auditioning probably at around 2:30 pm, something like that. There was one person in my group (the first guy to sing) who was asked to turn to the side and make various angles with his head (strange, I know), but after that nobody else was directly spoken to. I didn’t even notice the judges put the forms in two separate piles. I wish I did…I wonder which my form went into x___X did you see which pile yours went into? Was the “good” pile small or the same size as the “bad” pile? Haha that’s really interesting..

    • http://www.callmepatricia.com Patricia

      Oh, for real? Interesting. And I did see what pile my form went into, but I don’t want to make too many speculations :X

  • GracefulCassieShapley

    What an interesting experience! Its nice to hear to hear different stories and audition processes. I remember when I went with my friend when she auditioned for JYPE (I can’t really sing…but she made me sing a duet with her, just so she could feel more comfortable.) Surprisingly Jinwoon was there, but the audition for JYPE was really packed and all the people auditioning were given more time.  

    Also I have a friend who auditioned for SM, and they told her that they would except her as long as she signed a contract. Within the contract it said they could force her get plastic surgery. Of course she refused to sign. 

    • Anonymous

      Force plastic surgery?! Wtf?! Well…with SM I’m not at all surprised anymore..

  • Anonymous

    Did you just go for reporting’s sake? ;) Hehe.

    BTW, just out of curiosity, do you sing as a hobby or you went in with no experience just to see how the auditions were like? Lol.

    • http://www.callmepatricia.com Patricia

      I used to sing a lot in school, but now it’s more of a hobby, heh.

  • https://twitter.com/#!/LimaCake LimaCake

    Oh em gee this was sooo funny! And interesting as hell. Wasn’t Amy just saying in the last podcast that she wouldn’t even take money to be a K-pop artist? You totally have to expand on your own experience…did you go to the audition just for the experience? Obviously you’ve done other auditions before right?

    • http://www.callmepatricia.com Patricia

      My decision to participate was rooted in four primary reasons:

      1) For the sake of journalism, obvi; 
      2) Partial coercion from a friend;
      3) Curiosity;
      4) Unfulfilled childhood popstar dreams. No, really.

      As for other auditions? I mean, for school plays and singing groups and stuff, but nothing professional. 

      • https://twitter.com/#!/LimaCake LimaCake

        Don’t we all have popstar dreams? *sigh*

  • Anonymous

    H-A-H-A-H-A-H-A!!! I literally LOLed at this. WTH I still can’t believe this epicness (madness/retardness) you’ve done. :))) I hope to hear you sing “Listen” by Dreamgirls on the next podcast.

    Can I apply to be your manager or like the president of your fanclub? Hehe. :D

  • Anonymous

    if you’re debuted, i’m going to make a fansite dedicated for you right away! hehe.

  • Annie Lee

    I went to the Vancouver 2012 one, and I was nervous as hell, I wish I read this beforehand. I was just wondering though, the judge singled me and this other girl out to make an introduction of ourselves to the camera, is that.. normal?

  • http://www.facebook.com/profile.php?id=100000374306634 Pooja Mahajan

    you got selected?