Music / Idols
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K-pop: Please Stop It with the Teasers!

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Written by On February 19, 2012

Over the past week or so, I have been inundated with so much Big Bang news — concept pictures, track lists and what not — that I feel like the objective of their marketing effort is information overload instead of building up genuine excitement for their music. And don’t get me wrong, this site is also to blame for the hype surrounding Big Bang and every other K-pop group that “debuts” or “comes back.”

For instance, EXO teasers have become a joke after the fifth one — do we really need 36 teasers before debuting a group? I get that there are at least 12 boys to promote through these teasers, but nothing in excess is ever a good thing. And I also get it, teasers are a great way to generate interest, build up excitement and come back with a bang. And as a marketer, I’m not going to argue that it’s a bad marketing tactic, but just because it’s great strategy doesn’t mean that it has to be overused.

Take online advertising for example. The idea behind ads is a pretty reasonable one — expose people to a brand to trigger the desired behavior — but the execution of it has become horrendous. They are everywhere: they are on this site, the next site that you will visit and in fact, some ads will follow you throughout your online journey today, tomorrow and perhaps forever, until you clear your cookies. But do you ever pay attention to the banner ads that are clamoring for your glance? Do you recall any ads that you passed by? Probably not, unless you had to click that annoying “close” button to get rid of an ad that’s blocking your view.  Or you are done with ads in general and have installed one of the various ad block plugins out there for your favorite browser?

K-pop teasers are slowly becoming that annoying online ad that follows you everywhere. It dominates all media outlets and social media streams, but none of it is catching my attention. Instead, it’s encouraging me to find ways to avoid the entire teaser shenanigan. In fact, I wouldn’t be surprised to find that teasers have adverse affect on the actual comebacks because as much as it’s creating dialogue, it’s also encouraging prejudgement, which impacts how you evaluate the final product. I’m pretty sure I’m not the only one tilting my head every time I see yet another Exo teaser.

Most of K-pop concepts work when you see the final product — not pieces of it. For example, seeing Big Bang in surgical equipment for the “Alive” concept throws me off because I cannot imagine what kind of music would accompany that (although it may very well make perfect sense when we see the final product). The same happened with Super Junior’s “Mr. Simple” promotions — I won’t deny that Siwon has a rocking body, but that doesn’t mean he doesn’t have to rock anything else! The teasers of the members were bizarre to say the least but sadly, the MV and the rest of their promotion weren’t anything out of the ordinary.

Or sometimes the teasers just do that — tease.  For instance, I’m sure I wasn’t the only one who was at first excited about Wonder Girls coming back with a grungy rocker image, only to be disappointed with their reveal of (what might as well have been) a Christmas jingle, “Be My Baby.”  And let’s not forget about SNSD’s themed “fairytale” teasers, only to come back with some contrasted “unique” style that looked military-meets-princess (no matter how pretty their outfits were, I just didn’t understand how all the pieces fit together).  Put quite simply, the teasers prepared me for one thing but they executed another, and such dissonance is unnecessary in K-pop since all it does is creates confusion and disappointment.

I do have a reasonable amount of faith in YG, and given that Big Bang is YG’s current cash cow, I don’t doubt that their music will likely be fine or at least be on par with expectations… but is the ridiculous pre-comeback hype from the teasers something helpful or causing some heads to turn away?

Of course, Big Bang is big enough and they will get enough air-time even if they turn off casual listeners like myself during their pre-comeback marketing; the mode of execution won’t necessarily make a huge difference. But following this line of thought, why can’t they just not show us anything and come back with a bang — the concept and the music all bundled into their comeback stage? They are big enough to not warrant such noisy pre-comeback marketing. They have big enough fan base to still have a successful comeback even if their music sucks (just a hypothetical situation; not saying that it does), so why are you guys in my face about it? Just walk the walk — no need to talk while walking.

On that note, despite Amy’s disappointment with Se7en’s latest album, I’m quite pleased with how his comeback was executed — subtle and to the point.  I’m still rocking to Se7en’s “Someone Else” and I didn’t need a hundred teasers for the same effect. Maybe I’m just too old and grumpy to understand the excitement behind these teasers but does anybody else feel that teasers in K-pop is slowly becoming like the ads that we struggle to ignore?

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  • daniaaaye

    usually i get excited about new releases like 2 weeks after it drops. heh. talk about missing the right train :p

  • http://profile.yahoo.com/SH72CUAGH4VBXYBXCAMUI4DCAI Fhsd

    Here is a good example of a correct OP-ED article.

    It takes a current event (BIGBANG’s comeback) and relates it to other teasers in past comebacks.  It uses correct facts about other artists/their teasers and the writer bases her/his opinions on this correct facts.  In addition, the prose for this article is creative and nicely written.

    FYI : Just as an addendum to Amy’s article about Se7en.  Se7en’s “Someone Else” is currently the #1 song in Korea (GAON, Billboard Korea, etc) and will be #1 (or #2) again for a second week. 

    ‘Someone Else” as a song is doing better than his last title track “Better Together” from his last album EVER did which only reached as high as #5 on GAON Digital charts. 

  • Anonymous

    SM exo’s teasers take the cake, I mean how many teasers have they released and how many of those feature one member?

  • Anonymous

    SM exo’s teasers take the cake, I mean how many teasers have they released and how many of those feature one member?

    • andou_x_nishimura304

      I think the real question is how many don’t feature Kai. lol

      • Anonymous

         umm 3….and that’s the highest I will go!

    • Anonymous

      AKP helps me a lot with keeping the number of their teasers :p. They have 17 teasers already, right? And poor Kai, people start to troll him because he’s been in most teasers, dancing randomly.

    • Anonymous

      SM might not stop……. All his teasers get more views than the other guys. There are definitely a lot of Kai lovers out there. SMs faces are always the most popular you have to admit. Give the people what they want.

  • http://profile.yahoo.com/WHWK6NXP5RG55BLKDQEC54CFR4 Sss

    Amy said “Because this is an open forum and I just chose to pick that particular piece of news for the heck of it. And for anyone else wondering, we’re planning on putting out posts on the Yoochun incident, so don’t you worry.  Oh and, the writers and readers have tolerated you for long enough. Bye.”

    I guess Amy is the ‘editor’ (or one of the ‘editors’) of SB since Ellie left day-to-day operations.  For somebody who talks about this being an ‘OPEN’ forum and the fact that SB is basically an OP-ED kpop website now, you sure do have a very thin skin for valid criticism for your shoddy journalism.

    I guess criticism is ONLY reserved for (SOME) kpop artists and not the writers on this website.

    So instead of addressing my issues with your articles, you ban me.  As if I cant sign up for new account if you ban one account or use proxies if you try to IP-ban me.  So why waste my time and yours, what exactly is the point?

    Never have I done anything vulgar or personally attacked anybody (until personally attacked first).  I dont post links to pornographic websites  (as your writers have), I dont post falsehoods, and I always try to support my positions with facts (something which your writers dont do).  As an ‘editor’, arent you reponsible for your writers who so the following :

    1) Write articles with no facts
    2) Write articles with incorrect facts
    3) Use their opinions as reality instead of what actually is happening
    4) Have zero knowledge of the Korean music industry
    5) Have no knowledge of the Korean music charts
    6) etc etc etc …

    In the end of the day, it is your website and you are the KING/QUEEN and you rule your little fiefdom (SEOULBEATS) with the iron hand.  But dont lie to yourself that this is an “OPEN” forum if you cant take criticism for your writing standards.  

    • Anonymous

      I don’t know what happened to you but I think they have their reasons to ban you. 

      I am a reader of SB for years now, there were lots of articles that I found misleading and not well written at all, but there were also excellent articles with witty comments and smart observations. I don’t get why you said that “criticism are only reserved for kpop artist and not the writers”, I have given criticism before but was never banned. Maybe there was something wrong with the way you expressed yourself? If you treat everyone with respect, even when you don’t agree with them, then obviously they will treat you the same way. 

      And also, I’m not here to read about facts and news and sale figures, because there is allkpop or other gossip websites for that, I am here to read real editorials and opinions from the writers and readers. 

    • Anonymous

      D G/Ghksd/Fhsd/GOD OF FACTS/and now SSS, you dont give up, do you?

      a little OT, speaking of seeing SB writers as an idol group (in comment section on another article), SB now u even have an anti fan!! who seems to hate u so much but just cant get enough of your articles, keep coming back to check on SB and dont mind re-creating accounts just to bring you down..Yes! sounds like an anti fan!! talking about living a live as idols now SB LOL

      • Anonymous

        I love this comment too much. Haha RELEVANT.

    • http://pulse.yahoo.com/_ORSXPERTNAEPCKZBGEZMP7A3NU Bianca

      You’re getting creepy. If you have the time to find out how to change your IP address, how about changing the way you write?

  • http://pulse.yahoo.com/_6NR4CWLS6RLSC6PCXOWJ2HQLJA PasserBy

    YG is not even doing all the work..  There’s Naver  plus the Korean press just can’t control the urge to report on Big Bang. YG releases a picture and you get 5-10 articles about it. YG is not fully at fault here… 

    I don’t know how to put this for some of you guys, but it’s Big Bang. I can’t tell the same about EXO but, SK just loves their Big Bang. I’m freakin’ not lyin’ here. When my Korean friends (yes with the s)  from uni gave me the  ”There are only Bi and Se7en, BoA and Hyori, Big Bang and SNSD” talk, my freakin’ jaw dropped. Big time SK household names right there. Anyway, the teasers that might irk international fans are, most of the time, golden and newsworthy in Korea.

  • Anonymous

    idk. i saw the objective of their marketing as hype-creation and as giving me the information i need as a fan and as a potential buyer of the album. they’ve given me tracklists, concept pics, music previews, cfs and short i’views, which i find a hell of a lot more helpful than exo’s 35 teasers spread over 35 months.

    and there’s the info being given by yg/naver and then the press that’s reporting the info. the press is not something yg/naver can control as much as they would love to. and all signs point to korea soaking up the hype and asking for more.

    it’s also very different from the hype they tried to generate last time around. it’s more personal and despite the concept pics, the hype centres around the boys and their music and the comeback after a tough, tough year and not so much around the “concept” or their “look”. and yg himself is being surprisingly circumspect in interviews.

    yg and bb is in a situation no kpop company wants to be in, a situation where they have to navigate and judge public response to a huge kpop star that had almost self-destructed last year. given that, i’m willing to give yg a little leeway and am actually surprised at the way at which they’ve chosen to approach this – a curious mixture of defiance and deference.

  • Anonymous

    It’s gotten to the point where I don’t watch teasers anymore except Big Bang (if I even watch them beyond the leaked 40 second audio), cause at least they’re minimal, to the point, and they don’t make me expect more than what a particular song may sound like. EXO or Kai and Friends don’t give me anything more to expect except Kai, Kai, and more Kai. At the very least a teaser (or teasers) should give the audience an idea of what sound to expect from the lead single. That’s all an audience needs to make their buyer’s (or downloader’s) decision. The visuals are just the icing on the cake, but the music itself is what the fans will spend their Won/USD on.

  • http://profile.yahoo.com/EEX2VUMCATTYW3YP5UKDIWSK3Q kelsey coop

    I don’t watch teasers for a comeback if there is more then two/three, other wise it just gets annoying, especially Exo’s teases… I mean you can tease so much before the person you’re trying to get excited just ends up getting bored and tired of waiting -.-
    YG’s teases haven’t been to bad (except for when they tease for some of 2NE1′s songs-.-) though I’ve only really seen the pics for Alive so I can’t really be a good judge on whether they’re being teasewhores, and I mean, after all the drama that surrounded them last year I can see why when they announced their comeback that the Kpop world explodes, I mean how many groups would be able to comeback after an accident like Daesung’s and a scandal like GD’s?… not many, especially since Korea’s really strict towards drug use and Daesung looked like he’d never smile again -.-… I think the world just want to know what Big Bang is after 2011, it wants to see if it still has it, or even if it has MORE then what it had before.

  • Anonymous

    get your things together, big bang is just releasing concept pictures for fans, sites are the ones spreading it.

  • Erin Schumann

    Actually I really like the Big Bang teasers, none of them seem pointless. Plus, I dont think you should take their picture so literally. How I see it; the breathing masks mean that Big Bang is coming back “Alive” after facing death (car accident and marijuana incident).

  • http://www.twitter.com/hipployta Hipployta

    Again I understand what this article is trying to convey but when trying to tie Big Bang in it misses its goal.

    This is not a typical comeback and cannot be compared to other groups. Aside from that you can hear the actual song Blue in their talking clips.

    Big Bang had massive events occur in 2011 and this is their first return as a group outside of YG events.

    (Also why I think YG was trolling JYP when he mentioned Jay Park in their interview…Jay left after a mere 2 days over a MySpace comment…and JYP said he had to sacrifice him for the group on Win Win. Really JYP?)

    Besides all that Big Bang is releasing these clip and images on Me2Day, FB, Naver, and their app and in turn the media is reporting on them.

    Rather than dancing or singing their clips are them talking about what this comeback means. (The other Naver ads are for Naver Music)

  • http://twitter.com/PhanTheHotness Jenny

    there’s no little concept that matches the mv
    miss a usually does and also b2st

    but so many just don’t match at all

  • Anonymous

    avex japan does it as well. My youtube is TOTALLY spammed with teasers I can’t be asked to watch.

    But I also blame the fans, like you don’t feed the trolls online and you shouldn’t do with with crazy ass fans. It’s like feeding them so they become even more hopped up on stupid.

  • http://pulse.yahoo.com/_ORSXPERTNAEPCKZBGEZMP7A3NU Bianca

    Dude how can you not understand the masks? 

    The only similarity that “Blue” has with the promo pics is TOP’s hair. That should’ve tipped you off already.It’s not like BigBang was ever the type of group to just pick a “concept” and have everything revolve around it. Fashion concept, yes. Typical korean use of “concept”, no. They’re not T-ara, yo. 

    And it is because they are so big that the promos are in your face about it. It’s not just manufactured hype, it’s a full-blown buzz. They can’t just be compared to ads, because not all “their pre-comeback hype” is paid for. Not their fault that every picture is deemed newsworthy.

    I guess for the casual kpop audience, it might be annoying to be inundated with all the reports of each and every teaser. But as you said, they do have a large fan base. And isn’t that what idols do, cater to their VERY LARGE fan base? 

  • Anonymous

    i feel like you can’t really compare bigbang’s teasers to exo’s. exo has been releasing teasers for months, overly concentrating on one member, showing random things like martial arts and dancing with a coat, while not giving us an exact date of their debut. 

    on the other hand, we know exactly when bigbang is releasing their album, so these teasers are just treats for their fans to fill up those two weeks. their teasers also consist of their personal thoughts on what this new album means, and i think the fans are really appreciative of that emotional connection. 

    bigbang has never promoted like this before, but given what they’ve went through last year, i think it’s understandable that they’re trying something new to make a really large-scale comeback. 

  • http://www.facebook.com/monika.symeonidou Mona Symeonidou

    EXO
    I’m annoyed by them and they haven’t even debuted.
    What’s the number of the trailers by now? 1274?
    Still managed to brainwash thousands of girls into worshiping Kai

    SUJU
    I think the pictures were to scare the fans and make them feel happy to get Sorry, Sorry Vol.3
    I still prefer A-CHA

    WD
    Not interrested enough..sorry

    BIGBANG
    They’ll be releasing a single in 2 days and dropped ‘teasers’ for the past 2 weeks?
    Seriously?
    They didn’t even drop any proper teasers (referring to video trailers)
    They started by releasing the track-list and then members new looks and stuff.
    Now they released a short preview of the song and small interviews of the members, talking about their fears during that time, that they’ll try hard to repay their fans love, that they are now doing fine
    The pictures are released on me2day and yglife, and i don’t count that cause you actually have to be interested enough to friend them and check the blog, the only thing that’s a little too much may be the TV adds?
    Btw I don’t really believe they’re gonna promote all 6 songs the way we think they are, that’s just YG trolling (wasn’t there an article on trolls here recently?)
    Their teasers on ‘tonight’ weren’t far off so..yeah

    The reason there is a bigger fuss around them :
    1. They are making a comeback after a year, not couple of months (eg MBLAQ, Miss A)
    2. They are promoting their concert as well so I consider this to be 2 in 1
    3. During that year, things happened and there was a possibility of being disbanded
    4. It’s BIGBANG, people are peeing their pants on every little information they’re given

    Gotta go to sleep, spent too much energy rambling

    • http://twitter.com/EAG0493 Enas AG

      in addition to the world tour(IDK if that goes with the concert bit) 

  • http://twitter.com/nowheregirl1993 Fatouma

    Teasers are great if you’re a fan, I guess, so you get some concept photos, a little sound bites, and a short video, so I have no problem with them. Since I’m a pretty neutral fan, I usually just skip over teasers, look at the release date and wait until the song comes out, if it’s a group that I follow but don’t like to affiliate myself with. But what I do not like is when a group promotes an excessive amount of teasers before they’ve even debuted [I'm looking at you, EXO] But I think the single fathomable reason why EXO can get away with, sparingly, an excessive quota of teasers is that they’re a part of SM, and SM as a whole does have a pretty solid base of groupies willing to listen to anything affiliated to SM. C’mon EXO has a [unofficial] fan club, the EXOtics. But for me, a non-SM stan, EXO has a lot of competion in order to get me interested at all with them, seeing how I’ve already loved the debuts of two other rookie groups (BAP and FIX). On a side-note, SM is known for making really good debut songs (DBSK with Hug [<3 <3 <3], SNSD with Into the World, SHINEE with Replay [<3], and f(x) with NuAbo] but my faith in that thin argument is slim.  All I can say fo EXO is that they should bless their stars that they're affiliated with SM. No other rookie group can boast that many teasers without being affliated with the Big Three.

    • Anonymous

      NuAbo wasn’t f(x)’s debut song. It was La Cha Ta. Hell, NuAbo didn’t even come about until 6 months after the group’s debut.

  • Anonymous

    I do agree that there are some similarities between Kpop teasers and online ads, but unlike online ads that annoyingly pop-up and require a response from you to close it, skip or mute it, teasers and other information are released on news sites amidst a lot of other information, and it is up to the viewer to pick and choose what they want to click on and read.

    For example, I’ve never been interested in EXO, so even though I keep hearing about them having ten or more teasers, it really doesn’t bother me at all because I’ve never even clicked and seen one before. Likewise for Big Bang, I’m a fan of their work so I’m keeping track of their comeback, but those who aren’t can choose to not click the ‘read more’ button and continue on with reading whatever other news they are interested in. I think why it seems in your face is because there are a lot of fans and people interested in them so there’s this buzz around, and with them not being around for a long time, I’ve been happy with just a picture to be honest.

    I guess what I’m trying to say is that with whatever teaser or news that is released, we have that freedom and choice to decide on our reading material, so even if it seems like we’re being flooded with comeback news, for me it’s still a personal choice on whether I would like to be ‘flooded’ or not.

  • http://profile.yahoo.com/KFOLAJLXYHOCHDRFCSECACDGFI Lisuh-chan

    I agree. especially on EXO’s part. Oh my lord. The Hype died after the 5th teaser. I just want them to get their debut over with. That’s not how a targeted audience should feel when it comes to a group’s debut. I think Miss A’s teasers were well done. 4 teasers, and I swear I was dying for them to come back (which they did), but I didn’t feel bothered or irritated one bit over how they hyped their anticipated comeback. Also, I don’t know if it’s just me, but way in the beginning of 2012, MBLAQ came back and even though I’m a huge fan of theirs, I think their way of coming back was pretty effective. I actually had no idea until like 3 days before that they were releasing scribble and accompanied with the teaser for their title track. simple and effective. that’s how teasers should be. they are meant to tease, not meant to annoy. 

  • Anonymous

    I don’t think Kpop teasers are becoming online ads, at least not yet. The only reason why it seems so is because of the fact that there’s a lot of kpop websites out there and a lot of international fans have been vocal about their excitement in different social media platforms. But for the most part, you can still pretty much ignore if it irks you. You can unfollow or unsubscribe and you won’t even see a single picture anymore. EXO has more than 10 teasers out but I’m  not even annoyed because I only checked a few and simply didn’t bother about the rest, as well as with their fans’ reactions. Really, if you’re into kpop for quite some time and understand how  some big companies work there, a small issue like this shouldn’t even bother you that much (or at all), imho.

    As for Big Bang, theirs is pretty much self-explanatory. They’ve had a shitty 2011, their fandom has been complaining to YGE about the company’s lack of “attention”…and again, they’re not a solo artist like Se7en — they’re a group, one of the biggest at that so the hype for their comeback is expected. 

  • http://www.facebook.com/AzNKristiiPrid3 Tiffany Kristii Le

    OMFG! PLEASE!! This is fricken BIGBANG we are talking about dammit! YOU ARE NOT A TRUE VIP if u do not believe in our boys. I BELIEVE THAT BIGBANG WILL COME BACK N THEIR SUCCESS WILL SMACK ALL THE HATERS’ FACE!! BIGBANG CAN DO THE IMPOSSIBLE!! WE VIPs WILL NOT BE DISAPPOINTED! =)

    • Anonymous

      not sure if you’re trolling, but if you’re not, bigbang is currently providing oxygen masks to vips. please make use of it.

    • Anonymous

      Someone’s obviously hyper and one of those typical crazy fans.

  • Anonymous

    I would say they’ve had a pretty bad year (understatement). I mean a drug scandal for GD (we’re talking Korea here) and the lawsuit/car accident resulting in the death of a man for Daesung is really nothing light. So I don’t think it’s too farfetched to say that the comeback is intending to be a huge explosion this time. To be honest the last album was a little eh for me, so I’m glad that they’re pulling out all the stops for this one.

    In relation to teasers becoming irrelevant, I don’t think it’s here yet. To me, if I’m not interested in a group, I just skip over the news on Kpop websites like I skip over ads in the newspaper. For instance, there’s all this talk about EXO’s million teasers but I haven’t seen ONE yet because I’m just not interested. The Kpop industry may be small, but it’s not so small that you’re forced to look at teasers of groups that you hate because there’s nothing else to see. To me, the BB teasers have a really strange concept (surgical + ice), and strange is always good in my book. Clever marketing or not, I am VERY interested in how this will turn out.

  • Anonymous

    I loved the teasers for the release of 2NE1′s “I Am the Best” album.  Now that is how teasers should be done.  You want to get people hyped up for a comeback not drown them in so many teasers that they start getting bored.  I loved the concept of giving you a little bit more of the song with each teaser to the backdrop of the Mari Kim version of each member.  LOVED IT.  Mari Kim’s album artwork with that beat just went hand in hand.  When the song and the MV for “I Am the Best” were finally released, they both delivered. 

    I also loved the teasers for CNBLUE’s “Loner”.  Each teaser gave you a look at each member and a snippet of the MV while giving you a different version of the song with each teaser.  It was well done.  This was also a case where both the song and MV delivered.

    On the other hand, I’ve stopped watching the EXO teasers.  SM really missed the mark.  I honestly thought it was going to be the usual relay race of one SM comeback coming right after another like it’s been for quite some time now.  So when the EXO teasers started showing up, I knew SNSD would be passing the baton directly to EXO.  For EXO to debut with SNSD ushering them in would have been perfect.  EXO would’ve debuted in January with not much competition.  Their first teaser and appearance (courtesy of SBS Gayos) was back in December, so most expected their debut to be right around the corner, and after appearing on the Gayos, it should’ve been. 

    With YG announcing in January that Big Bang would have their comeback in February, I wouldn’t be surprised if that’s the reason EXO is drowning in an never ending sea of teasers now.  They missed their window.  YG loves to troll so a comeback in February doesn’t mean squat when they could easily change their minds and had Big Bang comeback in January and be in direct competition with EXO.  Most agencies avoid Big Bang’s comebacks like the plague and with everything the group has been though, their comeback will own the media. 

    Now that Big Bang’s comeback date is set in stone, I really wouldn’t be surprised if EXO debuts right after their winning streak is over and before Shinhwa has their comeback.  Not excited about EXO’s debut anymore because of all the teasers and after seeing a possible schedule of this years comebacks, I’m more excited about the possibility of SHINee, CNBLUE, and Beast all having their comebacks in the same month, SHINee being reunited with BoA on music shows yet again when her comeback follows their comeback, and the long awaited return of Hyori this summer.

  • http://profile.yahoo.com/DBFKG65LRWSSBKAXDGZ4A7EABM Anatasya

    Teaser (teasers) can or cannot and might or might not bring excitement, gain attention, create curiosity, etc, because teaser works for the group who already gain fanbase around the world such as Bigbang, SuJu But totally become more like trash spam, i think, to newbie group such EXO with their tremendous 36 teasers. because see, we don’t know them, probably have no interest of them yet these teasers keep coming up creating ‘what-the-heck’ feelin and ‘just-make-them-debut-no-more-teasers-shit’ 

  • Anonymous

    That EXO group/s are already blacklisted for me lol. I refuse to look at them anymore, I thought they had already debuted but was taken back when all those clips were actual teasers. That is over-kill right there.
    As for BB they haven’t come out with a proper teaser yet and the pictures that they release are done on their own me2days etc, just that every K-media outlet seems to won’t to write an article about these pictures. Not surprising because everyone knows how massive this comeback is going to be. If anything the media is building up the hype for BB comeback whilst YG is kicking back laughing.

  • Anonymous

     *want*

  • Ridzwan President

    More Teaser from EXO K & EXO M, the more jokes came from their company marketing strategy.. Do SM have to do 36 Teaser for EXO??..

    EXO K & EXO M is a joke in K-pop history with 36 teaser.. i miss the good old days when k-pop teaser only being released according to amount of members in the group.. That was unique promotion strategy and gives fans the urge to know about the new groups that will debut..

    SM, you better learn from JYP and YG..

    P.E.A.C.E :) :) :)

  • http://twitter.com/Daebaksamaa DaebakSama

    I like their concept except the oxygen masks. They have no purpose, so I do hope that they are a metaphor for something, and not just an accessory for shock element, …or at least they hurry to find a metaphor for their use because when I think that some people must wear those in order to live doesn’t sit  too well with me. 

    • http://www.twitter.com/hipployta Hipployta

      I can’t tell if you’re joking about the oxygen masks since the tagline is Big Bang is Alive

  • Anonymous

    Teasers are essential but too much of it is nonsensical.

  • http://twitter.com/damia909 Nur Damia

    teasers are cool. but i’m getting annoyed with exo’s teasers. and not to mention those teasers like snsd’s and suju’s teasers. they’re not even related with their comeback’s concept