Music / Idols
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Go Younha, Where Art Thou?

19

I remember the first time I encountered Younha.  It was around Christmas in 2009, and I was about to head home from university after a grueling end-of-semester exam and research paper onslaught.  Reveling in my newfound freedom, the die-hard K-pop fan in me naturally had to catch up on All Missed Episodes of Every Music Program Ever.  Younha was, around this time, promoting the ballad “Broke Up Today,” which captivated me instantly — her performances were sweetly emotional, and her vocals (excellent and unique) were a breath of fresh air.  How had I not heard of her before?  I proceeded to watch and sob my way through every single live performance of “Broke Up Today” until my roommate reminded me that I didn’t even have a boyfriend with whom to break up, and so maybe I should cool it a bit.  To which I say: whatevs.  She was a hater.

Thus began my love affair with Younha.  A bit of research into her earlier releases confirmed what I already knew — that she was an insanely talented singer  – but revealed that she was also a pretty badass musician.  Given that my teenage years were spent largely worshipping at the alter of Vanessa Carlton, performances like this completely sold me:

I was admittedly surprised to learn that Younha had a rather long and prolific career that involved promotions not just in South Korea, but in Japan.  Given how much and how often the term “Korean Wave” is thrown around these days, I am often disappointed to see that Younha — who is one of the earliest arbiters of the Korean Wave, promoting alongside both BoA and TVXQ in Japan — gets left out of the picture.  Younha debuted in Japan before entering the Korean market, and though she didn’t immediately enjoy the much-talked-about successes of SNSD and KARA in the Japanese market, her first Japanese CD Go! Younha reached the #10 spot on the Oricon Weekly Chart.  She has also starred in a Japanese movie entitled This Sunday, for which she released a single.  Since her Korean debut in 2007, she has spent a fair amount of time both on the peninsula and on the archipelago.  That her Japanese promotions seemed not to matter as much as do the idol promotions of today always subtly bothered me — but I shall not digress, lest this article devolve into another one of my rambling rants about talent in the K-pop industry.

As much as I adored  ”Broke Up Today,” I have to admit that I was a little perplexed by Younha’s subsequent promotions.  As much as I enjoyed listening to “One Shot,” I couldn’t stand her transition to blonde hair and the faux-rocker image.  Maybe it was because I jumped onto the Younha bandwagon while she was wearing fluffy white dresses and singing maudlin ballads/jamming on the keys, but the new look and sound really wasn’t doing it for me.  Apparently it wasn’t doing it for too many people, given that she rapidly transformed back into a ballad songstress for her last round of promotions surrounding the song “Please Take Care of My Boyfriend” — a song that I liked, but was generally unsatisfied with.  Moreover, her recent efforts seemed to me to have been cobbled together with little thought.  I had seen a Younha capable of much more, and I was beginning to wonder when she would be back in earnest (preferably with a piano).

Though Younha hosted her own radio program “Starry Night,” through 2011, she otherwise remained off both my own personal music radar and the seemingly collective radar of the K-pop fandom — until the news broke in July
2011 that she had filed a lawsuit against her agency, Lion Media, in April of the same year.  Though little information was initially available, it became apparent that Younha had requested to terminate her contract on terms of questionable validity.  Younha’s lawyers claimed that she had entered into an unfair contract at the age of 15, going on to cite Lion Media’s failure to properly distribute income and to claim that the agency pushed her to both release incomplete albums and to work through illness on more than one occasion.

The news of the lawsuit shattered my hopes of a badass Younha comeback and conjured up ugly images of SM Entertainment’s years-long legal battles with a number of its artists, but I hardly had time to properly mourn her absence from the music scene when reports surfaced that Lion Media had countersued Younha for a breach of contract to the tune of $1 million.  Cue the arbitration: September and October were littered with reports of failed mediations between the two.  Finally, it was reported on October 18 that a trial had been set for October 28.

And then nothing.

Not a single news outlet — Korean or otherwise — had anything to say on the matter following the supposed trial, to the point where I’d even forgotten that it was going on (hey, SNSD was promoting — give me a break).  And I likely would have kept on living in ignorance, had not my iPod shuffled on over to “Password 486″ during a late-night workout last week.  I was determined to find out the outcome of the trial and to start planning my “Welcome Back Younha” party.  Surely it was over by now, wasn’t it?

Apparently not.  In early December, TVReport published an article claiming that the lawsuit was still in progress and that Younha’s lawyers were pleased at the direction in which it seemed to be moving.  It was also noted that the court had set a two-week deadline by which all disputes should be solved, and if all parties were in agreement by December 16, 2011, then the case would come to an end.  But it was reported in late December that the deadline had passed without a satisfactory resolution, and according to the most recent articles (also dated in late December), Younha and Lion Media are still duking it out over the terms of the contract.  It would seem that there is no end in sight.

Younha’s case saddens me for a number of reasons.  First, there is the indignity of Korea’s collective failure to properly acknowledge her as an ambassador of the Korean Wave; then there is the apparent waste of her talent on poorly organized promotions following her comparative success in late 2009/early 2010; and finally, there is a lawsuit that exposes yet again the negative underbelly of the Korean music industry, one that mistreats its artists in the name of pulling in a profit that the artists themselves often do not share in.  It is especially painful when an artist — not just an idol, not just a singer, but a true artist — finds themselves at the mercy of a system that can effectively curtail all opportunity if mishandled.

I look forward to a hopefully positive resolution to Younha’s contract dispute, and to her successful return to the Korean music industry.

(SBS, KBSKBS Global, NateNate, Naver, TVReport, Newsen, XSportsNews)

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  • IUcrazy

    Go, Go Younha :P
    Gosh I love that voice of hers; so sweet, yet powerful. She’s a prodigal singer and musician – gotta love her piano – and yet, she’s one of the most underrated singers I know.
    She really needs to crush Lion Media quickly so she can go back to her wonderous singing :)

  • http://twitter.com/doramachan Mara

    i love younha. she was the reason i got into korean music in the first place. she is so criminally underrated. i can’t understand how a person who is so talented is virtually invisible.

  • Anon

    it’s really sad that these things happen to to singers in the industry, too – people try to justify these lawsuits with idols saying that the company trained, fed, housed, market them, etc, but it’s clear that this happens in many facets of the business.

  • Anonymous

    i loved her….she’s is so underrated…

  • http://www.facebook.com/profile.php?id=507982764 Rachel Wong

    Sigh…. I lovedddd her earlier Japanese work like Te wo Tsunaide and Hakanaku Tsuyoku! Her piano pop-rock is so good, and it’s perfect to listen while jogging. I wondered where she disappeared to…. Guess I know now D= Maybe she’ll move to Japan after this and get picked up by like Avex Trax or something. They picked up Ami Suzuki despite how she was blacklisted, but even then it was at least 5-ish years before Suzuki was signed to Avex… 

  • Jay W

    her Part B: growing up mini album is one of my all-time favourites. ”broke up today” was one of the must-sing songs when i went to karaoke. i didn’t know about her lawsuit. hope it gets settled soon… she’s too talented to not be heard.

  • Anonymous

    I love you for this article!! I used to be a huge fan of Younha back when I listened to a lot of J-pop… it’s funny because back then I didn’t even realize she was Korean (same with BoA). She’s such a beautiful, talented individual, and a true artist. It’s such a shame what is happening to her right now. Really goes to show that companies care more about quick profits than artistry.

  • Anonymous

    she’s actually still the radio DJ for starry night. every day.
    the podcast is available on itunes :)

    • Anonymous

      and she indeed got recognition for her radio DJ activity. she got an award lat year from MBC. and her thank you speech made me cry ;_;

  • K Ramadhani

    I watched her movie suicide forecast. really good one

  • Jing

    What really strikes me as odd is that entertainment companies and artist don’t think the contracts through before signing them. From the company’s side, they really should think about the possibility of their artist fighting back for contracts that don’t promote them properly, don’t distribute the earnings fairly, etc.

     For the artist, I’m curious as to why these concerns weren’t brought up before they signed the contract. I don’t know how contract signing in Korea works, but I’m going to assume that if you’re an adult (let’s say 18+), you sign your own contracts. If you’re a minor, you get a guardian to sign it. If you’re of legal age, the responsibility to read those details and reach a middle ground is on you. You know what you’re getting in to when you sign those contracts. For  minors, the guardians should do a better job to find middle ground as well. Otherwise waiting for the bomb to explodes results in dropped share prices, pushed back promotions, bad press for the agency and artist and millions of dollars wasted on something that could have been solved at the beginning.

    Don’t get me wrong, I love Younha and I want to see her back on stage as much as the next fan. What I just said above applies to the whole K-Pop industry.

  • http://twitter.com/amyjean92 Amy Jean

    I actually knew about Younha before I even knew about the existence of Kpop, and of course, it was through her Japanese music. One of her songs, Houkiboshi, was an ending to a fairly early Bleach episode that I’d replay OVER and OVER because it was just so magnificent. When I became a Kpop fan and I found out she was Korean, I was wondering why she wasn’t as prominent as BoA. Now I realize that when you’re at an agency that’s not the Big 4, (with the exception of a couple of other recognition and exposure can be pretty hard to come by, no matter how talented you are. Even then, you might get pushed aside for “fresh meat.” Obviously Younha still has a LOT to give. I hope she get settle this lawsuit with her company and start making a name for herself on HER terms, and not a slave contract.

  • Mika~

    It’s such a shame that Younha’s so unbelievably underrated. (Digressing a bit, I was afraid that IU might’ve turned out with a similarly underrated career; it used to seem that they had so many things in common – talented, cute young singer who also happened to have amazing skills with a particular instrument… But I’m glad IU’s so popular now!)

    I completely agree with the author that it’s extremely frustrating to see Younha excluded from most of Korea’s list of “Hallyu” stars… Now that I think about it, she’s the first kpop star I ever knew, because of Houki Boushi. Frankly, the injustice tears me apart when I see the influx of kpop stars in 2010 being called Hallyu stars in Japan after their debut, and Younha being forgotten…

    The only route I really could see Younha going on is indie. I don’t think she needs to be an idol, and honestly, it seems a bit degrading for actually talented singers to be grouped with all the other idol “singers”. And not to insult her or anything, but she’s been in the industry for quite a while, and if she hasn’t scored any huge hits yet, I don’t think she’s going to become suddenly popular – firstly, she’s not old, but she’s not nearly as young as many of the kpop idols nowadays who are gaining popularity (the kpop idols her age have mostly solidified their popularity already), and secondly, in the pop industry, new is constantly replacing old, and like I said, she’s already been in the industry for a long time… Thirdly, her lawsuit isn’t really helping her case. Becoming an indie singer… Well, it might make more people realize how underrated she is. I’m not saying that if she goes indie, she’ll become more popular, but I just think it’s more fitting for her to be an indie singer than it is for her to be a pop idol.

  • Michelle

    Younha is one of my favourite artists, she’s amazingly talented and has a lovely personality to boot. The story of how she got to where she was is truly inspiring, and it is such a shame that she’s currently in a contract rut. 

    I feel that the main reason why she isn’t popularly recognised as one of the leaders of the hallyu wave in Japan is because of how her releases promptly fell flat after her debut album release. Her popularity was given a heavy boost with Houkiboushi, due to its pure brilliance as well as the fact that it was a tie-in of a popular anime. Her second Japanese album did poorly in sales (perhaps due to the lack of significant promotion), and I for one think that the quality of her music has decreased considerably. As such, I can’t say that she’s relevant in Japan anymore, which is a shame. 

    I take some comfort in the fact that she’s still working as a radio DJ and that as long as progress is being made in favour of Younha, then we might be hearing her voice again. 

  • http://colourmesplendid.wordpress.com Ree

    Aaah, I love Younha. She’s amazing, and I used to be obsessed with her. I miss her like crazy ): She was literally my ideal type back in the days.

  • Anonymous

    i remember being on youtube and finding a performance of houki boushi. then and there i became a fan. she didn’t even look on the piano. lol. great voice too. the last time i heard of her she was in a coma. and after that, she got into a lawsuit. 

  • shayna

    omg, the first time I know Younha also from “Broke Up Today” and just feel in love with her. thank you for making this, such a very well-writen and good article. as time passes by, Younha become forgettable, vanished step by step from this whole kpop biz. 
    I agree with you, this true artist; talented one that experienced apparent waste because of mishandling.. :(

  • martian

    Loved her Japanese promotions. She should just stay there cause she seemed appreciated and all the music she duked out has her personality in them :D 

  • john_evangelista_obe

    the case is closed, last February Younha won the Case! paid her 100 million won, and this year she will make a comeback! view this site – http//:yunja-unnie.blogspot.com there’s a news that she’s making comeback this june! ^^