If you follow fashion in the realm of Korean entertainment, you may have noticed a number of similar items showing up over and over again on some of your favorite female celebrities. The brand is Epitaph, a newcomer in the design world, and they should be on the radar of all K-fashion followers. Having just been launched by Cheil Industries, the fashion group of Samsung, Epitaph aims to become a top brand for trendy women in their 20-30’s. Their inaugural Spring/Summer collection for 2012 is inspired by Imperial Russia, with an abundance of gilded accents adorning military style pieces as well as embroidery reminiscent of rich tapestries. Price ranges for this new line are around 300,000-1,000,000 won (about $268-$895).[youtube http://www.youtube.com/watch?v=fxS9h6arDgY&w=560&h=315]
The company definitely had a plan to reach their target market; since December, Epitaph’s designs have been showing up in popular Korean dramas, on K-pop stars attending numerous events and even in a few magazine shoots. BoA‘s most recent cover feature for High Cut magazine showed the pop princess in a variety of their pieces. The singer is wearing an embroidered mini-dress in one shot that may look familiar since it has also been seen on Jung Ryeo Won and Brown Eyed Girls’ Ga-in. Another shot shows more of their modern chic attire; she wears a ruffled, sleeveless blouse and printed denim as well as heels and bangle bracelets, all from the fledgling label.