• ds ad

    the jokwon’album isn’t produced by big hit entertainment = 2AM MINI ALBUM. The graphic is wrong. If you look in web of jyp entertainment, they won’t be promote his album as wooyoung’album

  • kelliusmaximus

    “(ahem, 2PM) did not made a comeback in 2012, denying JYP Entertainment some all too important cash flow”

    They were in Japan milking their singles and touring, that’s a far better strategy for cash flow than a Korean comeback.

    • Harliyana Mohd Hanif

      I agree. Tours make so much money, especially when it’s heavily sponsored and the fact that JYPE is milking the fans with fangoods. And their 3 Japanese tours and fangoods too.

    • happy_slip

      Yes, I agree. They’re doing pretty well so far in Japan in my opinion. With solid promos too.

  • Holiday0906

    Do ppl know that beside having lots of subsidiary companies, JYP (the company) itself is also divided into 2 part? Basically, the company structure comprised of the publicly traded JYP in KOSDAQ & the private JYP.

    And to be brief, the profits/earning that is available for public scrutiny is the publicly traded JYP which houses Rain, JYP (the man), JOO & while the private JYP houses 2PM, Wonder Girls & etc which should explain that no one aka the public did not really know the true earning of JYP (the company) unless you’re their auditor(s).

  • http://www.facebook.com/people/Nate-Broadus/100003245734823 Nate Broadus

    “-raises questions about Kpop’s attempts to conquer the US Market through planned means.” I’m not sure this was ever IN question for the more level headed people outside the glass window.

    The US is not a market than can be conquered (by foreign artists), and not because overseas artists lack talent.

    First of all, Americans are inherently selfish when it comes to pop culture. Shocking, I know. The average American listener does not want to follow an artist that only casually drops in a few times a year to go, “Sup, America. You like our music, yo?” We have too much pride (or is that ego?) for that. If you’re going to make it in America, you have to convince the majority of your listening audience that you are full on gung ho about your American music career — which doesn’t mean flying in for sporadic appearances, but a full on permanent move. As yet, only a few Korean artists have actually made long term moves into the US — after that move, you just have to roll your dice like everyone else who aspires to pop stardom here.

    You think Korean pop is logjammed? Take a look at the Indy/bootleg/underground US scene, sometime. Not only do Korean artists have to compete with up-and-comers, they also have to compete with established superstars, eclectic bands, and dozens upon dozens of pop acts, none of which have to navigate the language barrier that impedes Korean artists at almost every turn.

    Like Money definitely did not meet expectations. It wasn’t because it was horrible. it just wasn’t really ANYTHING, when you get down to it — or at least nothing that was created of a defining characteristic unique to the Wonder Girls. You hit the nail right on the head: It played like any other of the hundreds of pop songs flooding the market, just with a bit of an accent. Also, the lyrical content left something to be desired. It felt like an attempt to shove in every excess that Americans enjoy for buzz word potential, but without any substance or coherence, whatsoever (I wouldn’t love ANY girl like a car — only conceited douchebags would compare their significant other to an inanimate object).

    This whole issue applies to the entirety of Korean pop, not just JYP. SM has certainly done nothing to prove they are up to the task (SNSD is the biggest act in Kpop, but The Boys made no great waves in the US). YG may be the closest, however, their one huge US success was an unintentional cultural phenomenon. The only other time they have made a significant push into the US market with an already established Kpop star (Se7en), it only resulted in the artist spending a lot of time in the US with virtually nothing to show.

    The inability to even make a dent in the US pop scene happens for 3 reasons (there are more, but we’ll keep it simplistic):

    1) Inability or unwillingness to permanently relocate.

    JYP’s gamble may make Korean entertainment companies even less willing to move their artists to the US on an extended basis (such as they were willing to begin with).

    2) The fickle tastes and short memory of the average US pop fan.

    You can’t take extended breaks in the US — not unless you’re cool with someone else coming to take your spot. The US mainstream audience has to see your face somewhere. You have to be on their televisions, down the road at their concert venues, on their radios, etc. They WILL forget you if you do not constantly assault them with your mug.

    3) Lacking courage to live and die (hyperbole, of course) by your own unique image.

    You have to do something unique. Gangnam Style wasn’t a phenomenon because it looked like Kpop — it was something of its own. It had no polished dancing, no teen heartthrob at the mic — just a Korean man who looked like he could give a Vegas lounge singer a run for his money. If you’re going to make your name doing oddball and screwball things, you would be better off not tossing those things out the window and just manufacturing what you THINK the US audience will like. Stay in your comfort zone and don’t change every facet that makes you friggin YOU. Maybe you succeed, maybe you fall flat on your face — but that can happen whether you change your image or not, so stay with who and what you are and take your chances.

    Of course the language barrier will play a part in all of this, but it is what it is. In the end, it may be that Kpop really isn’t different enough on its own, as it stands right now, to bring something unique to the US table.

    Is there anything that can be done about that (forging a noticeable difference)? You’re damn right. There is music and there are flavors unique to Korea — find some way to integrate them more noticeably in your pop music. You need something that differentiates your music from what the American listening audience hears everyday — or else how can you expect them to distinguish you from the dozens and hundreds of other pop acts vying for their attention?

    • http://twitter.com/PlumAusten Plum Austen

      Yes: they have to bring their own unique musical flavour to the table – play up to their strengths. This way, they can succeed or fail in their own terms – not just by imitating someone. Even failure under these circumstances would be honourable. I do not know if they will ever be mainstream, but there is really nothing wrong with having their own niche market. Their mistake, in my opinion, would be going after the pre-teen market. Language is a huge barrier in this market. They should try for the young adult market. This group has the disposable income, they are more willing to experiment and they are trying to expand their perspective. But for this market, the dependence on cutesy mannerisms and inane lyrics are simply not going to suffice. They need more stark, honest, meaningful content. That, coupled with unique sound will give them a fighting chance – provided they are willing to put in the hard work and persevere, and not expect instant miracles.

      • http://www.facebook.com/people/Nate-Broadus/100003245734823 Nate Broadus

        I think idols would be willing to experiment (especially the American-born ones). But if there is one thing you can count on from suits, it is that the stats speak to them more loudly than common sense. It’s like the warmest security blanket in the world, and it whispers to them over and over again, ‘Play by the book… Stick to the tried and true… Bleed the consumer… Redrum…’

        Is that ignorance to the effectiveness of experimentation by K-entertainment executives? No. I am almost positive they see the same thing some of us do.

        Plain and simple, they are just too scared to give it a shot — and for better or worse, JYP has given them one more reason NOT to take that chance.

        I say for better or worse because, while the move did little to bring the Wonder Girls as a whole into the American music conscious, it did bring Sunye a husband, give the girls more access to another culture, and it gave them a chance to get out from under the crushing microscope gaze that is the Korean pop establishment.

        If you are only going by terms of market success, JYP’s move was a failure – but that doesn’t tell the whole story.

        For the WG as people, this might have been the best decision he could have made in retrospect.

    • http://twitter.com/JohnDeSims JDSono

      And here I always thought it was America fault for being closed minded….that’s what I hear on AKP

      • http://www.facebook.com/people/Nate-Broadus/100003245734823 Nate Broadus

        Being close-minded is not exclusive to ANY culture, country, dimension, what have you. It is as universal as unconditional love — or spiders (at least anywhere not in an arctic climate).

  • http://www.facebook.com/dim.tso Dim Tso

    Korean entertainment companies fail for trying to create “music” which sounds like a cheap knock off from american music, then try and sell it to americans as something original. As if america doesn’t have enough shitty music which they export worldwide to begin with.
    I daresay asian groups would be more succesful, or at the very least, listened to, in Europe, where cultural diversity is commonplace and people aren’t that close minded.

  • http://twitter.com/NyNy_x NyNy ♛ ナイナイ

    Pretty much closing their door slowly to the American market.

  • BishieAddict

    Rain or WG didn’t quite make a splash (well Rain left) as anticipated. I don’t think that the US is an easily achievable market. Psy’s the only one that “made” it so far, and ironically he didn’t even try. He just had a really funny music video (and a catchy dance to go with it). Luckily he’s fluent with English.
    Everyone else that spent so much time (se7en, rain, boa) on a US debut didn’t do so well. I think JYP should stick with Asia. They should take advantage that 1/2 of Miss A are Chinese and spend more time on the China market.

  • rochelle.bernard96

    Lol, what finger waving? No one knows that song here.