Idols/Music
20110701_seoulbeats_SNSD

Does This ‘Echo’ in My Brain?

43
Written by On July 2, 2011

SNSD mixes cutesy, bubble pop with sinister undertones on the “Echo” track, but in the MV?

  • Just when you think SNSD is going to grow up, they start acting like prebuescent girls again.
  • Does anyone know where I can get one of these dresses?
  • Watching this MV gives me terminal diabetes.
  • Can someone get me a ticket to Phuket for my birthday?
  • Jessica shoving Sunny = regular occurence in the SNSD locker room.
  • Seohyun looks like she crimped her hair. And then had a whale swallow her.
  • Hyoyeon looks beautiful. BEAU.TI.FUL.

The MV is beautiful: the girls look great and Phuket looks great. But for a company like SM Entertainment, who has the funds and the gravitas, they have to start coming up with something better than “pretty idols prancing about in a pretty backdrop.”

P.S. Maybe this is just me and my Western prospective, but now that all of SNSD has reached adulthood, it’s kind of nauseating seeing them act this way. Especially since their Japanese activities have them going in a different direction.

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  • aznboy

    Cute is their bread and butter and that sh*t sells like hotcakes in Korea. I mean honestly compare Oh! and Run Devil Run, which one was the better song and which one sold a ton. I really liked gee but after that I’ve liked their more mature songs a lot more.

    • aznboy

      The song is really catchy though.

  • -

    The song and the MV were unbelievably boring to me; the climax just wasn’t there. Yes, it was painful to watch them do those expressions again. But you’re right. Hyoyeon looks great here, as do the others–minus the cute gestures of course.

  • aiscreamparty

    i looooove hyoyeon she’s just so cute <3 def. my fav. member… not liking the song or the mv though, the song is annoying…

    acting like a 5 year old when they are 20 and over must be painful, too bad this is what sells… poor girls…

    • clamsauce

      agreed…jeez i wonder if SNSD will ever be able to mature image wise or even musically in Korea. There Japanese attitude is way cooler, mature, sexier, and just plain more likable because it makes sense and isn’t nauseating. Why do korean’s love this cutesy, silly, baby image so much??…i seriously don’t understand it. There’s a way to be feminine without acting like some type of little 5yr old princess.

  • Dramz

    Is this their answer to the growing fanboy chants for A-pink or whatever that new cutesy girl group is called?

  • Bday

    Yr comparison abt Seohyun’s hair is just LOL XDDDDD
    Hyo looks WOW w/o weird hairstyle.
    Their image needs to grow along with their ages – yea
    but I thk they just release this stuff to please their fans ^^

    ps. Real Phuket is way beautiful than in this mv. C’mon ;)

  • ceeeeeeee

    hey hyo, your nose job is glaringly obvious.

    • casey

      LOL

    • …

      who cares.. she’s awesome.
      damnit sm, i want more hyoyeon!! D:< lol

  • kc

    it’s fun seeing how much girls hate cute girls
    if this article had been on Bigbang or another boy group everyone would hate on the writer but when it’s an equal hate on SNSD it’s all good cause I mean, there’s no way a girl can generally be that cute -.-
    I understand SNSD isn’t popular with girls, that’s gonna happen since they’re girls, but the fact that they have so many antis just because they’re cute makes me ashamed to be a girl-.-
    it’s one thing if this just isn’t your style, hell, it’s not mine either, but saying things like “they’re so childish” and “they have no talent” shows how childish you are.
    what should “mature” women act like? should they be swinging their crotches at the screen? dry humping random backup dancers?
    wake up and stop drinking the hater-aid people, just cause it’s not your style doesn’t mean that it sucks.
    now my opinion, I’m not much in the song, it’s down right repetitive as hell but it’s not completely terrible- and the MV, I rather like the MV, it makes me really wanna go there. my thoughts are that they should have chosen a different song, they have alot of good songs on their albums that never get promoted (cause people have to be on crack or something, they have so many good songs that should see the light of day on their albums) though this song does go with the MV, I mean it’s a chipper as it can be for a subject like that (I think it’s a song about a jerk)
    but yeah, while I don’t much like this song I like Snsd and their MV so go them.

    • acidimp

      Don’t you know being a woman means you can be strong and independent and anything you want as long as it’s too cute, too smart, too slutty, too powerful. too independent or just about anything that makes other women feel uncomfortable. Yay for women’s lib.

      • kc

        you’re right, I’ll have to embrace this now

    • Akicha

      Haaa??
      Where do you get the notion that girls hate SNSD? I’m a girl and I love SNSD to death. Many of my girlfriends are SNSD fans, and many fellow frequenters to SNSD’s fansites are girls as well. Hell, even soshified’s founder, the biggest SNSD’s fansite is a girl! Don’t make generalization only based on you know.

    • Heyhey

      As long as they are not weak and let people walk over them, I love cute girls and guys xD I LOVE THE SONG and MV :P My favs are JJANG! Hyoyeon, Sooyoung&YooNa!~

  • corey

    the mv came with the dvd it was not a single it was a song in rdr that came out over a year ago so it doesnt require a big music video the video was done as a small gift to sones who really like the song and were upset that they never got to see a live version of the song the point of the tripe was to get the pictures and the dvds …i mean give the girls some rest when you look at photobook you can guess this is what you were going to get so when i saw the mv i wasnt disappointed i was also curious about where i could get a dress like that and was happy hyo had no strange hairstyles and thought it was cute but i do agree that sm needs to start producing music videos with some sort of storyline i liked the jap mvs like gee and genie bc they had somestory although very little but then rdr and mr taxi came out and i was disappointed not at the songs and concepts i liked those but that they add some closeups and then release a dance version without closeups i would also like to say that im a girl and i love snsd and in japan most snsd fans are girls and i appreciate them switching from cute to cool i find that more charming then only seeing one side

    • clamsauce

      WHERE ARE YOUR SENTENCE BREAKS?!?! hahahahaha…there is not one period in this entire paragraph, or comma for that matter…oh my gosh i am laughing so hard right now…

      • corey

        and that is the most important thing to you okay we can see someone is a frigid bitch im glad i brought some joy into your life look i did it again im a clown for you

  • Nori

    Seoulbeats articles are becoming a pain to read lately… Sure I have my own gripes about kpop Industry but why do we feel the need to shit on them on every other article? Koreans have their own taste in music..
    We cannot understand their taste as westerners just as they cannot understand our artists need to check into rehabs and make sex tapes by the age of 18… Oh was I generalizing?

    • hiya

      My thoughts exactly!

  • Angel

    I just realized they’re uber skinny….their head looks bigger for their bodies….abt the song, i think its catchy but not my cup of tea.

  • dingdongdang

    and this is why allkpop have more viewers…ouch…

    • eboy07

      Yeah but most of their news are pretty pointless if you ask me.

      • Dude

        The last three seoulbeats articles were pretty pointless as well

    • Merewen

      Allkpop is a bootlickers site. All everyone does is ooo and ahh over the selcas and hair cut/color. Every once in a while they’ll have an article that is ripe for discussion, but then the commenter’s will turn into a praise and wipe of said person.

      • DB

        an article ripe for discussion = troll bait for more comments, more views, and snide remarks to get people riled up for more.
        I’d say nowadays seoulbeats is becoming more and more like allkpop with every post. Shame. I used to like this site.

      • J

        I can’t believe I’m saying this, but lately AKP is getting more tolerable compared to SB. You see their stupid articles but at least the site /writers don’t take themselves seriously like SB writers do. I mean no offense, but lately this “we’re trying to be critical in a good way” phase SB has just comes across as a try-hard shot to me. SB just used to be really a good site so a lot of ppl still hope that they’re somehow go back to that, but ohwells.

        If anything, at least that site just sticks to their premise – a gossip news site meant for laughs/ocassional hating/spazzing/trolling.

  • tuttut

    This MV was not officially released. It was strictly a fan-service thing, included in DVD only. Ever heard of copyright? Oh, well, I’m fighting a losing battle here. But seriously, please do some research before you jot down bullet points and try to pass them off as an article.

  • Merewen

    What’s the problem? Subi just pointed out a few things about their images compared to their ages. Doesn’t matter if the video was strictly fan service. They work for what is supposedly the best agency in Korea… they could have dropped more money on it.

    And I will never understand they whole grown women needing to act and look like little girls thing. It screams pedophilia to me and that’s what they’re company is going for. A pedophiliac’s wet dream and because the fans of these female groups support and encourage it, they’re going to keep doing it. Shit won’t change until the fans get a clue.

    • jyyjc

      Well because it’s an mv for fan service only, they don’t have to spend a lot of money on it like they do for a promotional single…. -_-’

  • acidimp

    I’ve never seen people so invested in defending an entertainer they probably don’t even know. It’s weird and kind of disturbing. There is a reason (excuse) for just about everything according to some of you. Are yall related? Are you investors? Are you on medication?

    • lay

      i think it is so much more disturbing to see people who talk shit and make personal attack against those artists whom they are not fans of and whom they don’t personally know. to not like the music or style of the artists is alright, but to call them names, insult their looks and other things personal is way beyond disturbing. it makes me wonder how these people treat people around them …

      • lolssnap

        nice one Lay.:)

  • cherri

    This is an old song and seems like it was just a quick MV they planned while in Phukhet cause the fans have been asking for an MV to this song for a while now. Anyway, it’s simple and the girls look gorgeous!

  • NothingNew

    Korea has this pervy sick obsession with having their female idols dress and act like 5yr olds yet be sexy at the same time. They want their ice cream WITH a cherry on top (lol).
    If you “read between the lines”, on variety shows or even on interviews, you’ll see the male hosts/emcees get all pervy with their questions and requests to show their “special talents”. You know, like touching their tongue to their nose, showing their flexibilities as in doing splits
    or some crap like that. It’s all disguised lol.

    All the banning of ” inappropriate material and lyrics and dancing” is total BS. All the Marxism innuendoes’ has been going on for as long as idols been around in Korea. It’s just now with all the competition within the industry it has gotten too out of control…(I swear sometimes I think I’m in some drinky drinky bar with all these idols prancing around acting all slutty yet innocent for the attention).

    • sure

      That kind of obsession is nothing compared to the western obsession with drugs, alcohol and sex in the media and their artists.

  • yuchen

    SNSD would be so much better if they gave 4 to 6 girls the boot. Take your pick. They should at least split into units because half of them just stand their and look pretty while they split the song between Taeyeon, Tiffany and Jessica. Im also really sick of the flip-flop in concepts. Why cant they just choose one? The fierce concept does just as well as the cute one. Both get the male libido going either way in asia so they might as well choose one and stick to it for a while.

    • yuchen

      I’m also really sick of the korean pop is better than american pop arguments too! Dont pretend that the sexualization of entertainers isnt present in korea because it is and probably more so than america. Every music video that comes out sexualizes some girl while she tries to act like a child. Or boys take off their clothes on stage every chance they get. You fool yourselves if you think asia doesnt have the same obsession with drugs, sex and alcohol. Just look at all the idols ,who entire careers are fueled by the hormones of underage teenagers, that promote some type of alcoholic beverage in korea. People need to get over themselves and get off their high horse as well as take of their blinders. Some people really think that because they listen to kpop or jpop or whatever that they are soooo multicultural. Get over yourselves.

      • Nori

        Like looking up to pop stars who flash their boobs and beaver at paparazzis or, release sex tapes as career boosters and check into rehabs like they are going to summer camp are any better…

        • eboy07

          Not all US artist do that. And kpop is lately selling sex too.

          • Heyhey

            Kpop is dying…its turning into American music…just you wait T^T

  • Anna

    Was this done before they decided to promote in Japan? Cause I distinctly remember that Yuri lost a lot of weight and dyed her hair a lighter color. This MV looked like the drastic weight loss never happened.

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