Idols/Music
062711_2ne1_seoulbeats

Dear YG: What the @&*#$!?

30
Written by On June 27, 2011

Originally the MV and the song “I Am the Best” were to come out on the same day.  YG  postponed it and said it would “probably” be released today  at 10PM KST.  1 minute into the release he revealed that teaser above.

Dear YG,

I ,mean, really. Come on man.  I know you’re using wons for napkins thanks to these girls, but remember who put that money in your pocket. I mean, I get it, the old bait and switch, ha , ha, but after a coouple of times, no ONCE, it gets old. Especially if it involves 2NE1, whose fans are so fervent they made hundreds and hundreds of cover videos of ‘Lonely’ just to get a chance to see the girls in person and maybe catch a quick peek of T.O.P and Teddy in the studio (not that I did or planned any of the above or anything).

Honestly, I’d cut you some slack if you had just stayed mum about the whole thing. Yes, still frustrating but you made a promise bucko, and now we’ll probably see the video…well when will we see the video? I certaintly don’t care.

But, look,  it’s the principle of the thing, dude. Yes, there is such a thing as “leaving them wanting more” but there is also a saying called, “don’t look a gift horse in the mouth.” AKA DON’T PISS OFF YOUR FANS (or give your anti-fans more ammunition).

All the Best (Say Hi to T.O.P. for ME!),

Ashley

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  • Kathryn

    What are you talking about? I’m confused.

    • LaLaLa

      The point of the article is that when it comes to 2NE1, YG’s promotional tactics have been extremely annoying lately.

      I couldn’t agree more. I didn’t want to see three different ~acoustic and reggae~ versions for a song that is pretty acoustic to begin with, and I’ve3 finally had enough of his regular ways of naming several release dates and then not sticking ANY OF THEM. For christ’s sake, don’t hand out release dates like candy just to satisfy the fans.

      I’m a YG stan, but this is ridiculously annoying.

      • J

        Agree.

        I don’t even understand why the company can’t seem to meet their timeline, when their groups aren’t as busy as the other companies’ groups, promotions-wise. It’s crazy. What baffles me sometimes is that they’ve been through this “we’re running out of time” shit before, why can’t they do something about the constant delay.

      • eh

        So according to you YG can’t promote different versions of one song. A song that was just up on YT at that. What the girls sand “Lonely” three different ways, and he’s suddenly making you all hand in arms about that? I don’t know about you, but those covers were great. Didn’t know that peeved off some people. I suppose we should send a warning letter out to JYP on the Wonder Girls and there never ending promotion on Nobody then.

        How is it annoying though? It can only be annoying if you’ve been gagging for this MV. I can also (sorta but probably not) understand your frustration if you’ve been glued to their YT account. I’d hope you would have better things to do — but cannot understand the big whinge on a music video. Lets be blunt now — it’s not like a comeback after ten years ala Britney Spears or Prince level you know.

        Just 2NE1.

  • shrug

    As a YGfamily fan, even i don’t understand how YG himself thinks. But hey, at least i get to see those girls rocking the stage again XD

  • Blasphemy!

    Yeah, this article did not make sense. But thanks to the comments, I now better understand the premise of this post. Thanks fellow commenters!

    Commenters: 1 – SB Writers: 0

  • kc

    isn’t this like their fourth time rescheduling the release? really, if this is just a promotional thing it’s not really working for me since it’s making me less and less willing to wait…
    it better be INCREDIBLE for having to wait so long, though I have a feeling it’s probably going to resemble “can’t nobody” or “clap your hands” or “fire”… hm, the list goes on I guess…

  • lindsey

    Its okay my fellow blackjacks, this video isn’t going to be ground breaking anyway. I can wait a little longer :/

    anyway, As a yg artists fan, Ive have grown accustomed to schedule changes.

  • em

    YG is just using the same tactics as when 2NE1 debuted. he thinks he’s the shit now that he has success with these girls and with big bang. he could care less about the fans now. he knows most of them will buy into anything anything. i’m tired of YG’s attitude along with all his artists. they have stupid drama and large egos with low quality music to back it up. who cares if the music video is higher quality if the songs are crap to begin with? there are going to be those people who will love YG and his artists to death. money money money money is the only thing on these people’s minds. let’s tease and build up even more anticipation…not. i’m so sick of them lately. i don’t even care if they are a close family company anymore. teddy doesn’t make good songs anymore so it’s stupid.

    • J

      I don’t think his artists have a large ego, nor they do have drama. You’re stretching it. What the company have is, their inconsistency when it comes to meeting their target schedules, it’s bordering on becoming unprofessional and that’s never a good thing.

      You sound like you’re so sick to death, about time you ignore the whole company and whatever they put out completely. And I’m saying this an advice because more than anything else, people who are bitching so hard like this (unless you’re a troll or simply a hater but I’m assuming you’re not) need to take a breather. Posts like this generally attract more attention and anticipation for whatever a group like 2ne1 does, if I’m not mistaken that’s what you’re so sick of.

      • em

        i’m sick of yg and 2ne1. i don’t understand 2ne1 anymore. i used to be a fan and i don’t think they live up to their hype. they don’t even perform well. i’m sick of teddy’s work. it’s the same stuff all the time. it’s like he’s so comfortable doing one particular thing that he does it for every single thing now. 2ne1 could be better. i liked their first mini-album. all the stuff they’ve put out after that have been crap, very low quality music. after all this time, they could’ve released quality. i’m sick of the ego and pretentious attitude that yg and his artists give off. none of yg’s artists have made much progress or have a clear direction in the past year and it’s crap. it’s all hype. there are die-hard fans out there who will buy into the hype and i used to be a fan of yg artists until they stopped releasing quality. it’s just whatever now. teddy’s name on everything plus yg, it’s the same stuff. i want real music with real artists and i expect that from yg because that’s part of what they are known for but they haven’t delivered. and i still can’t get over having dara in any singing group. i still cringe every time she opens her mouth on stage. i can’t get over cl screaming into the microphone thinking that’s spunk. i’m tired of minzy’s “superior” dancing skills when she only does the same few moves over and over again but in different sequences. i’m tired of how tired and out of breath bom sounds every time she’s on stage no matter if she’s just standing there or moving around. just sick of the hype surrounding yg and his artists these days. after all this time, they can’t even improve on their ability to sing live. the quality is low as hell but there’s so much hype surrounding yg and his artists that no one cares because it’s some expensive stuff and it’s hip and whatnot so it’s different. yeah, it’s different but it’s low quality. i just watched the music video. it’s nothing to brag about. i don’t understand the delays. it’s not high quality. it’s just yg thinking to be hip and cool and try to bring up the hype once again. i’m not troll or a hater. i’m just a frustrated k-pop listener who wants quality instead of this idol saturated junk companies put out lately. it goes for all the companies, big or small.

        • lazyboi

          oo i totally agree with you. lately YG and their artist have been giving off the ‘im the greatest’ kind of personality lately. espically in performances, they seem very cocky.
          like my mom never seen big bang and when she saw their live on mnet the first thing she said was ‘they seem alittle cocky’.
          and 2ne1 hasn’t been out that long but they think since they win a few awards their the ‘shit’.
          i mean some of their songs are good, but their not the greatest.
          koreans only voite for them and stuff because 2ne1 comes off very american-ish. their not your typical kpop group. their more like a korean version of ‘ladygaga,beyonce,rihanna,hanna montana,and everyother girl/woman performer in america.’

          Also the thing that erks me is that minzy is young still, so why she can dance alil naughty and wear outfits that show alittle but when another young girl does it in another group its not ok.

          and teddy is the WORST music producer ever. like really why is he writing music. he sucks! all the money YG has and he can’t find someone else to write his damn music.

          • J

            Have you ever heard of stage presence, stage persona. Hell, some artists even call themselves by a different name when they’re on stage.

            Secondly, I’ve never seen such post as yours lately and just wow. The sweeping generalizations are just.

        • lay

          i’m happy to tell you that you being no more fan of 2NE1 is no loss to them. in fact, good riddance.

        • J

          I didn’t even brand you as a hater nor a troll. That’s why I commented at your post, because if you were I would have probably ignored you.

          The more reason I’m telling you to take a breather and start ignoring all their stuff. I mean, look at your post. It’s bordering on becoming a hostile rant. The frustration is at a higher level already.

          About time you need a break, man. In all honesty and I know you’d hate it I guess, but as long as there a lot of people giving two shits over what the company and their artists does (negative or positive), they’ll stay where they are.

          I’ve always thought that the only way to stop things like these is to actually stop paying attention. I mean, would you think it’s rather better to focus on the things you like instead on ranting around the same circles? There’s a lot of pretty good artists out there that might give you satisfaction, so go out and discover them at this point. You saying the same thing over and over again won’t do anything. I mean, I’m just saying. Let go, cause they’re not gonna change, especially not with comments like this. Now if you and the others who feel the same way would ignore and be indifferent, there could be a possibility.

        • J

          I did not brand you as a troll or a hater. That’s why I commented on your post, or else I could have just ignored it.

          Anyhow, I say the more reason for you to get out and focus on spending time listening to artists who satisfies you and meets your standards. There’s a lot of them out there and I think it would do them some good if you’d listen to them now, instead of using up your time ranting like this at a company or group that you don’t think is worth your attention anymore. Your post just screams ‘I need to get out of here!’. And maybe you should.

          They certainly won’t change, certainly not by listening to people’s angry comments like this. Companies like them thrive this way. Indifference is the key.

          All I’m saying is, people always lament on how big groups like 2ne1, or SNSD not deserving such big attention when the same people couldn’t even spend time with actual artists they deem worthy, much less get out from a rut only they can easily get out of.

          It’s really simple – cut your connections completely and don’t even bother checking them anymore if you’re certain that they’d dish out something crappy. Maybe if ppl did this more, we can see actual changes.

        • ctfxc

          Yeah! I mean CL, Minzy and Bom aren’t half bad. I was just shuddering at how astonishingly awful Dara is. I’m also sick of hearing just 2NE1 and Big Bang. There are other artists at YG Family that are being screwed over for just these two. And Teddy does need to come up with a new idea for songs. I just don’t bother listening to 2NE1s music when it comes out…ever since Fire really :(

          • lay

            good for you then. maybe that em should do as you did rather than whining like she did above.

        • shan

          I AGREE I love what you wrote everything you said is how I feel. I hate how minzy acts like she is such a good dancer when she barely can but people hype her so much saying she can but really there are people who is way better then her.

  • eh

    Can’t understand the article either. Is the OP that desperate for the MV or something. Who cares. If you’re getting upset about his marketing strategy you have too much time on your hands. Whenever the MV comes out, I’ll probably get around watching it two days after…and I’m a big 2NE1 fan at that.

    This would only be annoying, if you’ve been staring at the countdown. I suppose Ashley has then.

  • Lierre

    YG stans should give this effing troll a clock and guide on how to read it.

    As a YG & 2NE1 stan myself, this is not cool. Not fun anymore.

  • *-*

    OMG the MV just came out and it is awesome lol

  • MisterBlister

    Well I just got back from watching the music video and I got to say that I liked it. I liked the diversity in the music video that each of them had, they looked as if they were having fun.

  • >=/

    What the heck is everyone complaining about? I mean really, your complaining about such a minor thing. IT’S NOT LIKE THE WORLD IS GOING TO END PEOPLE!!! YOU’RE ONLY GOING TO END UP LISTENING TO THE SONG & WATCHING MUSIC VIDEO ANYWAYS!!! Gosh how annoying it is when people keep on complaining saying “YG & 2NE1 This…” “YG & 2NE1 That..” Get over yourselves. Maybe when you become an artist that does music and you know how it truly is, then you start complaining. If not, then STFU and be patient. When it comes, then it comes. If not, then wait. How hard is that?

    • lay

      THIS. love ya!

  • eboy07

    Thats why kpop fandom can be annoying. Complaining over small things. But then again most kpop fans are teenie weenies.

  • Pingback: I am the Best (내가 제일 잘 나가) by 2NE1 (투애니원): Lyrics, Translation, and Explanation « The Grand Narrative

  • Pingback: I am the Best (내가 제일 잘 나가) by 2NE1 (투애니원): Lyrics, Translation, and Explanation « The Grand Narrative

  • JOMAMA

    Why are you guys mad? 2ne1′s success has all been because of hype. I’m not trying to defend 2ne1 or YG, but it seems like you BJ’s would be expecting it.

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