Roundtable: Scandals, Image, and YG Entertainment

To say that this year hasn't been the best for YG Entertainment is a massive understatement. 2019 followed T.O.P's 2018 scandal; and instead of th…

Role Model or Disgrace? The Stakes of Founder Branding for Entertainment Companies

When discussing entertainment companies in South Korea, the top three companies surface immediately – SM Entertainment, YG Entertainment, and JYP …

YG: To Boycott or Not to Boycott

2019 has been a bad year for YG Entertainment. In addition to Seungri's Burning Sun "scandal", Yang Hyun-suk, Executive Producer, has also been em…

Winner Chooses Safe, Wholesome Fun with “Ah Yeah”

YG Entertainment’s boy group Winner has never been one to limit themselves to just one musical style, choosing to evolve alongside the latest musi…

YG Treasure Box Ep. 8-10: The Deception of Choice

YG Treasure Box season 1 has finally come to an end and YG Entertainment now has new boy band in preparations to debut for the New Year. We are no…

YG Treasure Box Ep. 5-7: Choose Your Next Song Wisely

YG Treasure Box ratings are proving to be a success that YG Entertainment has already made the announcement for a season 2 to begin sometime later…

YG Treasure Box Ep. 1-4: The Future of YG

It has been a tough year for YG Entertainment. The company has been riddled with criticism after criticism over company practices, biased treatmen…

YG Treasure Box: Going Back to Basics

YG Entertainment’s new survival reality show, YG Treasure Box will premier on 16 November on JTBC. YG Treasure Box marks the company’s second fo…

Side B: Epik High, Forever Following the Flow

This time last year, Epik High was gearing up to drop their much anticipated album We’ve Done Something Wonderful. Now just shy of their 15 year annive…

Zion.T Solidifies His Style with OO

Zion.T is finally back after two years! There were many questions preceding his comeback: would he live up to expectations and success of his debut alb…