We recently reported that the DBSK trio Jaejoong/Yoochun/Junsu, now known as JYJ, have contracted with Warner Music Korea for the distribution of their first full-length album. As of now, the trio is not under any one entertainment company, and many have been wondering how the group  plans on managing their activities as their career further progresses.

It now appears that JYJ intends on breaking into the Chinese market with their recent collaboration with East Asia Entertainment, which will be managing the trio’s activities in China, Hong Kong, and Taiwan. Read the official press release below:

Top Asian idols Kim Junsu, Park Yoochun & Kim Jaejoong have officially announced that they will be joining East Asia Entertainment Limited to expand their performing careers in China. East Asia Ent expressed that they are honoured to be working with such phenomenal Korean stars. The trio will be promoting in China, Taiwan and Hong Kong, and besides collaborations in album distribution, East Asian Ent also has plans in other endeavors such as concerts, commercials, movies and television dramas etc.

East Asia Entertainment is a media and cultural entertainment agency, and big names under their label include Andy Lau, Leon Lai, Daniel Wu, Sammi Cheng, Miriam Yeung, Denise Ho, Han Hong, Richie Ren etc. The company manages over 50 singers, actors and actresses, and is one of the biggest and most established concert organizers in Asia, responsible for producing over 1000 concerts and shows over the years. Productions of their sister company, Universal, include the ‘Infernal Affairs’ Trilogy, ‘The Warlords’, ‘Initial D’ etc. Having produced several hundreds of successful films, they are one of Asia’s largest film companies.


The collaboration between such a prestigious company and such popular super stars will no doubt be a force to be reckoned with. According to the two parties, the trio’s first appearance as East Asia Ent artists will be at the East Asia Feiyang Concert on October 23rd in Hongkou Stadium, Shanghai. Kim Junsu, Park Yoochun and Kim Jaejoong have confirmed that they will be performing, and East Asia Ent are honoured to be working with the three. They will be meeting their fans as a three-member unit at the event.

Kim Junsu: ‘Really looking forward to working with East Asia!’
Park Yoochun: ‘Hope to see Chinese fans again in October!’
Kim Jaejoong: ‘Havent’ taken part in any Chinese films before, we’d really like to produce a good film and we hope that the fans will like it!’

Kim Junsu, Park Yoochun and Kim Jaejoong will soon begin their activities across China, Taiwan and Hong Kong. The concert on October 23rd is only the beginning, in the day sto come, they will be pursuing a large variety of other endeavors. Please look forward to it.

Trans: dorfehh @DBSKnights

It now appears that JYJ plans on working with a variety of companies, each managing different aspects of their career. This method of career management is not uncommon in the West, but within an entertainment industry where artists are often managed by all-in-one companies, JYJ’s methods are indeed unique. Will this usher in an era where choosing one’s management, distribution, and publicity companies becomes a norm amongst Korean artists? It may be the first of many changes that JYJ will be making to the Korean music scene. But for now, we can only wait.