• Typical

    Its annoying how they showed Hyoyeon for like two seconds..honestly girl should have a career of her own.

  • Anonymous

    They’re styled like the ajhummas in K-dramas and the bags look like knock-offs of popular, high-end purses.

  • Guest

    what on earth is that group pic without the bags? there’s terrible photoshop and then there’s that eyesore. good lord!

  • Aurora2687

    The girls look absolutely gorgeous, I want Seohyun’s dress in the first picture and that bag in-front of Yuri. I love the crown’s on the purses and clutch!

  • Anonymous

    For something that’s so luxurious I do not see the luxury. Some of the girls have dresses that are more homely instead of glamorous. I think the one that has the styling right is sunny, seohyun and sooyoung. As for the brand itself I’m not feeling it, the crown is a little obnoxious and childish for me.

    • Anonymous

      They’re selling purses and jewelry not clothes.

      • Anonymous

         Yes I know that thanks for telling me something I already read but it is an advertisement so I have to look at the whole picture. If J.Estina is luxurious I expect to see luxury. I am not blaming/bashing SNSD if you feel that I am I’m just stating what I see could be better executed.

        • Anonymous

          I agree. I expect a little bit more glamour and luxury when you’re selling bags that cost 500 USD. The sets and clothes, though gorgeous, seem to cheapen the look of the items. Also, the jewelry isn’t highlighted as well as it could have been. It looks like they ARE selling clothes.

          • Poodle2993

            They cost 500 USD?! I thought this brand was ordinary. That’s some expensive glitter! :))

          • Anonymous

            That’s around the pricing of Coach. Designer, but not super high end. More geared towards middle to upper middle class.

          • Poodle2993

            Yeah, some products are cute but i think Coach is still higher than this brand. at least, coach is global and has stores in various countries. AND does not rely on glitter and princess crowns. 
            It’s as if J.Estina is synonymous to SNSD. Bubblegum/Child’s Play to the core. 

          • Poodle2993

            Yeah, some products are cute but i think Coach is still higher than this brand. at least, coach is global and has stores in various countries. AND does not rely on glitter and princess crowns. 
            It’s as if J.Estina is synonymous to SNSD. Bubblegum/Child’s Play to the core. 

  • Poodle2993

    I think Hyoyeon is looking better and better..and she’s not even my favorite! ;) I think she’s one of the top dressers in SNSD…top as in she can pull off the look effortlessly :) Too bad they seem to give the nice clothes/accessories to Yoona and some others who can’t pull them off. I like Yoona and I think she’s absolutely pretty but being pretty doesn’t instant;y make you fashionable. There’s a difference. I look forward to the style of Sooyoung (ultimate favorite), Jessica (despite her long chin), and Hyoyeon and Sunny ;) Even Seohyun is starting to form a style pr look of her own which is classic. I like ;) Taeyeon, Yoona, TIffany, and Yuri also have their own style but they don’t seem to have that innate and personal style…or they just can’t pull of that “oomph” in fashion. 

  • asianromance

    Love hyoyeon’s pic.  I notice that the make-up artists are doing that weird thing where they make the faces super pale compared to the rest of the body. 

  • Anonymous

    I thought that Jessica looked really weird in her individual picture… I barely even recognized her.

  • Anonymous

    I think a lot of their expressions, especially in the group shots, just come off cheesy so it’s hard to take the whole luxury and glamor aspect seriously. But I do like the styling. Can’t say the same about the actual product. I’ve never been a fan of tiaras or crowns being emblazoned on things. 

  • Guest

    Why do they always feel the need to show off their legs? Can they ever put those things away even for a second?

    • Poodle2993

      Because they can’t show any other body part that could label them as sexy…i don’t think they’re all naturally sexy..because they’re unaturally skinny ;)) That’s why when they’d try to crack the US, they’d have to use their legs. I don’t think SM would allow them to wear anything revealing on their upper torso. Which I think is a good choice because at least they wouldn’t conform to the US’ standards of what is sexy PLUS they wouldn’t humiliate themselves since they’re not gifted up there. Well, except Sunny and Jessica (who might have had something done in that area other than her jaw or her buccal area.) 

      • jhg

        If you’re talking about Jessica’s boobs from MAMA; that was all push-up bra. She’s just as flat as the other girls, except for Sunny of course.

        • Poodle2993

          But what about her dress during their tour in her solo segment? It…doesn’t look that much real…

          • jhg

            Again, push up bra. Look at photos of her in casual clothing, if she had a boob job it would have been evident. Why did you just single out Jessica when Seohyun and Yuri also had obvious cleavage at the MAMAs?

          • Poodle2993

            Oh okay then, I must be wrong. It just seems to be more in her personality to opt for enhancements..compared to Seohyun or yuri. 

          • jhg

            lol… Yuri had more plastic surgery than Jessica and Taeyeon combined.

          • Poodle2993

            Really? Like what? Now, that’s interesting. I thought she was one of the one who didn’t have anything done. It looked like Tiffany had the most plastic surgery though. 

          • jhg

            Eyes, nose, and now she has done something to her cheeks that makes her smile look really odd. Just compare photos of her smile from 2010 and nowadays.
            Tiffany did have the most plastic surgery, I hope she has stopped now. 
            But all the jaw reduction surgery people have accused SNSD of doing is just botox.

          • Poodle2993

            Can botox reduce the jaw? Medically speaking, from what i know botox is a neuromuscular toxin…and the jaw (mandible) is an anatomic structure which is made of bone..so how could a toxin affect a bone? I’m sorry..but i want to understand. It is highly possible that they got jaw reduction surgery..and that’s fine. It’s for their fame and longevity in an industry where there are more naturally prettier artists. 

          • http://www.facebook.com/profile.php?id=100000198370885 Kazuki Fuchoin

            that is because the enlargement of the jaw can either be because of the jaw bone itself, or the muscle attached to it. if it’s the muscle, then botox is the way to go. the muscle will eventually atrophy, hence you achieve the v-line jaw.

    • jhg

      It’s a good thing they style themselves. Oh wait…

  • Anonymous

    feels tweenybopper

  • http://twitter.com/cobyness11 coby

    after seeing the first pic, the first word came out is photoshop. There’s no way their legs will be so barbie-esque.  Though it looks so pretty as if I am looking into dolls.  Love their legs! Oh! I forgot they are trying to sell bags. hehe

  • Anonymous

    They look stiff and lifeless. Perfect for imitating dolls, but not for advertising. They don’t give off any feeling: no glamour, no sexiness…they’re very pretty girls, but the ads are very “basic” in a bad way. There’s no clear concept.

    I look at those photos and they don’t make me wanna buy the bags. And what is going on with Jessica? She looked ‘scared’ and very awkward in the photos. The rest of the photos look heavily photoshopped.

    One thing I love about real models is their ability to convey the right amount of expression and feeling through their poses. Most people say modeling is so easy and it’s just posing in front of a camera, but seeing these photos and other photos of celebrities who look awkward in photo shoots, it’s obvious that modeling is so much more than just striking a pose and being photogenic. 

    Designers take a lot of time deciding who will be the face of their products. Versace always chooses someone sexy, sultry, and glamorous to match the brand’s designs: Natalia Vodianova, Isabeli Fontana, Gisele Bundchen, etc. Valentino always goes for the romantic advertisements to complement the overall aesthetic of the brand, and their models are always ethereal in beauty to show off the lushness of the clothes. It doesn’t make me wanna buy the clothes because of the expensive prices, but the Ads are enough to make me think that if I had the money, I would splurge on Valentino.

    And the tiara on those purses is just tacky. It’s like the purses with the intertwined GG to show it was a Guess purse, or the Louis Vuitton emblem etched all over many of their purses. Very “flashy”.

  • JW

    typical.

  • Merry

    sunny…looks like a man in the group pic.

  • guest

    The girls look good but the brand itself is blah. I thought the clothing were part of it too but I guess not. I seen better pictures on yesasia and sites like it. J.estina is a Korean brand trying to venture oversea; I guess that why they are using SNSD. 

    • Anima

      Using SNSD will not get them international sales outside of the kpop fandom imho. To me, I think being top kpop stars helps their beauty appeal because I’ve seen asian girls at my university who I find to be prettier than some of the snsd members. That and this whole photoshoot looks cheap. But I don’t say that to discredit snsd, I respect them as performers and what they do, I’m just saying imo.

  • scarletdevil

    Jessica’s face looks like something out of the house of wax.

  • me

    Wow, they look so…many. Just curious if the models were replaced by Wondergirl or miss A or BEG, would people give different opinion? hmmm

  • http://www.facebook.com/profile.php?id=100000198370885 Kazuki Fuchoin

    “and who I at first thought was Park Bom turned out to be Tiffany” I LOLed like hell after reading this.