Ateez Show Off a Joyful Pastiche of 4th Gen Masculinity in “Bouncy (K-Hot Chilli Peppers)”

“Icky” Sees Kard Dive Into The Surreal

Despite Bold Choices, Enhypen’s “Bite Me” is Half-Baked

Mijoo Leans Into Introspection in “Movie Star”

(G)I-dle Tackle Self-image Issues in Y2K Inspired “Allergy” MV

Perception is Reality in Max Changmin and Ha Hyunwoo’s “Hybrid”

Le Sserafim Can’t Step Away From the Formula in “Unforgiven”

Seventeen’s “Super” Reimagines Cultural References with Grandiose Simplicity

NCT DoJaeJung’s “Perfume” Lingers as a Perfect Scent

Kep1er Find Their Footing But Lack Cohesiveness in “Giddy”