Welcome back to For Your Viewing Pleasure, where we take time out of the week to curate a set of photos from the K-pop landscape.
You’ve seen them on the runway. You’ve seen them if you’ve ever traveled to any New York, London, or Seoul fashion week. You’ve seen them if you ever read fashion magazines, or keep up with celebrities. You’ve definitely seen people wear them on the street, as the unmistakable labels easily stand out in crowds of unbranded clothing. These brands, the ones with the internationally renowned names and eye-catchingly minimalistic logos, have long been a staple of fashion.
They range from traditional designer brands such as Louis Vuitton or Tommy Hilfiger, to brands minted out of niche lifestyles and youth cultures, like Supreme or Nike. And like it or not, they have been recently merging the way for a tentative marriage between the lucrative high-end fashion and streetwear industries. For instance, glance over how these Korean fashion editorial photos seamlessly blend some boujee brands with a mixture of casual simplicity and high-end elegance.
(Images via L’Officiel Hommes, Arena Hommes Plus, Elle)