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Anatomy of an MV: MBLAQ’s ‘CRY’

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Barely 2011, and the MVs are arriving hard and fast already. Kpop waits for no one. This time we have the video for MBLAQ’s new single ‘Cry’ coming off their forthcoming album “BLAQ List”. If you are a MBLAQ fan, you will find nothing to criticize here, but a few thoughts.

  • Starting off with some bass Engrish (but bass makes everything sound good)
  • It’s a shame MBLAQ initially lost to BEAST in the boy band wars, because by and large I prefer their style of music to Cube Ent.’s
  • I also prefer their choreography, yowza
  • Still brings to mind five Rain clones in sync, but at least they’re getting better at it
  • You know, sparkly blue eyeshadow can be oddly attractive…
  • Oh goodness, I don’t want to jump to conclusions, but it appears that JYP could be spreading his aerial acrobatics fetish to other groups. Technically they are dancing in the water I suppose, but still…
  • Speaking of rain (Rain! ha,ha…) the one boy band staple used since the beginning of time, emotional distraught dancing in the rain. No shirtlessness this time, which is for the best. I always believed the presence of  naked manly pecks in your face takes away from the effect, though I’m sure some of you disagree

(youtube)

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  • mica

    They ARE getting better alright.. Love the song, love the MV…love this more than i did “Y”

    • wawa

      agreed.

  • jen

    they are getting better! i always thought their performance was lacking, they really couldn’t be in sync with each other. but i like this A LOT more then “Y” and even “Oh Yeah”.

    this really shows that they have been working hard.
    and yeah BEAST pretty much won over them. but BEAST just had something working for them. however with mblaq’s newer and improve image, i wonder whats gonna happen

    • yogibi

      agree… agree…. they’re slowly maturing … and getting better and better.. like much Rain himself.. but look at where he is now..wow!!

  • Xfactor

    Well considering that Beast put out album after album I would surprise if they didnt make it. Well hope this year is Mblqua year. Since I have a soft spot for R&B I actually like this song. but I can hear and see the JYPism..is this good or bad I’m not sure

    • j

      ^^ right. Beast worked non-stop eversince debuting. it’ll be a shame if they didn’t get popular with all that. Cube banked on the popularity Beast was getting once they hit their 2nd mini album and they got what they wanted. I wonder if MBLAQ worked non-stop also, will Beast still be the more popular one? IMO, I don’t think so.

  • kc

    the only real thing I don’t like about this is their eye shadow, but that can be easily over looked^^ I think it’s pretty cool that they keep coming back better then before, ‘oh yeah’ was a bit annoying but still a bit addictive, ‘y’ was better, but their use of ‘y’ confused me a bit… and the video at the end… I like this one alot better, joon really show’s off his dramatic…ness and GO looks great (still kinda miss the stash though…) I like the water scenes, Mir looks really innocent while swimming and Joon got to show off some of his ballet^-^
    already we’re getting pretty good songs, I don’t wanna jinx it, but I think this is going to be a good year^^

  • Literati

    I think MBLAQ is a cute army of lil Rain clones. And I bet that JYP will adopt Joon next because of his love of modern dance and ballet.

  • eh

    Um, well it’s a good song. Lee Joon again is overacting in his parts, which kind of puts me off. I’m not digging the outfits, and the eye make-up puts Gain’s to shame, which tells you enough. I feel bad for Mir, he seems to get about two-shots in the MV, and has the same hair since their debut. The water aspect reminded me of that ANTM shoot, LOL.

    Considering GD&TOP are hitting the charts, and the comeback of Yunho and Changmin, I don’t think MBLAQ have a real shot. Then again maybe they will. I do feel sorry for them, it’s a shame their company couldn’t sort themselves out before hiring young talent.

    • j

      wth is this comment? oh well.

  • leyla

    EWWWW WTF! MEN SHOULD NOT WEAR EYE SHADOW! they look like girls…………correction GAYS!

    • Casey

      Sometimes it shocks me how ignorant people can be.

      • Koffler

        It’s not ignorant to think they look like gays.

        • Kyana

          Ignorant
          you could’ve just said they looked gay and not like gays

  • bb333

    1) this song was produced by ETRIBE… not jype or rain.
    2) yes the choreography was done 100% by rain
    so pls seoulbeats nxt time u write an article please kndly include these facts or alse other ppl have great misunderstandings such as this song or mv is very very jyp-ish..

  • Vicky Nguyen

    I loved the MV. Although they could’ve done without the underwater scenes. I loved the choreo too. I mean, I really liked Y, I didn’t like their concept of Y but I liked the dance and song. Oh yeah was kind of weird for me but I liked it too.

  • Daydream

    There’s clearly a lot of Rain influence in this, song-wise, choreo-wise and mv-wise, but heck i am totally digging it.

    I’ve always thought the MBLAQ boys were cute, but never really liked their music. “oh yeah” was annoying, especially with all the camwhore-esque shirt-lifting antics, and “Y” was forgettable and the chorus made absolute no sense. But “Cry” is actually quite winning, at least in my book.

    it’s tonally pleasing and visually appealing, a combination that’s hard to find nowadays. I especially love the choreography and the underwater shots, and i am with you with the no-shirtlessness thing, good lord, those were so overdone. but the guyliners and eyeshadows…i can do without.

    by the way, G.O looked so swoon-worthy in here.

    • Daydream

      *edit*oops, i meant the song was “aurally” pleasing. the voices were tonally pleasant too.

  • taran

    i think i like the mv!

  • Xia

    This MV most definitely shows improvement for MBLAQ. I’m glad that they took the time to improve instead of busting out album after album. (I mean, I love BEAST and all, but Mastermind was eh compared to Shock while Lights Go On Again was so much better. They kind of bounced back and forth from Awesome to Mediocre for me.)

    But I’m so happy with this MV and song. It shows they’ve worked hard and I like that they decided to show off their natural talent instead of autotuning it to death. I hope the rest of their album is more like this, but I’ll just have to wait and see.

    • j

      true about Beast.
      and this is by far more interesting than HoMin’s song and MV.

  • bubbles

    Lee Joon looks like his own brand of gay.

    Good song.

  • j

    starting the year right. oh yeah! Definitely better than their last one. You gotta love MBLAQ for always coming back with improvement. Sure is worth the wait. And its’ a plus that they are having a FULL length album! And respect for MBLAQ for always sticking to no or at least very less autotune.
    I hope they gain the superstar status they deserve with this.

  • had_kendi

    Not dissing on BEAST but I like MBLAQ more. Although Im not really a fan ^_^. I’ve kinda felt sad too when they’re being left behind last 2010. The comeback’s kind of in a bad timing that’s why. I hope 2011 would be a little nice to them :)) This group has a potential just need more improvements ^_^

  • V

    i like this a lot, they have a whole lot of potential. and their make up is way better than 2pm’s.neways i dnt know why i was thinking r kelly.

    • jay

      because makeup is SO important