Role Model or Disgrace? The Stakes of Founder Branding for Entertainment Companies

When discussing entertainment companies in South Korea, the top three companies surface immediately – SM Entertainment, YG Entertainment, and JYP …

YG: To Boycott or Not to Boycott

2019 has been a bad year for YG Entertainment. In addition to Seungri's Burning Sun "scandal", Yang Hyun-suk, Executive Producer, has also been em…

History of K-pop, 1996: The Creation of Idols

Last January, 2016, I wrote on the beginning of K-pop, the history behind the genre we all now know and love. The years 1992-1995 provided a spectacula…

Roundtable: 2NE1, Taehyun, and YG

Following Minzy's departure, we have another one down, and another one down at YG Entertainment. After announcing that none of the company's artists wo…

History of K-pop: 1992-1995, The Beginning

Another year has gone again and, as we look back on what songs have come out and what new groups appeared on the scene this year, I'd like to move our …

YG’s Spring Storm: Big Bang, WINNER, iKon Releases in the Works

Wonder no more, K-pop fans! YG Entertainment has finally provided an answer to some of the most burning questions in K-pop: where is Big Bang's album? …

YG and CCM: Two Peas in a Pod

Kim Kwang-soo, CEO of Core Contents Media, recently announced that T-ARA would be removing member Areum, who had only been added last June, and that Da…

It’s Balmain-ia!

BoA caused quite stir this week when she stepped out for a press conference wearing a dress from French designer Balmain, which reportedly retails for …

The Complications of BoA Representing SM Entertainment

When news of the collaboration between SM, YG, and JYP Entertainment through “Survival Audition K-Pop Star” hit,