Kai

20121104_seoulbeats_exo_kai

The Kkamjong Joke and Why It’s Not a Joke

It’s not a secret anymore — I have become quite the EXO fan girl over the past few months. But it hasn’t always been like ...

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20121104_seoulbeats_maxstep_hyundai_sm_youniqueunit

Shifting “MAXSTEP” into Drive with SM’s Younique Unit

As Jasper noted in his review of the PYL Younique Album Vol.1 (Premium Younique Lifestyle), the nature of idol endorsements has evolved from simply having ...

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20121022_seoulbeats_younique

PYL Younique: SM and Hyundai’s Production

CFs and endorsements are probably among one of the most prominent features of idol life. One of the first indicators that a group or group ...

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20120513_seoulbeats_exok

The Summer of EXO-CK

Calvin Klein Jeans recently announced that a trio of member from rookie group EXO-K would feature in the upcoming June issues of both GQ and ...

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20120417_seoulbeats_eunhyuk

Why It’s More Important to Be a Good Dancer Than a Good Singer in K-pop

Barring the ballad promotion here or there, one of the most anticipated aspects of every K-pop comeback or debut ...

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Endless Eye Candy: K-pop on Tumblr

I don’t know how many Seoulbeats readers have Tumblr accounts, but those who don’t need to get one ASAP. You can thank me later. For ...

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20120206_seoulbeats_exo

WTF Moment: EXO’s “What is Love”

Late last year, SM Entertainment announced its plans to debut a new 12 member boy group, EXO Planet. The group has taken an uncoventional route, splitting the ...

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20111222_seoulbeats_exoplanet_kai

EXO Planet: Pre-Debut Summary and Potential

Early in 2011, SM Entertainment released plans to debut a new boy group. And while rumors and the like flourished on the virtual landscape, everything ...

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W Live with SM Fashionistas

When I first heard about SM having a live photo shoot with some of their idols, I immediately wondered why they were having Jonghyun instead ...

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20111219_seoulbeats_hyuna

Dubstep: The Future of Korean Pop?

Fans of Korean Pop are growing increasingly disgruntled and frustrated by the increasing frequency of redundancy and repetition, both musically and conceptually, in Korean Pop. ...

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