For Your Viewing Pleasure: CF Spectacular

Welcome back to For Your Viewing Pleasure, where we take the time out of the week to share some of the most recent fashion-forward photos tied to the K-pop landscape.

For actors and idols, endorsements are like extra credit points or salary bonuses from your boss at the office — something that’s not explicitly part of work expectations, but secretly hoped for anyways. After all, commercial deals provide an avenue for celebrities to gauge their own popularity and image. From CF royalty to advertorial rookies, let the entertainers this week give you their best pitch.

Mamamoo (above and below) | Googims