• http://www.facebook.com/people/Nate-Broadus/100003245734823 Nate Broadus

    Kpop could not survive without the MV — it is too image dependent. Also, you can bump that percentage from half to about 95% on the Gangnam Style phenomenon (and I may be generous to give the 5% leeway). I am not joking, the Gangnam Style craze would not be half of what it is without the music video to accompany it (that is about all anyone west of Korea can seem to talk about when it comes to that song).

    What would Gee or Genie have been without the MV showing the girls of SNSD putting on their best aegyo suit and a leggy captain’s outfit? Would Tell Me have made near the impact it did if the Wonder Girls had not made a MV with that dance? You could just go down the line and find dozens upon dozens of examples where a MV had more than just a part to play in the success of a single. On the flip side, you might be able to list on one hand the number of successful songs that were not aided in large part by a MV. That is just the state of the industry. 

    Now, having said ALL that, I will say that music videos anymore are starting to be pure ego trips. Who can pump the most money into their video just so they can say they spent an obscene amount? It’s about image, in more ways than one — not just the image you present IN the video, but the image you present when you speak to the press about how MUCH you put into it. You would think that artists derive their worth from how much they spend on a little three minute video with some strange theme. That is certainly the case in America, and especially the case in Hip Hop/R&B. Since Kpop models itself greatly after that mold, it is no wonder that this practice has carried over.

    Kpop still isn’t as bad as Hip Hop in this regard, and maybe never will be. God knows there are literally hundreds of examples of rap stars reminding anyone within ear shot that they are rich and successful — with expensive cars, bottles of expensive drinks of the moment, and half naked women in abundance. Apparently, they are afraid people might not think they are successful without it, or why else spend so much money on something a great deal of people don’t even see anymore since MTV stopped showing music videos like 10 years ago (though you can always check them out on youtube, I suppose). 

    But because Kpop relies so heavily on the image of an artist, not just the song they sing, MV’s are quite a bit more crucial in the grand scheme of the Kpop industry. I guess you can liken it to early 90’s American pop, when it was damn near mandatory for an artist to have an eye-catching video. If you look at it from that perspective, it makes sense that the most expensive music videos in history tend to come from that era (MJ & Janet’s Scream still has not been topped, officially, costing a whopping $7 million dollars). 

    If Kpop was a recipe, it would call for variety show appearances, catchy beats, and a generous heaping spoonful of MV. Leaving out the MV would be like baking a cake without flour. You could eat it when it is done, but its likely to not leave a good taste in your mouth. Sort of saps out all the flavor — as would Kpop without MV’s reminding us exactly why we follow this industry (yeah, music, too — but abs and legs are harder to ignore).

  • Gaya_SB

    As a lover of MVs, I really enjoyed reading this, Rachel; I totally agree about how the MV is kind of the culmination of the concept for a group’s release, it’s the most complete expression of that concept.

  • kitsukushima

    miss A i don’t need man is the best teaser at this moment.they show no skin but still bloody sexy.

  • http://pulse.yahoo.com/_LL4QDJLVFDT2RDIZYBALSE75JE angel29

    YG fans are generally happy with the videos their artists come up with.  I, for one, thoroughly enjoy the 2NE1, BigBang and solo MVs.  This is the case of having something to look forward to every single title track they release.  I’m a satisfied YG stan in terms of music videos.  And yes, the MVs make me love the songs even more. #ygtroll

    • soluiz

      Yes yes and yes XD not to mention the symbolisms, beautiful story lines and pretty everythings! Not only are they eye candy, they connects to the song well and it’s just so fun tearing it apart for meanings. Yg is definitely spoiling us in that department

  • muggle87

    to me, an mv is important. with an mv, u can bring a better understanding of the song or make a song more likable and popular. It can also help make a good impression of the group. in the long run, it pays to have a good mv.

  • http://twitter.com/Jle2711 AnhThu Le

    I have an idea….The thing is that lyrics of Kpop song themselves can inspire a lots of creation and ideas to contribute to a meaningful and witty MV..But the agency themselves are (or might be) toooooo lazy to convey all those things. They have money for MV box but why not for bringing out creativity?