Music / Idols
20120217_seoulbeats_miss_a_touch

A Touch of miss A

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After over a week of teasers, miss A are nearly set to make a comeback with their upcoming mini-album on February 20th! The mini-album, entitled Touch, will contain five tracks: “Touch,” “Lips,” “Rock n Rule,” “No Mercy,” and “Over U,” as well as a bonus remix of “Touch.”

JYP has released a batch teaser photos, as well as four music video teasers (each starring an individual member) in advance. This straightforward and no-nonsense approach to teasers is a welcome breath of familiarity in contrast to the long and drawn out methods that others, such as SM have been experimenting with as of late.

Lets address the teaser images first. The four girls are photographed wearing white bandages, set against a faded white brick wall, with a sheer pink sheet billowing around them. The photos are sleek, fairly monochromatic with a splash of color — the pink tint as well as the red rose petals — personally the kind of style that I think works with miss A the best (“Breathe” was a bit of a colorful hicccup and anomaly for the girls). The mummy-like bandages wrap around each of the girls, hiding and shielding what I presume to be figurative wounds and vulnerability underneath.

Can we just talk about hair for a moment? I’ve never been a fan of blonde highlights on black hair, although as long as they prove to be more white-blonde than yellow-blonde, I think I could at least grow to become accustomed to Suzy‘s streaks over time. Jia‘s hair is now back to black, which I think looks great on her. Although I loved the fire orange from the “Goodbye Baby” promotions, I have also felt worried about the health of her bleached hair, so I think it’s good that she’ll have the chance to finally give those fried strands a bit of a break! Fei‘s hair hasn’t changed too much, but she has a classic beauty and look that works well for her, and doesn’t really warrant a change.

And now that brings us to Min. Oh, Min. I don’t know whether it was the stylists’ decisions, or personal taste, but Min’s hair for the past couple of months has been outright unflattering to an alarming degree. Not only did the super-blunt bangs not complement the shape of her face, but for a while, she also had those chunky highlights that — as I mentioned earlier — are a big pet peeve of mine. I cannot even begin to express my appreciation to the stylists for revamping her hair for their comeback promotions. Not only do we get to see her bangs slightly parted to the side, but we also get to see Min with long hair (although I’m pretty sure those are extensions). While I loved the super-short hair of Min when miss A first debuted with “Bad Girl Good Girl,” I also liked her long hair from her days as Lil’ Jon‘s protege in the US, so I’m overall happy and pleased at her new look.

Next, we move onto the four teaser videos.

JYP recently posted a tweet explaining the basic premise of “Touch”:

Suzy’s teaser video was released first. In the video, you see her walking barefoot across a rose-strewn floor towards a mannequin with a tuxedo. As she rests her head on the chest of the tuxedo, she reaches up to its lapel to caress a white rose that turns red at her touch. White roses typically symbolize death, while red roses symbolize love, so the overall imagery suggests the reawakening of love, from the stupor of death. The scene cuts out to a shot of the four girls lying on a bed of roses, as well as an individual shot of her face. The scenery and music has a very gothic yet grungy feel to it, with the eerie notes (that sound similar to a harpsichord) being played out in between the clanging of gongs. There’s a horror aspect to the cinematography as well, with the use of flashing frames and skewed colors, as well as the use of a disjointed time scale that coordinates with the clanging to create a jarring effect.

The next teaser video that was released was Jia’s. As Jia sits at a piano, a man’s hand reaches out from behind and touches her back for a brief moment, while he simultaneously leaves her a bouquet of red roses on top of the piano. As Jia turns her head to look, the hand is removed and the man (who we never see a full shot of) walks away off the screen. Jia leaves a trailing glance in the man’s direction, before reaching her hand out towards the roses. She pricks her finger on the thorn of a rose, drawing out a drop of blood

Fei’s teaser was next. Fei sits next to a birdcage, holding a red rose in her hands. There’s a brief shot of her opening up the birdcage to take out the rose (I presume this is a flashback; time becomes disjointed in the video with the clanging). She then approaches the man and pins the rose on his lapel, pricking her finger in the process. The man reaches up to barely touch her face, and then walks off the screen. She turns her head to watch him go, with her hands clasped together in front of her.

The final teaser was Min’s. Min is sitting on a chair at a table for two, and reaches an arm out behind her to grab the arm of a man walking in the opposite direction. The clanging cuts to shots of her standing around the room. She picks up a pot of red roses and pricks her finger on a thorn, causing the pot to drop and smash on the floor (there’s a freaky time-reversal effect for a split second here). Min then brings her hand up to her mouth then looks around the room, and there’s a fleeting shot of the man leaving the room as she reaches out for him.

All four of these teasers are absolutely gorgeous, and do a good job of hinting at the overall message of “Touch,” which is meant to symbolize “the warmth felt by someone when pricked awake from being numb to emotion.” Do they give us a good idea of what will be in the music video? Not necessarily. Remember those gorgeous teasers for “Goodbye Baby” (which also involved slow motion, roses, a man whose face we never got to see, and a sombre background)? None of those shots were used in their “Goodbye Baby” music video, although the stormy atmosphere of the teasers proved to be similar. I think that it will be a similar case for the “Touch” music video: a carryover of the gothic theme, but different shots.

I won’t lie — as much as I hate throwing the word bias around, miss A is undoubtedly one of my favorite groups in K-pop. I’ve noticed over time that I tend to have a very fickle relationship with girl groups. With guy groups, my love tends to be lukewarm at first but grows over time, whereas the opposite tends to happen with girl groups: many have impressed me from the get-go, but all but a few have let me down over time. Although I still support and have love in my heart for these letdown girl groups (or more specifically, fond memories and emotional attachment to certain members of these groups), in regards to their actual music and promotional material, I’ve learned to lower my expectations.

Not so with miss A. The main essence of this group — class with a bit of a kick — has never really left the girls nor their music, in spite of their commercial success. There hasn’t been a single release that I’ve been disappointed in (I know that there are some out there that disagree in the case of “Breathe,” but I feel that they were probably the only group that could have remotely pulled off that song, and they did indeed pull it off), and while not every single one of their releases has necessarily been show-stopping or revolutionary, they have always been solid. However, the risk that this now holds for these girls is that the higher that my expectations are set for a group, the steeper my feelings of disappointment will be if they fail to deliver.

Here’s to hoping that the the girls have a solid comeback!

What are your thoughts about miss A’s “Touch” teasers? Are you excited for their comeback?

(missA)

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  • Destinya

    Cannot wait! They never dissappoint.

  • Anonymous

    My girl group bias, I hope everything is as good as it looks and sounds.

  • Anonymous

    they will have it really hard considering big bang comeback is the week after theirs.

    they are my girl group bias, but since big bang is my #1 bias i will not be able to buy any of their stuff, since i already spent $200 bucks on big bang pre-order ( bought all the versions of their alubm to give to friends).

    I Wish them the best =)

    • lolo

      wow..u bought all versions?? i just bought bigbang and GD!!! i’m planning on buying the other versions later and gift it to my frens.. i do like Miss A though(only girl group i look forward too)..so m kinda sad they’re not gonna win triple crown.:(

      • Anonymous

        yah, i bought 2 for me and the other 4 for my friends as a gift

        • Tiger_Mother

          I sooooo want to be your friend right now

  • Anima

    They are my group bias and the music sounds nice! Whether they win or not, this time I KNOW  they will deliver… best concept yet imo. You can actually hear the real music for touch in this promo video they did for melon and see their cute outfits too!

  • Anonymous

    i was too busy spazzing about BB come back, but wooow Miss A comeback looks promising too, they all look gorgeous! especially Min! 

  • Anonymous

    The sad thing about Miss A is that their songs are popular with the public yet they do not have commercial success. This could be due to poor marketing. Since most Miss A members lack the personalities to do well on variety shows, get them on singing shows such as Immortal Song or get them to do follow-up promotions. They need all the exposure they can get.

  • happyslip

    It’s actually looking way better than Good-bye baby so I’m quite excited.  

  • Miss

    while i’ve only casually followed miss A’s music so far, I’m really intrigued by these teasers! I’m excited to see what they promote :)

  • Bua

    I love miss A. They are my ultimate-biased girl group. Can’t wait to see their comeback!

  • Claire

    Am I the only one who just laughed nonstop after hearing “JYP” in each teaser?

  • roll&dice

    love missA. am i the only one in love with their “breathe” colorful concept? sounds bias here too. others’ colorful concept are like copycats somehow but breathe is the best! well, anyways..excited for this one! and yeah, you’re right..they are solid in every way!

    a very much good luck to the girls! say A everyone!!

    • http://twitter.com/denzelwynter アシュリ (Ashley)

      The Caribbean concept for Breathe was amazing! It’s my most favourite kpop track!

    • Anonymous

      Hey, I liked “Breathe.”

      Surprisingly, I also liked the Chinese version better than the Korean one.

  • http://twitter.com/denzelwynter アシュリ (Ashley)

    This album is good. VERY GOOD. To be quite honest, it’s not a k-pop album at all. It’s just pop with Korean lyrics. Which makes me happy. I think JYP might be looking to push them overseas. It’s very Western and Touch reminds me of the Sugababes 2.0!

    I like that Touch isn’t as uptempo as they’ve done before. I see lots of people calling it boring etc, but tbh miss A needed to switch it up. They’ve done sexy, they’ve done energetic young girls and they’ve done independent women. So now, all they need to be is bad bitches and hurt. Which they do on Touch and Over U. 

    Nobody would be saying anything if 2NE1 had released this track. I liken this to Ugly, Lonely and It Hurts. It shows a different side of them. Also, I love how feminine Jia looks now! ANd I’ve finally come to appreciate Min’s long hair ( I wanted to take the shear to her head in Goodbye Baby cos I think she looked best with that short crop).

    Suzy seems to have matured a lot, and she no longer looks outdone by the other members of the group. THE MV…. I CANNOT. It is beautiful. Very well done. JYPE have obviously been taking a leaf out of BEG, Sunny Hill and IU’s books. Well shot, well edited and very good post- production.

    The dancing in the MV is amusing at times but the girls look graceful. No other girl group could have pulled it off, if not maybe AS.

    • Anonymous

       Would touch be considered electronica ballad? I try to keep an open mind and if an idol stretches their capabilities I take my hats off to them for trying. It’s good that Miss is experimenting with their image but it is still not too far from where they were in the beginning. Like I stated before the dance is unique and intricate and adds to the whole presentation and I want to see their live soon.  

      • http://twitter.com/denzelwynter アシュリ (Ashley)

        Yep. Dance ballads are cool! ^^ Uptempo beats and downcast lyrics. A great contrast. but I don’t think they’ll get to number 1 against Big Bang.

        • Anonymous

          Realistically I don’t think so either they have to compete with Se7en, Big Bang and Jay Park. That…is a lot of fangirls but it’s okay it enough just to see them perform.

  • bertude victor

    Officially have found my new bias girl group, since that last few have left me disappointed I’ve been pretty skeptical.

    Miss A did well damn good job compared to some of the crap that has been coming out lately.

    The video was refreshing and the song didn’t have me thinking of good girl/bad girl.

    They are now officially women.

    I bring this up so much so don’t read it if you don’t want too, but…………..SM take note.

    I like how this group has a changing concept with each comeback.

  • Anonymous

    Never was really a fan of Miss A, yet alone really cared about them – but at least they don’t get murder schedules like T-ara does.