Film/Television
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Korean Drinking Culture and Dramas

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I’m currently living in Seoul, South Korea. Yes, I must be living the dream, aren’t I? Thousands of K-pop and K-drama fans would probably die to be in my shoes right now, what with Korean pop idols in such proximity. And while I do really love it here in Seoul, there is one prevailing cultural norm that I can’t quite seem to shake. It comes at you when you are trying socialize and meet new people, it comes at you when you’re a new employee at a company, and it basically thrusts itself in your path, should you want to advance socially in Korea. If you haven’t guessed it by now, what I’m talking about is the drinking culture.

In America, I was skeptical of the college drinking culture – the constant inebriation of new and green college students, getting drunk and wasted every weekend just for the sake of it. However, here in Korea, the drinking culture is in no way taboo, and in fact, you simply cannot get away from it. Here, friends drink beer and soju over fried chicken or a light meal, they drink over BBQ, they drink casually at bars, morning, afternoon, and night. It seems that the only way for Koreans to loosen up and have fun is to have a couple of drinks. Which is fine – unless they force you to drink.

The reason I’m mentioning all of this is that in Korean dramas, you can see this drinking culture pretty clearly. The classic scenario is where a fresh and often naive heroine gets a new job, and is required to go to a business dinner, which almost always requires her to drink more than she can handle. If she stands by her morals and limits and decides not to drink, she is immediately viewed as weak and co-workers will even ostracize her. If she caves and drinks, even though she knows it is beyond her physical limits, the deed is not considered a considerable feat, and she receives almost no accolades for it.

I’m currently watching and reviewing the MBC weekend drama A Thousand Kisses, and in episode 13, the heroine, Joo-young, is bullied into drinking much greater than her limit by her department head (Han Yoo-kyung, portrayed by Cha Soo-yun), who despises her for being the woman that Woo Bin (her ex-boyfriend) loves. In fact, Han Yoo-kyung forces Joo-young to drink so much she nearly passes out. Wow, what a great way to make a new employee suffer. Han Yoo-kyung, you are really a good-for-nothing person. Personally, I don’t enjoy alcohol and I dislike it greatly when people push or force me to drink. I think deciding to drink or not should be a personal choice, decided based on alcohol tolerance level and whether one simply prefers to drink or abstain.

However, in Korea, the culture is that if you go attend some kind of social event, and if an elder gives you alcohol, you cannot refuse it or else you will be perceived as rude. I don’t see why someone’s choice not to drink should reflect negatively on her as a person, a member of the community, or as an employee.

This age-old cultural and social custom is shown clearly and very often in Korean dramas. In Protect the Boss, heroine Noh Eun-seol (Choi Kang-hee) gets a really sketchy job in which she and the other newly-hired employee (a young girl like herself) have to please and serenade the creepy boss in a weird mix of a bar and a private love motel (they really do exist in Korea). Fortunately, Eun-seol is a strong, independent character, so she doesn’t take that crap. But seriously, creepy male bosses use this ‘drinking cultural tradition’ to get closer to female employees. That’s more than enough reason for me to dislike this ‘tradition.’

By the way, that green bottle from the A Thousand Kisses stills is soju, the national drink of South Korea. Because soju is so cheap (a bottle is approximately a dollar at convenient stores) and strong (one bottle easily gets the average person pretty drunk), it is consumed often at dinner, bars, and as pre-gaming for clubbing. You seriously cannot walk into any street in Korea without seeing people have that conspicuous green bottle in hand. Many people say that soju tastes like rubbing alcohol, and I am inclined to agree. That’s why people tend to do soju shots instead of downing the entire bottle in one go. Like drinkers of other nationalities, Koreans consume beer freely, but since it is more expensive than soju, soju is always ordered as a side drink.

Considering that most of you probably want to visit South Korea sometime in the future (to visit your favorite k-pop stars or actors), you will most likely have to get used to soju and the drinking culture in general. Even though it is intimidating at first, you will find ways to get around drinking too much if it is not your cup of tea. I know people who pretend to drink at company dinners and actually dump the alcohol. I am far too meek to do something deceitful like that, but it’s not a bad idea if you can pull it off.

The drinking culture is prevalent in South Korea, and this manifests itself often it its films and dramas. Does the amount of alcohol and the pressure to drink in dramas concern you? Or is it nothing compared to the drinking culture in your hometown?

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  • http://babylovepop.tumblr.com loulou_v

    Interesting. I’m curious to know why it is so important socially though. 

    • Anonymous

      Julie said it clearly: ‘It seems that the only way for Koreans to loosen up and have fun is to have a couple of drinks.’

      • http://babylovepop.tumblr.com loulou_v

         I know, but what I don’t get is why if you’re with your boss for example, and you’re not drinking, it can be seen as awkward / not polite ?

        • Anonymous

          because it’s a culture based on hierarchy where it is considered extremely impolite to refuse to do what someone older or socially ‘superior’ to you asks you to do.
           if your boss, hence you superior, asks you to drink and you refuse to, it might be seen as bad manners.

          i come from a country where you dont pay respect to a person just because of what it’s written on a passport. here you have too earn and give respect because of your and other people actions and i would find this force to drink someone a very respectful behaviour, so, dunno.

          as my korean language teacher say, it’s a cultural fact and sometimes a culture makes people sad… and maybe this is why she left her homeland and moved to italy where she finds her way of living more relaxing,  i guess?

  • Anonymous

    I was always wondering if it (drinking habits) works as in dramas and it seems so, however, I blame the “age” rules too. I get it´s a cultural custom I just don´t feel comfortable about it.

    I´m coming from the country where bear is a national drink. Half a liter of beer is usually cheaper than 0,2l of coke or any other soft drink and it´s famous. But still, I don´t drink and nobody really cares. We´re called heavy drinkers by other nations but nobody gives me hard time for not drinking.

  • Anonymous

    Same thing in Japan. :( I hate alcohol.

  • http://www.worldofdeals.co.uk Ryan

    I find that a bit weird. So what they saying is, if you don’t drink, you are deemed to be weak, rude, pathetic, etc.

    Sounds a bit harsh, don’t you think? Especially, if you don’t meant to be negative about it.

  • Anonymous

    Hi5 for living in Korea! I wonder how many SeoulBeats readers live here.

  • Gazza

    oh god, and I’m a teetotaller- I wonder what their reaction would be if I said that I don’t drink any alcohol?

    • http://karainseoul.wordpress.com Julie

      You better get your bags ready. Haha, jk, but it’s seriously rude to not drink at a social/business function. It’s like going to someone’s house for dinner and then not eating any of the food they cook. You wouldn’t want to do that, would you? :)

  • Nana

    I wonder would happen if they forced a person allergic to edible alcohol to drink O.o

    • http://karainseoul.wordpress.com Julie

      Based on scientific findings, there are no or hardly any people out there who are actually allergic to alcohol. The human body actually constantly produces a bit of alcohol, so that’s what makes the allergy almost impossible. So there’s really not such a thing as an alcohol allergy. With that aside, the closest thing to an alcohol allergy is what one would call getting red all over and developing headaches, etc…that’s what I have, and whenever I tell people I have sort of an alcohol allergy, they totally don’t believe me. In Korea, you just better tell them that you just took Chinese herbal medicine, because you would get poisoned if you drink alcohol right after the medicine :o

      • zhao jun wu

        Eh, it’s rare, but a friend of mine does go into anaphylactic shock when she consumes alcohol. She is truly allergic to alcohol, not just intolerant.

        • http://karainseoul.wordpress.com Julie

          Yeah, which is why I said that an alcohol allergy is rare. It’s not impossible, but you would be hard-pressed to find a person in a thousand people who are truly allergic to alcohol. Even in that case, and you told people you were allergic to alcohol, they probably wouldn’t believe you and think you’re just weak or something. It’s like that. The only excuse you really can give if you say you took Chinese herbal medicine. 

  • frou-frou

    First things first, I enjoy my alcohol. When I was on holiday in Seoul earlier this year, I had some soju nearly every day and I really liked that yummy rice wine (makgeolli?) too. But I do sympathise with you – no one should feel forced to drink or eat anything they don’t like. However, cultural norms aside, I do feel like you’re being a little overly critical of drinking and those who partake in drinking, as in your comment about drunk college students. Or maybe I’m just being over-sensitive.     

    • http://karainseoul.wordpress.com Julie

      I don’t have a problem with alcohol, just those who abuse alcohol. People have some glasses for fun is great. People who drink way over their limit and throw up on the streets every weekend is not. There are a lot of people in the bar/club areas of Seoul, just lying on the streets at 5 am after drinking too much. Same with drunk college students, depending on what college you go to. That’s what I have a problem with. Either way, the article is an opinion piece. 

  • Anonymous

    Same thing happened to me when I was living in Japan. It’s like every week, there will always be a nomikai (=drinking) party. And you have no choice other than going there and pay for your share even though you don’t drink, because you need to socialize. 

  • Anonymous

    It’s not seen as taboo in Korea because children grow up seeing it all the time — and really, it’s just an easy way to socialize. It’s like this in a lot of other (Asian, European, etc.) countries as well. I feel like because the drinking age is pushed back so far in America, and it’s like taboo for grown-ups to be drinking alcohol regularly around children, we develop these kind of prudish attitudes. Personally, think that pushing the legal drinking age to 21 (as opposed to 16 or 18 in most other countries) makes for more irresponsible drinking in young people, especially because their first exposure to it is in college away from their parents, and they view it as a novelty. They also start binge-drinking in college because they think the purpose of consuming alcohol is to get roaring drunk in an informal setting.

    That’s not always the case. I kind of equate this kind of social drinking to two people having a nice glass of wine over dinner (see, that’s not scandalous is it?) and using it to relax and release the stress of the day or situation, except that in Korea you can replace the wine with Soju, and the dinner with some tasty snack like fried chicken.

  • http://ofstrangersensibilities.blogspot.com Joy of Stranger Sensibilities

    Soju tastes like crap. Blehhh!

  • Anonymous

    I’m concerned about the amount of alcoholism in the country…

    • Bones

      I think this article can be a bit misleading. Alcoholism is not rampant in Korea. Social drinking is encouraged (more like mandatory) – but during my stays in Korea, not once did I run into folks everywhere stumbling across the streets, green soju bottle in hand with the “Asian glow” because they were so dependent on alcohol. Granted, it does make one wonder how all these people AREN’T alcoholics all things considered.

  • tegami

    South Koreans are the Irish of the East.  I’m not a big fan of drinking myself but whenever I see people drinking soju or makgeolli in dramas, I always feel like having one as well… it just looks so fun! 

  • xs

    Until recently, I lived in a city which is notorious for its binge drinking culture.  People walking around with a bottle in their hand would be pretty civilised compared to some of the things I’ve seen.  That said, I’m still surprised at the apparent acceptability of drunkeness in Korean drama – as in, heroine drinks herself to unconsciousmess, not light social drinking.  It seems so odd in an otherwise conservative country.

    (…am now randomly picturing a K-variety segment about snakebite & black and deep fried mars bars….)

  • http://twitter.com/Saara2011 Saara

    What about people who don’t drink at all? what do they do? I’m guessing by the sound of your article that they do low end jobs or have no career progression?

    • http://karainseoul.wordpress.com Julie

      Well…in Korea, there are basically no people who don’t drink. They either drink just because they feel like they have to, or they pretend to drink. Most people don’t think it’s that bad to be forced to drink here – it’s like a social norm to be pressured, and it’s just one of the many things one has to do to progress in their career. 

      • pat

        I would never give in to pressure to drink or anything else concerning MY body. Suicide country.

        • Bones

          If you were raised in a culture where respect for your elders is so paramount that you MUST accept a drink from them if they offer it, then yeah, you would. It’s easy to say you wouldn’t when you are so far removed from that kind of cultural norm.

          • Anon

            Well I know that 2 Super Junior members (Donghae and Eunhyuk) publicly said they don’t drink. Donghae because he promised his father before he died and Eunhyuk because of his religious beliefs and he says he just finds drinking a deplorable habit. Not all of S. Korea drinks, my friend is over there teaching now and she hangs out with plenty of Koreans that don’t drink.

          • Bones

            I’m a bit leery when celebrities make public statements. As for your friend that knows people that don’t drink – it’s a different matter if they all go out together under the agreement that they won’t be drinking together. However, if they are in a situation with many other people (their seniors especially) that do drink it is quite possible that they will drink out of respect for their elders. It depends on the people that keep them company. But good for them. :)

          • Ahjumma

            I don’t know about Eunkyuk but I do know for sure that Donghae in fact does not drink. 

      • http://twitter.com/Saara2011 Saara

        Really? The whole of S.Korea drinks? It seems so odd to me- I’m from the UK and drinking is pretty normal/popular here, but there are definitely quite a lot of people who dont drink at all- for religious or cultural reasons. I guess it isn’t as culturally diverse there, perhaps when that happens things may change…

      • ggoma

        There are people who don’t drink. eyeroll.
        Stop exaggerating. The only time people are pressured is in a business since. Other than that, honestly, so many people don’t drink.

  • mija

    Good thing they don’t sell Four Lokos there….I hope!

  • greenpanda

    that is a huge reason why Korea is known as the Ireland of Asia– drinking is a norm and from what I see from drama and stories from friends who live in Korea=== They seem to have a drinking problem and it is sad that they don’t really have a choice to say no,since it is a cultural norm. I only wish Koreans (in this case) weren’t so dependent of alcoholic to be the catalysis for therapy or having fun. Drinking maybe portray as something fun or good in dramas -most of the time, but drinking stops being fun when “shit gets real”. I wish Korea was more aware of the issues associated with alcoholism.

    But like every society we all dysfunctional one way or another and the more I watched and learn about this cultural the more I am aware of a lot of social norms that I find very disturbing.

  • http://twitter.com/azza64 azza khalil

    To be honest, while I have noticed the drinking-culture in Korea, and even discussed it with my sister at times, it was never something I found odd, or disconcerting, simply because it is so very similar to the drinking culture in Denmark.
    While the act of refusing a drink is nowhere near as disrespectful, you may be considered dull if you do so.
    Interestingly enough, this is most prevalent among older generations, while younger people seem to be much more understanding and accepting of those who chose not to drink.
    Hopefully this will also be the case in Korea.

  • diorama

    Umm…what if you don’t drink for religious reasons? I’m not a big fan of drinking anyway, but that kind of pressure seems unfair to me. It’s like you can’t bond with your colleagues or friends unless you drink. 

  • Whitesno45

    Seems to me (and I never see any information on this) that alcoholism is not discussed in this.  Having come from a family who has suffered from this drinking has never been a social activity I enjoyed.  So can anyone tell me how many in this country suffer from this.  Does anyone have any statistics?

  • ggoma

    Um, I lived in Korea too. While sometimes it’s bad, I really don’t think it’s correct to say you can see a soju bottle in everyone’s hand on the street.

    And a lot of people do tricks to not drink. Like only sipping a little bit. Or faking it entirely and merely pretending.

    Anyway, yes, it’s a problem in the workplace, IMO, but seriously, this is way too dramatic. You obviously aren’t a drinker, so you will be much more sensitive to it.

  • ariyoung07

    While accepting a drink that is offered to you by a superior is definitely the norm in South Korea, if you’re a young foreigner visiting, studying, or working in Korea, I don’t think people always expect you to follow the norms, including this one.  I think it’s fine to refuse a drink as long as you do so politely (thank them first but politely tell them why you can’t accept…make up a good excuse if you have to).  I guess it might also depend on who you’re with and how tolerant and understanding they are.  I refused to drink a couple of times at “hwae-shik” (those after-work dinners you go to with your colleagues), so my co-workers ordered Chilsung cider for me so I could pretend I was drinking soju with them (lol), and we had a great time.  So it’s not a rule that’s set in stone, and it’s perfectly fine to refuse a drink if you think you’re being pushed to the limit (just say so honestly–and believe it or not, some people might secretly think that you’re a smart person for knowing your limit and for refusing to cave into peer pressure, which could lead to committing some embarrassing mistakes while you’re drunk…).  

    The thing is, in Korea a lot of people have a tendency to go with the flow because it’s easier and you don’t want to stick out for fear of being viewed as weird or an outsider.  So if your coworkers are all drinking, you feel pressured to drink too because you don’t want to be left out.  Plus, you don’t want to do anything that might spoil the “boon-wi-gi,” or atmosphere/ambiance, for everyone else.  Many Koreans just accept this without questioning it, which I think has only served to reinforce this norm or “expectation” to drink.  But there are definitely other Koreans who politely refuse to drink at most or all outings (mostly women–men have a greater chance of being considered wussies I guess, lol), and I’ve found other Koreans to be usually pretty accepting of this.

    I think the important thing to remember in all this is that South Koreans are reasonable people, like you and me.  No one is going to force you to drink until you die (except for a few lonely perverts perhaps), and people usually intervene if they think you’ve had enough.  And another thing to note is that most Koreans naturally build up their alcohol tolerance over time beginning in their college days by going out with friends for drinks on a frequent basis, so what might seem like a lot of alcohol to some of us is actually considered moderate by their standards.  

    Just as a side note, people often order soju as a side drink b/c it’s really strong and shouldn’t be drunk on an empty stomach.

  • Anonymous

    well not only trendy drama, when you watch sageuk you’ll constantly watch that alcohol (add in gisaeng too) is a way to negotiate over something. it might be not historically accurate but seeing how it has been a “culture”, i think it’s safe to assume that this culture has started way long before. honestly, even if i’m totally a kpop fans, i’m not really interested of an idea living in korea. the culture shock is a bit too much for me, i guess.

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