Fashion/Style
20111120_seoulbeats_dbsk

DBSK & Lacoste: Best of Friends

10
Written by On November 24, 2011

Lacoste, the French apparel company, made K-pop headlines this past September when it was announced that they had entered into a “Friendship Contract” with Hallyu superstars DBSK.  While the so-called “friendship contract” is not an exclusive modeling contract, it is intended to heighten brand awareness in Asia by having the duo wear the brand in numerous photo shoots as well as in their daily lives.  Ever since, the two men and a tiny alligator have been nearly inseparable.  From attending fashion shows in NYC to strutting their stuff in airport terminals, Changmin and Yunho have been the perfect poster boys for this high-end brand.  While attending a show in New York during Mercedes Benz Fashion Week, the pair could be seen in black on black looks from the label.  Changmin wore a classic polo from the L!VE line, with a scarf peeking out of his popped collar; Yunho looked sophisticated in a simple black dress shirt from the Club line.  Both wore simple black slacks, and surprisingly enough, white shoes, to compliment the looks.

While in NYC, they took part in a photo shoot that showcased the singers’ more casual side.  The shoot showed DBSK in a wide range of looks from the company, one of which saw Yunho dressing the part of a skater in an alligator tee from the Robert George line topped off with an ultra-slim buffalo checked shirt and a chunky rib beanie.  Changmin sported a more preppy ensemble, with a three-stripe pullover sweater and a Street Balance backpack slung over one shoulder.  Since the intent of the “friendship contract” was also to show the members wearing Lacoste in real life too, not just photo shoots, the two have been incorporating the brand into their airport fashion as well.  Last October, on the way to SMTOWN NYC, the duo looked flawless once again.  Changmin wore a simple round-neck, red sweater over a striped dress shirt, and Yunho looked effortlessly chic in jacket from Robert George.

Most recently, 1st Look Magazine featured a new photo shoot featuring the pair decked out in their favorite reptile once again.  Yunho’s brown pea coat covers a simple green cardigan and white button down combo.  The bow tie adds a playful charm to match the mood of the photo.  He also wears Lacoste’s Chadwick shoes.  Changmin’s logo sweater is layered over a long-sleeved polo which is completed by a wool, toggle-button coat hanging from his head.

While DBSK looks undeniably fashionable in pretty much anything they wear with an alligator on it, and a “friendship contract” with a label that is recognized worldwide is always a good thing, after time the overall effect is coming off as bland very one-dimensional.  How many more polo and sweater filled photo shoots will be on the way?  The repetitiveness has taken away any unique qualities that they showed fashion-wise, and left us fashion critics with very few of the missteps we thrive on.  How do you feel about Lacoste and DBSK being fashion besties?

(Lacoste, Lacoste Korea, Joynews, American K-pop Fans, Newsen, 1st Look)

Related Posts

TAGS: , ,
  • http://twitter.com/PhanTheHotness Jenny

    whatever they look good
    it compliments their tall and lean body and i think its a good look on them

  • Anonymous

    i see homin wear lacoste too much now that it is obvious that their stylists are dressing them up; every time i see them it seems like they got nothing else in their wardrobe anymore

    i get that basically in every pictures of them —paparizzi, airport stalker pics, and those “oh-look-at-average-people-behind-the-scenes-wearing-their-everyday-fashionable-clothes” ones—, is perfect product placement for lacoste towards appealing to asians
    it’s too much advertisement for me and has becomes annoying —like J-Lo sneaking a Fiat car into her AMA’s performance; do just the appropriate amount to not dissuade potential consumers

    other than that, of course the guys pull it off; they got the model looks and strut down unconsciously that they pull off being effortless
    my favorite look is skater yunho -he’s reminds me of my past crushes. changmin needs to be dressed in something else besides just prep

  • Anonymous

    Even if Changmin and Yunho weren’t famous, I’d use them as models.

    They look great preppy!

  • maldita

    Lacoste clothes look so good on them though, and the boys look good wearing the clothes. I do miss seeing them wearing clothes with their own distinct style. Yunho, in particular, has always been laid-back and casual with his style. I actually look back fondly on those days when I’d ridicule my ultimate bias Yunho’s epic airport fashion flubs. He dresses well on his own most of the time, but when he misses, he really misses. I do wish they don’t have to wear Lacoste all the time though. I wouldn’t mind seeing Yunho go to airports wearing tracksuits and fuzzy slippers and STILL walk around with so much swag like the star that he is.

  • http://other-worldly.org Justine

    You shouldn’t have used that first photo omg, both of them look unflattering in an otherwise flawless post with flawless people wearing a flawless brand.

  • pammiej85

    They look great to me and I think it’s quite obvious that they are brand ambassadors and are constantly being styled in the label’s close in order to sell it to their fans/admirers.

    But I can’t really complain.

    At least we know what label they are wearing and why.
    There are lots of idols who are being sponsored by brands unbeknownst to their fans and the media.
    It’s more of an subliminal thing then being upfront and saying “hey we’re wearing la coste!”
    I personally prefer the later. 

  • http://pulse.yahoo.com/_RZGI3TM72YQ6VBHUNR52XJPDYI Lee

    It’s Product Placement Overload.  Too much and way too often.  It’s annoying. 
    The whole idea with an ad is to catch the eye off guard so you say… oh I like that! I want it! When you see it all the time then it becomes expected, after awhile its just boring and you stop even noticing it. When will we get to see these two, expressing their true individual selves?  I mean really do they have to be dressed up by stylist just to go to the airport?  Jeez….The photos of them walking through the airport have become boring, because they seem fully staged. So sad, I like them, but following them less and less, because its just more of the same…

  • http://twitter.com/iluv1n2d iluv1n2d

    They look amazing in Lacoste! :) Not because i am bias, but the boys are obvious models. They have a way to rock what they wear, even if it’s not their everyday wear, that’s what models do, rock it.I mean there must be reason why Yunho and Changmin were chosen, because it suits their image. We can’t just sit here and critique every celeb who promotes a brand name, then wth, it just doesn’t make sense. I love  the fact that they wore lacoste at the airport, because look so fine in it! 

  • http://cisudenitheworld.blogspot.com/ Endroine

    wtf yunho + skateboard doesnt look good together XD

  • Pingback: CHOI SIWON MEETS KARL LAGERFELD, GLOBAL MEETS GLOBAL | Out of Korea