Music / Idols
20111010_seoulbeats_yoona

Counterpoint: The Yoona Complex

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As everyone knows, So Nyeo Shi Dae will grace our screens soon, with an album dated for October 19. For the time being, SM released a two minute MV teaser that ends with an unfocused shot of the girls at the end. But guess who gets 1:58 of soft focus camera close-ups and wide-eyed pouty glances?


To be honest, Yoona looks beautiful in the MV - the makeup was so well done I wasn’t sure it was her at first. But this is one instance out of very, very many.  While Megan’s advice is to SNSD is to cut the group down to four, but keep the Face , I’m going to go a step further and say Yoona is holding the group back.

I suppose she would not bother me to the extent that she does if there wasn’t eight other girls who are just as pretty and talented as she is.  I consider her filler, especially surrounded by a bevy of dynamic ladies. Yes, most of them aren’t getting airtime either,but that’s because Yoona’s uncharismatic essence is being pushed in our face every two seconds.

Even if Tiffany doesn’t do much (other than play master of disguise) she has a nice voice as well, better than Jessica’s in my personal opinion. Also, if we rarely hear or see from Sooyoung, Seohyun, Yuri and Sunny (“we” being non-fans) how do we know if they add any valuable talents or not?

Yoona gets the bulk of attention and promotional opportunities in the media. Maybe it is my position as a Westerner looking from the outside but it leaves me completely baffled as to why she is so popular.  I would venture to say that the media has had more influence on Yoona’s overbearing popularity, but I don’t want Sones hunting me down for alluding to the fact that maybe we’ve been programmed to fall in love with SNSD’s most visible member. It’s like the media pulls her forward even though she keeps blending into the background. I don’t see any exquisite beauty on display,  but I find her dull as dishwater. Yet, from  this group’s debut she’s been front and center.

The common explanation is that Yoona is simply Korea’s ideal – sweet, ladylike, pretty but not intimidatingly so. To give her some credit, she possesses a fragile beauty that serves her well in dramas regardless of how you feel about her acting.

But there is still that undercurrent of compliance that makes me uncomfortable. Tiffany or Yuri may chatter a little too much, but not Yoona. Even if that observation is 180 degrees from her true nature, SM knows that they have a sector of appreciative fans that they can profit from.

I don’t have a problem with SNSD being a nine member group – it’s an integral part of their appeal, along with the fact that the group has stayed intact for so long. So my suggestion wouldn’t be to remove Yoona completely – just put her in the back every once in a damn while. And give Hyoyeon some camera time while you’re at it.

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  • James

    “eight other girls who are just as pretty” – seriously? taeyeon and jessica i understand but youre comparing the rest to yoona? i know people like to root for the underdog (hyoyeon) but sometimes you just have to be realisticApart from being the hottest/prettiest in the group and her fun personality (no i do not know her personally, but from what she shows on variety shows) yoona has the longest contract with SM so obviously shes going to be the heavily promoted..

    • http://colourmesplendid.wordpress.com Ree

      She has the longest contract? How long exactly?

      • maldita

        She apparently has/had one of the infamous 13 year contracts. They probably revised it now, but her name did come up during JYJ’s lawsuit as one of the people with 13 year contracts. Then again, she DID debut as a model/CF actress a few years before SNSD even debuted, so she’s probably halfway through with her contract by now. Hell, if I was promoted as well as Yoona has always been all these years, I wouldn’t even mind being signed for 13 years.

  • http://colourmesplendid.wordpress.com Ree

    Um, going to take a leap and say I’m probably one of the few international fans that actually does find her gorgeous. I mean, if you were to ask me who I thought was prettiest, I’d say Sooyoung. But at the same time, Yoona has always been high up there for me in terms of looks. 

    I’m going to do something I’d never thought I’d do and… dare I say it… defend Yoona’s appeal.

    Out of the SNSD girls the only ones I do have issues with is Yoona and Jessica. Even then it’s not like I dislike them- I’m just kind of ‘:/’ about them. I agree that Yoona is useless in terms of talent, but I also do understand why she was made the centre. When I first got into K-Pop I genuinely did find Yoona really likeable. Personality wise she ticks all the boxes (at least from what I can see), and at the beginning I honestly couldn’t think of one thing I disliked about her. I don’t find her particularly more useful than Sooyoung, Sooyoung is a slightly better singer, but still nothing to brag about. So they generally add the same amount of worth to the group (talent wise)- this being said I’m ‘:/’ about Yoona, but Sooyoung is probably my second bias. I can argue it’s because Sooyoung has the whackier personality, but sometimes I think, had Sooyoung been made the centre instead, would I have a beef with her like I do Yoona? 

    Looking at SNSD’s songs, in a lot of cases Yoona is given less than half a line per track. Her screen time from the MVs doesn’t particularly come from her solo shots, but from her leading the choreography. Which can be irritating if you’re a fan of Hyoyeon like me, but at the same time it’s not like she’s a bad dancer that can’t pull off the moves. I think in her case it’s like a Luna/Krystal issue from f(x)- they’re both good singers, but Luna blows Krystal out of the water. But Krystal gets just as much attention in f(x)’s songs for her singing (same amount of lines, up front act), and all Luna really gets nowadays to make her stand out is a few high notes for her to belt out. In Yoona’s case, in terms of distribution all she really gets pushed up for is her dancing, vocal wise she gets no more priority than Hyoyeon does. And we all know she’s not a good singer- she knows she’s not a good singer. She’d be the first one to admit it to you. 

    So basically, what I’m trying to say is, she doesn’t hide the value of the other members (except for Hyo, who gets hidden by everyone, not just Yoona). I give SM a whole lot of flack, but I’ll tell you this- when SM knows you’re even remotely valuable at something, they will push you out for it (exceptions these days being f(x) and maybe Super Junior). Tiffany’s vocals improved, she went from having a reasonable amount per song, to having almost as much as Jessica. In Sunny’s case, she’s still really rough live and has lots to improve on her singing, but SM realised she had a voice that could be used- and so they made her a main vocal. On Sunny’s case again, they realised she had appeal in the variety field- they pushed her out to be on variety shows more. Sooyoung’s case, they realised she was a good talker- she got her own radio stint for a while. If we’re using SHINee as an example- Taemin improved vocally, and once ‘Hello’ came he got more lines than Key, and as everyone pointed out, took half of Jonghyun’s lines and the other half of Onew’s in their Japanese singles (something which I have a bone to pick with, but eh). Super Junior as an example, Kyuhyun started learning the choreography properly, and he began showing his personality more- they went and put him in the dancing line (which I also have bones to pick with, but whatever), he’s getting his own stint on Radio Star, and his face time in MVs/variety shows/promos, has increased. In the end, if you are good at something, most of the time SM is going to notice and they are going to play it up. I can only think of two examples where I thought SM hasn’t appreciated or used their artist’s worth properly (which is once again, SJ a tiny bit, but mostly f(x) ).

    In my own personal theory, I don’t think Yoona’s position of being front and centre came from her being exquisitely beautiful, but for her being more known amongst the general public during SNSD’s time of debut. Her being known amongst the public didn’t come from her being up and centre in SNSD’s choreography, more like her appeal with the public came from all the side work she’d do for herself which got her recognition, and a a result SM realised ‘oh hey, people actually know her name’ and decided to use it as an advantage in order to prep SNSD amongst the people. At the same time, it’s not like Yoona completely enjoys all the extra work she’s given. She’s stated several times that she’s hated always missing out on SNSD’s promotions and group activities, she comes back from her acting stints straight to SNSD’s own schedule and she’s tired as heck. I mean thinking back to several of SNSD’s interviews and gigs on shows recently, I’m pretty sure she was absent for a good few of them. 

    Of course I’d like to see some of the underdog members (Sunny, Hyo, Sooyoung) be promoted more- but I can’t help but find some of the hate towards Yoona irrational. The way people talk about her makes it seem like she’s ugly, doesn’t have one likeable thing about her, and holds back to group to an enormous extent. When really, as a dancer she does a decent job with choreography, and the only thing she holds the group back from is singing- and to be fair, she isn’t the only member who’s mediocre at it.

  • Gazza

    yes! more Hyoyeon!!!

  • http://pulse.yahoo.com/_5JWLOENJVT24KU7ZTJZH3XOOXM Alexandra

    This article basically sums up all my thoughts on Yoona
    I don’t dislike her, but i never liked her, tbh dont think I never will, I just don’t get her appeal
    I’ve had some diehard sones say to me that I’m just jealous of her popularity and beauty, but tbh I genuinely think she is the least attractive of the group…but then again im not korean and therefore may never understand the beauty that everyone seems to be in awe of

    • http://twitter.com/tasipark Tasi Park

      omgeee exactly what i think. idk what makes her so much more popular than the other girls??

    • Ashley

      Yah, she remains the most popular girl and we all wonder what is wrong with all the Korean people that created the kpop that you like right ? Why do they keep liking someone you don’t like.

  • lexie

    lol … i take time reading this well because the title “…YoonA …” the writer actually just expounded megan’s article .. its the same OLD BORING TALK .. you should at least be thankful because of the “talentless” & the “overbearing popular” gal who gets our attention to at least take a look at this TRASH. I’m not even a Korean, but its shameful how the likes of you questions’ a nation’s choice or preference. It’s short of saying “Hey guys are you dumb or blind? The other eight are far better!” Ironic isn’t it? How YoonA seems to rise despite her being “talentless.”  Hmmm…statistics, economics, finance. Does YoonA needs promotion? I don’t think so! Its shifting the paradigm guys! I do hope you have the brain to know what this means.  Thanks for the article, it made me love & respect her more! And oh nice try, think of something original next time, okidoki(“,)

    • Gnattie

      It’s one thing to disagree with an article but you don’t need to be rude about it.

      • James

        I think it was rude that such an article was even allowed as a proper piece to be publish.

    • oldman

      that just means korean men like talent less girls. maybe they just want women who can just cook and clean and not be anything important. yoona will just become a housemom. she can’t do nothing else good. lol.

  • maldita

    Yoona’s actually overexposed, not overrated, to be perfectly honest. She may have all the attention on her, but I hardly even see her intentionally hogging the spotlight. If you watch them in interviews or variety shows, she would rather let everyone else talk or do their thing before she does. She gets a lot of screentime choreography wise, though, because she does them cleanly. Hyoyeon’s definitely the better dancer, but she shows off and almost exaggerates the moves to prove that she’s the best dancer in the group, while Yoona does the choreography exactly how it should be done.

    • http://colourmesplendid.wordpress.com Ree

      I liken her choreography issue with Siwon. Not that Siwon is up and centre in the choreography, but when its simple enough and easy to do (Bonamana), he’s almost always up front.

      • Kyuhyun’s Whore

        Actually, you should watch more of their performances, notably, the ones outside their music (ie special stages). She’s actually very good and makes the dances looks admittedly good as well. Yuri  does this as well.

  • Oh Ji’s Ho

    I now do not feel so alone in my ‘what is the DEAL with Yoona?’ perplexity.  Thank you for this article.   I am now aware of other people besides myself that are befuddled by her popularity. 

  • Izz

    It is what it is so get over it.

  • CY

    I’m a Westerner too, but I appreciate Yoona and I like the vibes she gives off (natural, pure) because I’m tired of the oversexualized images I through the North American media.  Obviously, people have different tastes and preferences.  Personally, I don’t really get why some people like Hyoyeon the way they do.  Sure she can dance well.  Better than some, but also not as good as some others too.  I find her singing no better than Yoona’s and I feel like she tries too hard on shows.  Of the nine, she is pretty but not really comparable.  To me, Hyoyeon is overrated.

  • Yoonafan18

    i love yoona and hyo and i think hyoyeon is starting to become more popular in the last few months

  • http://twitter.com/oniontaker oniontaker

    tl;dr version
    Yoona gets lots of airtime but the writer finds her boring
    Her popularity is probably because of the media
    The writer feels like she holds the group back but comes short of asking for her to be removed

    As editorials go, there isn’t much substance in this one, is there?It’s one personal opinion that can be summed up in one line: “Yoona gets too much undeserved airtime”

  • Tigana

    I the vibe she gives off. There is something vaguely Audrey Hepburn-like about her. Grace, fragility, subtle beauty. Honestly, I would probably put her in the center as well (even tho I find Tiffany, Jessica, Taeyeon & Sooyoung prettier).

    Hyoyeon… Ah, pity party time. I used to be a great fan of her. Liking the underdog. There is just something noble about it. Then I got over it. Let’s face it – she is the least attractive out of 9. And she is awkward as hell on variety shows. She started trying too late to make any change, and she’s just trying too hard. She is a good dancer. It’s a fact. But… she just ain’t using that fact to her benefit. When she has to freestyle on varieties, she does a series of awkward pop-lock moves and a couple of  waves.
    Yuri is a much weaker dancer, but she makes her routine attractive. She sexy, she does splits, she find the camera and winks at the right moment.. And mind you, Yuri is one of my least liked members (she and Jessica :p ).

  • Hyo

    Can’t believe I’m defending Yoona, but here it is:

    IMO Yoona’s beauty is harmless. Yes, she’s pretty, but not the “Oh my gosh she’s so hot!” that would make guys drool, or the girls intimidated. I can’t really see her appeal, but she doesn’t do anything to offend, either. Her personality is the right amount of cute, shy, bubbly, and outgoing. I think she’s not pretty, she’s actually very plain to me. But I do see why people would find her attractive. She doesn’t look like someone who has a b*tchy attitude. In SNSD, the ones who look like they can be really mean and nasty are pretty much the rest of the group, except Yoona. Taeyeon, Sunny, and Tiffany have the look of someone who can be very sweet and cute but can make your life hell if you cross them. LOL.Yoona doesn’t show much ‘sensuality’ like Paris Hilton with the “I’m so hot!” routine. She knows many people find her as their ideal girl, but she doesn’t flaunt it. She just does her job on performances and variety shows, and her smile is…kind. She doesn’t look fake or pretentious. Some people are like that. They’re genuinely warm and draws people to them.Yoona doesn’t have much talent, but she is the face of the group for a reason. And it’s not just because people find her pretty, but because she seems like a really nice girl.As for Hyoyeon, I don’t see this “she’s a great dancer” blah blah that everyone is talking about. She’s only so-so at best, and the only dance she knows is pop and lock and some hiphop. Yes, her moves are precise and sharp, but she’s almost too technical, like a machine or a robot. There’s not much fluidity and grace in her moves and as someone has already said before me, her freestyle dancing is mediocre. Her dancing skills are very limited. Has anyone seen the MAMA awards or something where there was a dance off between girl groups? It was in 2007, I believe. Sunye from the WG was also there, and they danced for Kim Bum. Hyoyeon looked like she was spazzing on the stage, her arms flailing wildly, and overall showed a very ungraceful choreography. IMO she’s only good when it’s pop and lock or there’s a specific choreo to follow. When she has to dance freestyle, then she’s not a good dancer at all. SME could have trained her in various dances but they wasted her skill and potential by sticking her at the back and giving her crappy styling throughout the years. 

    • Gnattie

      I kind of agree with you about Hyoyeon. I always say she’s a great dancer because people say so and I take their word for granted, but when I see her dance solos I’m never very impressed. I think this is because I always compare her to Heather Morris from Glee (she plays Brittany), for whatever reason. Heather Morris is a great dancer and revealed that she took countless dance classes as a kid of a variety of diffferent styles (ballet, hip-hop, tap, some more) and went to dance competitions ever weekend or something because she was so dedicated. But what really stands out to me in comparison with Hyoyeon and other Kpop dancers is that Heather Morris and Harry Shum Jr. (who plays Mike Chang on Glee) are skilled in a variety of dance styles while Hyoyeon and Taemin and others only know how to pop it. They only took hip-hip dancing lessons. They’re talented but I wouldn’t call them “queens” or “masters” of dancing.

      Also, although I think Hyoyeon is pretty, I think her appeal is largely the “underdog” appeal. If you say anything against her dancing or appearance, you’ll get viciously attacked by SONEs. But I personally find Sooyoung and Sunny more appealing because of their personalities. Yoona’s OK. I don’t like or dislike her. When she smiles, I’m oddly reminded of an gecko or iguana and I’m not sure why. Does Yoona’s smile remind anyone else of the Geico Gecko? I think I’m just weird. Jessica reminds me of a chipmunk. They’re both very pretty but something about their appearance reminds me of lizards and rodents.

      • Gnattie

        Please ignore all the typos lol

      • http://twitter.com/jmaytan J-MayTan©

        hahhaha yes! Yoona’s smile reminds me of a gecko too! u r not alone! hahahhah

      • http://www.facebook.com/profile.php?id=100001497976806 Janel Woodard

        LOL! I love Taeyeon and everything, I do, but she reminds me of a rat. Like, the way her eyes, brows, and nose are set, she reminds me of a rat. 

  • http://pulse.yahoo.com/_G7J3CSPNAM56TWOEXBMEQMZD6M nothing

    I’ma Sone but never once have I really thought that Yoona was the prettiest on in the group. I actually thought and still think that maknae was and is the prettiest one. And I’m no westerner.

  • http://twitter.com/PhanTheHotness Jenny

    its weird but in the states, i would say yuri is the most popular
    she’s hot and sexy and personality is a bit tomboyish

  • http://twitter.com/WishZhu Jie2

    She’s vanilla ice cream. Or with the right makeup, vanilla bean ice cream. Still ain’t my thing though.

  • hkg

    When I first saw Yoona, I was surprised that she was considered as attractive as she is.  But I just recently saw her on Running Man and I have to say I really liked her personality which made me like her. Now this could be because some of the other girls were really overdoing the cute thing or coming off a little bitchy which turned me off so Yoona’s personality was refreshing in comparison.  I also think that Yoona’s beauty is more subtle.  Its not an intimidating kind so I think people may feel they can relate to her more.

    • sophie0364

      I have to agree with you.  I was watching that same Running Man and thinking the same thing about what made Yoona so popular in a group of nine other equally pretty girls.  It’s her CONFIDENCE in how she relates to people – she’s no simpering miss, hiding behind her hands, busy being cutsey.  Head up, easy walk, not afraid to look silly (hands over head, open leg dance?!  Hah!) and talks to men as an equal.  It’s refreshing to see.

  • KikwangP

    Is this something with enough quality writing to even publish. It sounds like a tirade from an anti fan using a media space to abuse someone she doesn’t like. Shame on seoulbeat. You will never be a credible website with such writers. Btw, Ashley, you may want to reflect on why people don’t see things the way you do? It could be you rather than them.

  • 12elfs

    Seriously bad journalism or is it anti fan writing.

  • Jess

    I completely agree with this article, although I wish it had a bit more substance. I’m not sure why people think this is from an anti-fan or a ‘tirade’, it’s simply an explanation of this person’s opinion about Yoona – no hatred involved.

  • chodingyoong

    what the? another anti? seriously..

    • http://twitter.com/doramachan Mara

      just because someone is not a fan/says something not in favour of an individual does not make them an anti.

  • Yul

    sounds like you don’t know anything about the girls. but I had to agree about Hyoyeon’s screentime/exposure

  • Heliowave

    Is seoulbeats going to over analyze every kpop artist and group this year?   Your articles are becoming less and less interesting and more redundant than ever.  Are SM artists the only relevant artists these days?  I’d like to read more about the new groups and know more about wonder girls’ comeback!

  • Anonymous

    Let’s just be up front about this. SNSD, especially Yoona, are presented and perceived by the media and  audiences as pretty girls. Fans call them flawless, goddesses, beauties, etc. It’s their image. It’s how they’ve consciously packaged and presented themselves for years and they have been enormously successful with it. People focus on Yoona as the “untalented, useless pretty face” of the group when in all honesty, the majority of SNSD is only mildly talented. 

    Taeyeon can sing. Hyoyeon is a ok dancer. And occasionally Tiffany and Jessica will carry a tune. But nothing that couldn’t be heard in any number of karaoke bars across the US.  The remaining girls can follow a dance routine but I don’t think anyone would argue that these girls attract fans because of their enormous talent. That would just be an outright lie. 

    They are fun cute girls who are, to some, incredibly likable. But Yoona isn’t any more untalented than the rest of the girls. In fact, there are a number of girls in the group who bring even less and yet receive less hate. Don’t get me wrong. I am by no means a Yoona supporter. I find her bland and boring. But Yoona, at least, brings something to the group. She makes up for her lack of a “substantial” talent contribution  by bringing hundreds upon hundreds of fans who are obsessed with her face. What are the other girls contributing?

    Labeling Yoona’s popularity as “baffling”, “discomforting” or “undeserved” is the same as discrediting SNSD’s popularity entirely. What makes Yoona popular: her “flawlessness”, her likability on variety shows, and her fun personality is exactly what has made SNSD, as a group,  popular.  Why hate the one when it’s merely a representation of the whole?

  • Anonymous

    Personally I find the girl dull city as an actress (she did have some potential really early on though) and boring as an entertainer, but I do find her a very likable person. Its funny how most of the commenters think that the writer is an anti because she is criticizing Yoona, not everyone who criticizes a celebrity is necessarily an anti. Personally while I find her useless in a singing capacity , I don’t hate the girl, I just think she is better suited for another career and had she focused more on acting she may have improved a lot more instead of digressing as she was quite good in 9ends2outs but quite bland in both YAMD and Cinderella’s Man.  As a person, I like Yoona, I don’t find her pretty at all but I do find her funny and very personable, similar to what I think of WG’s Sunye except Sunye can actually sing.  Many of the commenters here are saying she’s likable, she can dance,etc. etc. etc, but the thing is this is music and she is promoting as a singer, so I dunno maybe she should be able to sing, but thats just me.  

    I think your opinion of Yoona fitting the Korean idea is right on the money which is probably why a lot of us american listeners (I said a lot, not all) cannot see her appeal but yet she is mind-blowing popular in korea. She’s not especially talented in any field whatsoever, and while she can dance, she isn’t anything spectacular but she is incredibly personable and there is just something incredibly likable about her in that she comes off as harmless as a fly with no hidden agenda which naturally draws people especially in korea to her where women in a lot a ways are supposed to be submissive and dainty and doll like.  

  • Anonymous

    i’ve always been a little bothered with how much attention she gets. but i feel like it’s also to balance out her talent (or lack thereof) with the rest of the members.

  • Hsolis428

    damn man seoulbeats just love snsd. it’s like all the writers here are being paid to promote snsd. your every other article is snsd this or snsd that. yes, they’re popular, but can we get some new insight on another group? some new editorials about another popular kpop group as well?

  • Gnattie

    I don’t know about any of you, but I kinda want the SNSD girls to have a duet with Adele or Lea Michele or Charice or someone. Not because I want the SNSD girls to get more famous, but because I want to see how they do against someone that really can sing. I like SNSD and I feel sorta bad because it feels like I’m hating on them, but I just kinda am I guess. I’m a neutral fan towards SNSD but I want them and their craziest fans (SONEs are typically agreeable until they start talking about SNSD) to be put in their places. I find the SNSD girls to usually be sweet and likable but occasionally too conceited for their own good. Their fans are worse. Maybe if they sang next to someone that can hit all the notes, has perfect pitch, great tone, and puts emotion and feeling into their music, they and everyone else would realize that they’re not all that great.

    Now I feel bad. I’m such a witch. I have a love-hate relationship with SNSD and I think I’d like them more if it weren’t for their fans. Not all their fans are mean or vicious, many that I’ve talked to are very nice, but they can be sooo irritating. SNSD is cute and charming and they work hard but that doesn’t make them superbly talented. Taylor Swift (who I looooove) has all those qualities but I don’t go around trying to convice people that she’s the best singer ever and everyone that disagrees is fat, racist or jealous. Her voice is pretty but not very strong. I hate bringing Taylor Swift into this, because I love her, but I think she is a good example. Not a perfect example but a good one. What is one really big reason why people love Taylor Swift? She’s sweet. She’s relatable. She’s likable. She’s known to go out to her fans before and after a concert to hug and kiss them and thank them for coming. What is one really big reason why SNSD is so popular? Because they’re likeable and charming. They’re pretty and know how to present themselves so to be idolized by people internationally. I wouldn’t put SNSD on the same level as Taylor Swift, though. Taeyeon and perhaps Tiffany can sing better than Taylor but Taylor writes and composes her own music, plays like 5 or so instruments, and is passionate about what she does. She can’t dance but she’s genuine. I wouldn’t call all the SNSD girls genuine.

    I’m really biased. I’m not the best person to get an opinion from lol.

    • Diz

      I don’t think they even need to sing with Adele or the likes to see the singing differences. Just compare their voices to labelmate Zhang Li yins voice…when she was 11yrs old and you’ll already understand snsd isn’t about the singing but the whole package, concepts

  • Anonymous

    she looks vulnerable. pretty? sure. but honestly their makeup artist is just amazing. she looks normal.

  • wellesly

    Your whole article seems to forget one very big point. SNSD is a korean group. Their home base is S.Korea, that is where they built up their hard core fans, built up their popularity with the general public and won all the awards for the past 3 years. They were able to explode onto the Asian music market with such a big splash this year,because they were popular at home first. Yoona is the one that S.Koreans favour. She’s #1 in a lot of polls, and is probably the most well known across all age groups there. They put her in the center because she’s the most recognisable.

    The media would not have fawned all over her and countless guys would not list her as their ideal unless there is some substance behind it. Don’t discredit our intelligence.I get that writing a SNSD article brings in the readers and bumps up the view count, but if you’re going to write a piece on a group as popular as SNSD, I suggest you do some research. There is so much more to Yoona than just her face.You should really continue your piece and make it like a recurring thing, and keep writing a piece on the ‘faces’ of other groups and what their role is. SM groups all have one. Even the guys. Would love to see one on Super Junior and Siwon perhaps. You know, since you covered the girls already. Singling out SNSD and writing an article on the whole “yoona is so dull, why is she the center” issue really seems like you’re just doing this for the attention from the legion of SNSD fans.

  • Anonymous

    i dont know, i dont find yoona to be beautiful …my definition of beautiful is Gain or Kahi..

  • Anonymous

    She’s the epitome of plain to me. She looks gorgeous sometimes, but in general she is nothing special when you compare her to some of the real beauties in SNSD. She’s just got that safe, boring, conservative girl next door look that appeals to sexually repressed Koreans and little girls. 

    • Pg13247

      She represents an “attainable” girl fantasy. She’s plain but can be pretty like that cute girl next door. People would like to fantasize that she’s “one of us” and hooking up with her is a possibility. She doesn’t have an aggressive sex appeal style but a more approachable one. A similar situation is occurring with Zooey Deschanel right now except replace plainness with nerdy/awkwardness.

  • Angel

    “blahblahblah I hate Yoona why isn’t my bias in the front Dx”

  • Anonymous

    She’s probably the main reason SNSD is a household name in Korea. While SNSD was still a struggling rookie group. Yoona was cast as a lead in a daily 178 episode drama “You are my destiny”. This drama was so popular it often pulled in 40% viewership rating. It not only put Yoona in the forefront of popularity among teens but also garnered legions of housewife and granny fans. Her popularity also helped SNSD become a household name because she was often referred to as “that girl from SNSD”.

  • lawd

    i havent seen a face more forced in your face then yoona. i dont hate the girl because it isnt her fault. sm also has a part in this not only the media. in pics, mv, and even spoa she is forced down our throats. to be honest i never even noticed her until i noticed she was usually the one front in center. did she contribute to the group? yep. is she a necessary member well she  is going to have to be since her popularity makes up a majority of “sones”. if your biased your biased. if your a sone your a sone meaning you love all nine. but what sone isnt biased. as a face she bgean to die down during the japanese promotions because she wasnt exactly necessary to me. she didnt really have any purpose. but she was still popular because i assume of her acting in a drama. is she really japans standard of beauty?

  • http://www.facebook.com/profile.php?id=100001011031121 Toto Meresha

    Do Americans really liked hyoyeon that much?  because from what i read and see in numerous polls on Asian countries hyoyeon always(almost indefinetly) became the 9th favourite from snsd. And maybe that is the reason why her camera time is always the shortest than anyone else, because this is show bizz and the producer gives what the public demand and sadly for hyoyeon asian fan doesn’t too interested on her. SNSD is korean artist and so they gives what the korean demand and from numerous poll as well in opposite of hyoyeon, Yoona tends to be the 1st favourite, and that is why she placed on the center, because that is what asian fans demands. their main income comes from asian market, so if you want hyoyeon to get more camera time, i suggest you make snsd became a huge in America with many fans so the sm-management will hear your request, because if not. Yoona will always be the center because that is what their market demands

  • tttc

    really interesting article!!!
    in terms of my experience; the first mv i ever saw of snsd was gee. i initially took most notice of hyoyeon (because she looked like song hye kyo; a famous actress in korea), tiffany and sooyoung. when i found out about ‘the yoona complex’ in korea i was also quite confused. however, later i watched snsd’s debut mvs such as into the new world and girls’ generation and i would say yoona would probably be the prettiest in those. looking at them now, i think all of them are gorgeous and there have been times where each member has looked the prettiest to me, probably due to clothing and makeup. and naturally since they’re all pretty and as everyone has their own idea of what beauty is; different people will find different members prettier. but yes, even as a sone (but not a hardcore/crazy one), it’s ridiculous how much attention some of the members get over others; not just in mvs, but also in tv programmes… but i guess that’s partly the media’s job, so can’t blame anyone really.

  • http://escapists-chest.blogspot.com/ Sophia

    “And give Hyoyeon some camera time while you’re at it.”
    I.LOVE.YOU.  …;D
    No, but seriously, Hyoyeon lacks recognition, despite the fact that she deserves it. Ever watched fancams of her solo stages?NO? You seriously missed out then, because she got skill&talent!

    I don’t think Yoona is beautiful, either. Looks nice in good clothes and make-up. But that’s about it.

  • felicity

    i’m sorry to say but i love yoona

    i love hyoyeon 

    ohhhh i must say i’m a FAN of girls generation love them all 

  • IUcrazy

    Sigh. Another article riddled with biased opinions. And so many Yoona haters.
    I personally used to be a big fan of SNSD before their songs started becoming more americanised and inextricably mainstream (i.e “The Boys”).
    However, I still love each member as themselves, rather than as a group; they have interesting and amusing personalities and idiosyncrasies, which you can see on countless variety shows.
    And as such, I love Yoona; her looks and appeal, positive mindedness, sense of humor, and the like, which many people are unable to appreciate for some strange reason. This may be because they have not seen enough variety shows (emphasis on “enough”), or another reason or whatnot.
    I cannot believe that people are unable to see her beauty and allure; one of the main reasons she was put in the group was to be the figurehead icon of their group; the “face”.
    Even during my “extreme-anti-SNSD” phase (trust me, I was very, very anti), I could still understand why people loved her so much. Maybe it’s because of the culture difference – many non-koreans do not think that Yoona is all that pretty, but for most Koreans, Yoona is pretty much the “ideal”.
    As it stands, other members do indeed need much more airtime, but with nine members and only so much song/mv time, of course the most appealing member would be shown the most, that member being Yoona.
    (Note: To those saying Yoona only looks good in make-up and all that other nonsense, please keep that to yourself, and then go look up some of her selcas. If you still think she looks “ugly” or “plain”, then you just insulted a large number of peoples’ sense of style and taste. If she isn’t “that pretty”, and is “dull” and “plain”, then please explain to me why she is so popular and considered to be beautiful by many, many, MANY people.)

    • nicole dawn gavine

      i agree to the article writer. i wouldn’t have commented had you not said “biased”. westerners (or anyone outside of korea for that matter) would probably have the most unbiased opinion of all. while i love anything korean, i hate the fact that the center of their entertainment industry is beauty (and we have a very debatable definition of beauty at that) and not talent. but then again, yoona is not beautiful. she’s just made beautiful by the fact that the media says so.

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  • http://www.facebook.com/profile.php?id=100003360420693 Daniela Andrade

    “And give Hyoyeon some camera time while you’re at it.”THIS

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  • queenmarsha

    I think Yoona looks weird! Like an alligator! From the first time I saw her. I don’t get it………………………

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